Confirmit and Pulse Train in merger agreement

Confirmit and Pulse Train are to merge – a move that will make the newly combined entity the second largest vendor of market research and enterprise feedback management software behind SPSS.

The two firms intend to offer a single platform compatible with any quantitative MR project or feedback process, regardless of data collection mode or methodology, said Pulse Train's CEO Pat Molloy.

“During my 25-plus years in the industry, businesses have been largely relying on multiple disconnected systems and platforms. Not any more,” he said.

The merger is expected to be complete by 1 July but the name of the new firm remains undecided.

“Confirmit is a listed company and will remain so but we're aware that Pulse Train has a very strong reputation and brand,” Confirmit chief financial officer, Ken Østreng told Research.

“We have to make sure we do the right thing, and it will take time to decide.”

The new entity will have more than 200 employees and the largest R&D team in the industry, according to Confirmit CEO Henning Hansen, who will retain his position, while Molloy is to serve on the executive management team.

The merged business will be headquartered in Oslo, Norway, and have UK offices in Guilford and London, US offices in New York and San Francisco, and Russian offices in Moscow and Yaroslavl.

Author: Matthew Secker

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