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Monday, 24 November 2014

Flurry in mobile app data partnership with ComScore

US— Analytics firm Flurry has struck a partnership with ComScore to integrate its data on mobile application usage with information ComScore collects on mobile web browsing habits.

Flurry boasts that its analytics platform is running on more than 80% of all iPhone, iPod Touch and Android handsets worldwide thanks to its recent merger with rival firm Pinch Media.

Under the terms of the ComScore tie-up, Flurry will add app consumption data, including frequency and length of use, user geographic location and information on new versus repeat usage, to ComScore’s existing audience measurement platform.

Mobile apps are increasingly big business. The undisputed market leader is Apple’s App Store for iPhone and iPod Touch, which this morning announced that it had surpassed three billion downloads since its launch in July 2008.

“We are thrilled to work with Flurry to bring this offering to the marketplace,” said Brian Jurutka, ComScore’s vice president of mobile. “These new capabilities will help bring the robust reporting and accountability needed to support the continued growth and development of the mobile application ecosystem.”

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