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Tuesday, 29 July 2014

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Today's top stories

Alligator Research snaps into action

28-Jul-2014

New digital research firm launches, led by ex-Toluna client relationship director Suzy Hassan.

58% of UK consumers 'unconcerned' about data sharing

28-Jul-2014

Proportion unconcerned about how much data they share with brands rises to 68% among 18-24 year olds, according to research.

Mydex becomes first MRS certified Fair Data enabler

28-Jul-2014

Personal data storage company is a certified MRS Fair Data company and the first ever certified Fair Data enabler.

Nielsen expands to Bolivia and Paraguay

25-Jul-2014

New additions increase Latin American coverage to 19 countries and global coverage to 106 countries.

Synapsify launches virtual sentiment analysis product

25-Jul-2014

Synapsify Core launched following $850,000 of additional funding from a mixture of existing and new funders.

Yahoo acquires Flurry

24-Jul-2014

Acquisition of app analytics firm intended to boost the company’s advertising revenue from smartphones.

Kantar invests in ZappiStore

24-Jul-2014

Level of investment in expanding automated research platform has not been disclosed.

Nugg.ad expands to Italy

24-Jul-2014

The brand engagement measurement company has opened an office in Milan, led by Enrico Ciampini.

GfK wins Morocco TV audience measurement tender

23-Jul-2014

The company has also extended its radio audience measurement contract in Switzerland.

Instant.ly launches CPG purchase intent index

28-Jul-2014

Shelf Score ‘evaluates the newest CPG market offerings and ranks ten of the most innovative from that group by overall consumer interest’.

Ernst & Young acquires Sweeney Research

25-Jul-2014

Professional services firm adds research firm to its Advisory practice following ‘client demand for actionable insights’.

Trinity McQueen strengthens retail and qualitative teams

25-Jul-2014

Samantha Toon of the retail team has been promoted to research director, while the qualitative team welcomes two new members.

Americas and Europe continue to drive marketing optimism

25-Jul-2014

Latest monthly Warc GMI figures suggest global marketers, in particular in the Americas and Europe, remain confident.

US MR industry continues to recover

24-Jul-2014

The Research Industry Index has shown its strongest 12 months in the history of the study.

Ipsos MORI makes three senior appointments

24-Jul-2014

Sam Clemens, Gerry Nicolaas and Lucy Joyce have all joined the firm’s Social Research Institute.

Ipsos' half year results show 5.9% drop in revenue

24-Jul-2014

Revenue in the first half of 2014 recorded as €756m, with ‘currency effects’ cited as main contribution to fall.

TAM Media Research launches TAM India mobile app

23-Jul-2014

Mobile app designed for TAM subscribers on iPhone, Android and Blackberry to access weekly data.

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