BrainJuicer appoints Jeff McDonald as VP, North America

In his new role, McDonald will oversee BrainJuicer’s new Southeast account team. McDonald was most recently senior partner, consulting practice and SVP business development at Nielsen NeuroFocus.

“I have been a huge fan of BrainJuicer for a long time, drawn to their understanding of the role played by emotion in human decision-making and their relentless commitment to innovation in market research,” said McDonald.

“I couldn’t be happier to join a true thought leader in the industry that continually strives to turn human understanding into business advantage for its clients.”