This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

Friday, 27 November 2015

Chinese government approves TV data licence for Sinotrak JV

CHINA — The Chinese government has approved a joint venture between Rentrak and Sinomonitor, named Sinotrak, making it the first company to hold a license to deliver census-level TV viewing information.

The Sinotrak system is built on the same set-top-box data collection and analysis platform as Rentrak’s US-based TV Essentials service and over time it will be able to measure viewing for all 1,815 TV stations accessed through the 155 million digital set-top boxes in use throughout China.

However, the first phase of the joint venture will only measure linear TV channels – not time-shifted and on-demand viewing.

Michael Wen, CEO of Sinomonitor, said: “China, as the biggest TV market in the world and the engine for global growth, needs a 21st century measurement for TV viewing.”

Follow us on
Follow us on Twitter

Have your say

Please add your comment. You can include links, but HTML is not permitted.
Your email address will not be displayed on the site. All comments are moderated.

Mandatory What are the first and sixth letters of the word: property