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Tuesday, 02 September 2014

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Today's top stories

WPP's Aqua acquires Applogix


Aqua, the WPP-owned marketing agency, has bought marketing technology business Applogix in South Africa.

Godfrey returns to Research Partnership


Julia Godfrey has been appointed research director of Therapy Watch, the syndicated global market tracking service of Research Partnership.

BDRC Group expands to Jakarta


The firm has also announced two senior appointments to its senior management team in Asia.

Evalueserve acquires Beyond Data


The research and analytics firm has announced its acquisition of the German business intelligence provider.

Krea launches specialist diabetes panel


DIAB+ provides access to healthcare professionals in India, as well as patients and key opinion leaders.

Viewers 'driven back to linear TV' by social media


Compelling content and social conversations are driving a resurgence in linear TV, according to research from Carat.

Email marketing preferred by consumers


Almost half of consumers wait for an email discount voucher before making a purchase according to research from the US.

Google launches drone project


Company announces that its advanced-research arm, Google X, is developing a drone delivery system, similar to that of Amazon.

GroupM buys Keyade in France


WPP’s GroupM has acquired French digital performance specialist Keyade.

Brand loyalty affected by poor phone service


Financial services brands are failing to achieve an adequate level of customer service on the telephone with more than two thirds (68%) of people claiming to have had poor phone experiences according to new research.

GfK's Dutch TAM contract extended until 2017


Extension of contract beyond 2015 will see innovations in metering technology and measurement time.

Mobile app ads see double the CTR of desktop web ads


Click through rate (CTR) is twice as high for mobile app ads compared with desktop web ads, according to Medialets.

Android maintains European dominance


Android has 75.1% European market share, according to latest OS barometer figures from Kantar Worldpanel ComTech.

Largest disabled consumer panel established in US


Kantar has teamed up with non-profit research organisation disABILITY to create the largest panel of consumers with disabilities in the US.

Australian launch for Millward Brown Vermeer


Global marketing consultancy’s Australian business is based in Sydney and led by Caspar Wright.

Openness rather than bullying behind online anonymity


Consumers tend to use anonymous online identities to be more open and honest, rather than engage in bullying, according to research from the US.

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Hall & Partners expands US healthcare team


Company announces four new joiners, including Ariella Evenzahav as director, US Oncology Center of Excellence.

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