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Thursday, 28 May 2015

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Today's top stories

Apple replaces Google as world's most valuable brand

27-May-2015

Apple has seen a 67% year-on-year rise in its brand value to reach $247bn, according to the 2015 BrandZ Top 100 Most Valuable Global Brands list.

Facts International promotes four

27-May-2015

The Ashford-based agency has announced a number of promotions, including Gemma Stephenson to associate director.

GfK to provide online audience measurement in Poland

27-May-2015

Polish media owners committee PBI has commissioned GfK to provide online audience measurement in Poland for four years, starting in January 2016.

Added Value promotes three

26-May-2015

The company has announced promotions from vice president to senior vice president across three US locations.

51% of UK businesses affected by 'unsubstantiated online reviews'

26-May-2015

Nearly a third of UK companies spend up to £20,000 per year dealing with online comments, according to new research from Igniyte.

Digimind launches online brand reputation tool

26-May-2015

Panorama visualises information on owned media, earned media and search reputation on a single page.

Repucom appoints commercial ops exec

22-May-2015

Sports and entertainment insight consultancy Repucom has hired Lars Stegelmann as its executive vice-president commercial operations based in Cologne.

European online advertising grows 11.6% to €30.7bn

22-May-2015

The IAB Europe AdEx Benchmark research has revealed a fifth year of consecutive double digit growth for the European online advertising market.

Ipsos expands overnight concept testing offer

22-May-2015

Ipsos’ overnight concept testing offer InnoQuest now includes dual concept testing and an optimisation function.

Non-food retailers fail to halt sector slowdown in customer satisfaction

27-May-2015

While non-food retailers retain the top spot for customer satisfaction, the overall score for the sector is falling at a quicker pace than the all-sector average, according to the UKCSI.

Davis joins Kadence to lead finance team in Singapore

27-May-2015

Todd Davis has joined the company’s team in Singapore as insight director/ head of financial services.

Cooke to lead Harris Interactive Communities practice

26-May-2015

Pete Cooke was formerly head of the company’s Technology, Media, Telecoms and Entertainment practice.

Tremor Video hires head of Insights and Analytics

26-May-2015

Ariane Gut has joined the advertising technology company from iHeartMedia, where she led digital analytics measurement and reporting.

WPP's Always buys 3ree in Singapore

22-May-2015

WPP-owned field and shopper marketing company Always Marketing Services has acquired 3ree, an integrated marketing company based in Singapore.

GlobaLexicon extends into Belgium

22-May-2015

Market research language and translation company GobaLexicon has expanded into Belgium with the opening of a new office in Antwerp.

Online viewability definition 'insufficient'

22-May-2015

75% of viewers are unable to identify the brand or product being sold within the MRC’s minimum two second viewability definition, according to a new survey.

Details of BPC opinion poll inquiry released

22-May-2015

The inquiry will be chaired by Prof. Patrick Sturgis of the University of Southampton and supported by eight survey and polling experts.

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