This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

Friday, 19 December 2014

Google goes public with app analytics beta

US— Google has opened its mobile app analytics tool to the public after a closed beta period involving 5,000 mobile app developers.

Mobile app analytics has been in closed beta since the Google I/O conference in June. Developer JiaJing Wang said measuring mobile behaviour was “more important now then ever”, pointing to recent research Google conducted with ClickZ which found that over 80% of marketers plan to increase their emphasis on mobile initiatives next year.

The version of the tool released at I/O covered acquisition and user analysis, engagement flow and completed conversions via ad clicks or in-app purchases. One new addition for the public beta allows developers to track how many app owners are using older versions of their software and how quickly they are updating.

Wang shares more detail on the Google Analytics blog.

Follow us on
Follow us on Twitter

Have your say

Please add your comment. You can include links, but HTML is not permitted.
Your email address will not be displayed on the site. All comments are moderated.

Mandatory
Mandatory
Mandatory
Mandatory
Mandatory What are the third and seventh letters of the word: readership