Today's top stories
The Market Research Society has launched its recorded guidelines to help promote ethically-driven research of children.
Market research solutions provider Cint has promoted its sales director Alison Whitmire to vice-president of sales for the West Coast, as part of a number of personnel changes as it focuses on the North American market.
Due to leave GfK in March after 19 years, Colin Strong is to join the online community provider in the newly-created role of MD of Verve Ventures.
The company’s fourth quarter results show mobile advertising revenue is now delivering 69% of the company’s total revenues.
Kids TV channel Nickelodeon has embarked on a research project to measure children’s in-the-moment responses to advertising.
A new company, Strategir-WSA, will join the Strategir group of companies as a result of the investment.
New survey with top-level executives reveals that organisations that are leaders in data-driven marketing report higher levels of customer engagement and market growth than their “laggard” counterparts.
Independent marketing performance specialists Ebiquity announced a rise in revenues of 7% to £35m for the six months ended 31 October 2014, with its maiden dividend proposed.
Dr Michelle Goddard has joined the Market Research Society from the Consumer Futures Division of Citizen Advice.
Sales for GfK fell by 2.9% to €1.451 billion for the 2014 financial year, compared with €1.495bn in the previous year, with organic sales down 2.1%.
Latest office will serve as Mintel’s hub for the D-A-CH and Central Eastern Europe region.
Researchers have to understand the age and the systems that a child is growing up in said Dr Angharad Rudkin at today’s MRS Kids and Youth Conference.
As much time is spent by young people on text communications as on watching TV or films on TV sets said Ofcom’s Alison Preston at the MRS Kids and Youth Conference today.
Departure of head of Industry announced alongside three senior appointments across company’s Industry, Market Opportunity & Innovation and User Experience divisions.
Ian Murray and Catherine Heaney have set up a new research collective called house51 to offer brand, communications and social research.
Technology company Marsc has promoted Allan Shaw to director of sales and marketing and appointed Pat Molloy as a non-executive board member.
Pete Flower has joined the company from Research Now as community development director.