Ex-Research Now execs start new panel business

UK-- Former Research Now executive Charles Pearson has set up a custom panel business, EasyInsites, which aims to offer a cheaper way for clients to buy online sample.

The idea is to help clients ‘empanel' their audiences at low cost, while at the same time monetising the panel by making it available to other researchers for a fee, via Cint's online panel exchange.

Pearson will serve as managing director and will be joined by Jo Winning, also formerly of Research Now, as director of sales.

EasyInsites will also make use of other technology from Cint, including its tool for automated tracking studies.

Pearson previously served as client development director and senior vice president of panel excellence at Research Now. He said: “EasyInsites will be able to offer unique approaches that are particularly important for all businesses today who are under financial pressure to make better use of their research spending whilst providing more timely insights.”

Author: Robert Bain

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