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Tuesday, 31 March 2015

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Today's top stories

Majority of advertisers now have mobile optimised sites

31-Mar-2015

More than 80% of the top 250 UK advertisers has a mobile optimised site according to a survey from the Internet Advertising Bureau UK (IAB)

Havas Media Group hires new global head of content

31-Mar-2015

Havas Media Group has appointed Damien Marchi as its global head of content.

US CEOs 'take customers more seriously'

31-Mar-2015

US CEOs are more likely to run organisations that ‘live and breathe customer experience’ according to a report from Nunwood.

Millward Brown hires Bloomfield

30-Mar-2015

Jane Bloomfield, formerly head of innovations at Hall & Partners, has joined the company as brand development director.

Facts International to support ComRes in general election polling

30-Mar-2015

Facts International will conduct telephone interviews in the run up to the election to support ComRes in voting intention and analysis.

SPA Future Thinking rebrands

30-Mar-2015

The business intelligence research consultancy, founded in 2010, has rebranded as Future Thinking.

Neuroscience research points to influence of digital OOH on other media

27-Mar-2015

A study by Neuro-Insight has used neuroscience to show how digital out of home positively influences responses to other media.

EU citizens advised to close Facebook accounts if they don't want to be spied on

27-Mar-2015

The European Commission has warned EU citizens to close their Facebook accounts if they want to keep information private from US security services.

Macromill expands to SIngapore

27-Mar-2015

Rob Valsler has joined from Millward Brown as managing director to lead the south east Asian team.

WPP's Xaxis buys ActionX

31-Mar-2015

WPP has announced that its programmatic media and tech firm Xaxis has acquired the mobile app and cross-screen targeting platform, Action Exchange (ActionX).

Nielsen and RetailNext announce strategic alliance

31-Mar-2015

The partnership will bring RetailNext’s proprietary in-store analytics to Nielsen’s retail client base.

Organisational obstacles preventing improved customer experience

30-Mar-2015

New research from the Economist Intelligence Unit claims that organisations are struggling to create a seamless experience for customers, despite it being a strategic priority.

TV loses out to mobile and digital in latest GMI

30-Mar-2015

Marketing optimism remains at a high level in March’s Global Marketing Index, with a 0.4 point rise in the headline score.

BritainThinks teams with The Guardian for election research

27-Mar-2015

BritainThinks has announced a collaboration with The Guardian looking at undecided voters in five key constituencies in the run-up to the general election in May.

Crowd DNA makes new hires

27-Mar-2015

London and Amsterdam-based cultural insights and innovation business Crowd DNA has announced a number of new hires and promotions in its London office.

Nielsen to offer Netflix and Amazon Prime data by mid 2015

27-Mar-2015

The TV audience measurement company has been testing technology that measures Netflix and Amazon audiences by listening to shows via its set-top boxes.

Guidelines launched for online research integrity

26-Mar-2015

ESOMAR and the Global Research Business Network (GRBN) have launched new guidelines for brands and marketers providing advice and techniques for ensuring the integrity of sample quality used in online research. 

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