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Tuesday, 28 July 2015

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Today's top stories

UK consumer confidence on the rise

27-Jul-2015

Consumer confidence in the UK has increased for the sixth quarter in a row, to reach its highest level since the financial crash, according to Nielsen.

GMO partners with Cint

27-Jul-2015

Research panel platform GMO Research has struck a deal with Cint to connect its three million Asia Cloud Panel with Cint’s 15m active panelists in its global exchange, OpinionHUB.

GfK enhances real-time customer experience insight tool

27-Jul-2015

The latest iteration of GfK Echo includes a predictive analytics capability and real-time, on demand customer insights.

Twitter offers event targeting

27-Jul-2015

New feature, available now, includes a calendar highlighting major events; event activation; and an insight tool providing audience data from the previous year.

Prophet acquires Altimeter Group

24-Jul-2015

Global brand and marketing consultancy Prophet has acquired Altimeter Group, a technology research firm specialising in digital transformation.

Emogi launches brand sentiment data platform

24-Jul-2015

Data company emogi provides ‘emotionally enriched advertising and data products’ to marketers.

Read Group to launch data management platform

24-Jul-2015

The platform will provide real-time access to a combination of lifestyle data, media consumption and transactional data.

£485m spent on unseen UK display ads in 2014

23-Jul-2015

Less than half of online ads served in the UK currently meet the IAB and MRC’s viewability recommendations, according to new research.

Reliance on earned media for new product information grows

23-Jul-2015

Shoppers’ attention towards paid media for new product information is declining, according to research from Nielsen.

Informa sells business information companies to Progessive

27-Jul-2015

Progressive Digital Media Group buys Datamonitor Financial, Datamonitor Consumer, MarketLine and Verdict businesses from Informa for £25 million.

BARB to debut online viewing report in September

27-Jul-2015

The beta version of the TV Player Report will provide official figures on the level of viewing to on-demand and live-streamed content through online TV Player apps in the UK.

Google tops brand perceptions index

24-Jul-2015

The FutureBrand 2015 Index, based on the public’s estimations of the world’s largest companies, sees Google pip Apple to the top spot.

Research Now launches US voter panel

24-Jul-2015

New panel designed to capture insight from American voters’ on candidate perception, voter turnout and key campaign issues.

Social adspend grows by 114%

24-Jul-2015

Global spend on social advertising grew by 114% year-on-year in Q2 2015, according to a new report.

Horine to head up Schlesinger online qual

23-Jul-2015

Schlesinger has promoted Jason Horine to vice president, client development of its online qualitative solutions division.

Face Facts promotes Hoy to MD

23-Jul-2015

Rachel Hoy joined the agency from Platypus Research a year ago as client services director.

InCrowd appoints new VP of strategic alliances

23-Jul-2015

Art McKee joins InCrowd, a provider of real-time market intelligence to life sciences firms, from Instar Research, where he was president.

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