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Sunday, 01 February 2015

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Today's top stories

MRS launches video guidelines for kids research

30-Jan-2015

The Market Research Society has launched its recorded guidelines to help promote ethically-driven research of children.

Whitmire promoted to US VP role at Cint

30-Jan-2015

Market research solutions provider Cint has promoted its sales director Alison Whitmire to vice-president of sales for the West Coast, as part of a number of personnel changes as it focuses on the North American market.

Strong to join Verve

30-Jan-2015

Due to leave GfK in March after 19 years, Colin Strong is to join the online community provider in the newly-created role of MD of Verve Ventures.

Facebook mobile ad revenue doubles

30-Jan-2015

The company’s fourth quarter results show mobile advertising revenue is now delivering 69% of the company’s total revenues.

Nickelodeon uses facial coding to measure ad response

29-Jan-2015

Kids TV channel Nickelodeon has embarked on a research project to measure children’s in-the-moment responses to advertising.

Strategir invests in WSA

29-Jan-2015

A new company, Strategir-WSA, will join the Strategir group of companies as a result of the investment.

Data-driven marketing linked to higher levels of loyalty and engagement

29-Jan-2015

New survey with top-level executives reveals that organisations that are leaders in data-driven marketing report higher levels of customer engagement and market growth than their “laggard” counterparts.

Ebiquity revenues up with first dividend on horizon

28-Jan-2015

Independent marketing performance specialists Ebiquity announced a rise in revenues of 7% to £35m for the six months ended 31 October 2014, with its maiden dividend proposed.

Goddard joins MRS as director of policy and standards

28-Jan-2015

Dr Michelle Goddard has joined the Market Research Society from the Consumer Futures Division of Citizen Advice.

Sales down 2% for GfK

30-Jan-2015

Sales for GfK fell by 2.9% to €1.451 billion for the 2014 financial year, compared with €1.495bn in the previous year, with organic sales down 2.1%.

Mintel opens new office in Munich

30-Jan-2015

Latest office will serve as Mintel’s hub for the D-A-CH and Central Eastern Europe region.

Understanding the mind of a child

29-Jan-2015

Researchers have to understand the age and the systems that a child is growing up in said Dr Angharad Rudkin at today’s MRS Kids and Youth Conference.

Texting as important as TV for young people

29-Jan-2015

As much time is spent by young people on text communications as on watching TV or films on TV sets said Ofcom’s Alison Preston at the MRS Kids and Youth Conference today.

Colin Strong to leave GfK

29-Jan-2015

Departure of head of Industry announced alongside three senior appointments across company’s Industry, Market Opportunity & Innovation and User Experience divisions.

House51 research collective launches

28-Jan-2015

Ian Murray and Catherine Heaney have set up a new research collective called house51 to offer brand, communications and social research.

Marsc boosts board with new apppointments

28-Jan-2015

Technology company Marsc has promoted Allan Shaw to director of sales and marketing and appointed Pat Molloy as a non-executive board member.

Verve hires Flower to community role

28-Jan-2015

Pete Flower has joined the company from Research Now as community development director.

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