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Tuesday, 05 May 2015

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Today's top stories

Amazon most 'meaningful' brand in UK


Amazon, Marks & Spencer and John Lewis have taken the top three spots in Havas’s Meaningful Brands survey, with 64% of UK consumers saying they would miss Amazon if it disappeared.

Cases made Greater China CEO for Havas Media


Havas Media Group has re-organised its Asia Pacific operations, establishing a separate Greater China division to be led by Christophe Cases.

Silicon Valley mourns SurveyMonkey's Goldberg


SurveyMonkey chief executive Dave Goldberg died suddenly on Friday at the age of 47.

TNS announces senior Asia Pacific appointments


New CEO of Chinese business and managing director of Malaysian office announced, among other senior positions.

New qual director for PPL Insights


David Gapp has joined PPL Insights in the role of qualitative director.

BARC India to release first data set


The Broadcast Audience Research Council will initially release data for over 1 lakh (100,000) C&S markets, with a sample size of 10,760 households.

Kantar Media launches inventory app


Kantar Media has released TGI Audience Snapshot app, designed for commercial and media sales teams to source and showcase media inventory.

InMobi and Sky Media partnership


InMobi and Sky Media have announced that InMobi will be the exclusive mobile advertising partner for the ad sales arm of Sky, to help the media giant monetise its audience across mobile apps and sites.

Just 1% of consumers trust advertisers to guard data


Despite this, 27% would be prepared to sell their data, according to a study by IPG Mediabrands Marketing Sciences and UM London.

SIS hires across business units


SIS International Research has made new appointments in its fieldwork, focus groups and data collection capabilities across the US.

Surge in US shopper optimism driven by millennials


The latest MarketPulse survey from IRI showed a peak Shopper Sentiment Index of 138, up from 120 in Q4 2014.

Half of voters think hung parliament bad for economy


Almost half of UK voters (47%) think that if there is no overall majority in this election it will be bad for the economy, according to a poll conducted by TNS.

'Research is not the end; it's the beginning of the brand journey'


The importance of impact was highlighted at a session debating insight-led organisations, chaired by MRS CEO, Jane Frost at MWL Insight’15.

Tories criticised for not publishing analysis


Sir Andrew Dilnot, chair of the UK Statistics Authority, has replied to a letter from Full Fact director Will Moy criticising the Conservative party for using Treasury analysis without publishing it.

Quadrangle wins Aura agency of the year


Quadrangle won the agency of the year award at the Auras last night with Diageo scooping the most effective use of insight title.

DJS Research launches online family community


Cheshire-based market research agency DJS Research has launched an online parents, kids and teens community, Chatter Zone, for its clients.

Creston Unlimited and Future Foundation fix insight partnership


Creston Unlimited and consumer trends and insight consultancy Future Foundation have announced a partnership agreement to combine their insight and market research capabilities for clients.

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