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Thursday, 30 October 2014

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Today's top stories

Emerging markets leading change across the globe


Greater amounts of the world’s wealth is being generated by emerging markets as these countries become more educated and more urban said Rob Myers, Ipsos Marketing at the Market Research Society’s Customers Exposed conference in London today.

"Brands are not gods or life partners, they're heuristics"


Brands looking to drive loyalty should focus attention on fitting into consumers’ lives and not on persuading them to buy, says Peter Dann of the Nursery.

The human exposed


Behavioural economics has given us a framework to make valuable behavioural interventions, says Crawford Hollingworth of the Behavioural Architects. But this knowledge has the potential to leave humans exposed.

ComScore reports record Q3 revenue


ComScore’s Q3 2014 revenues have been recorded as $82.1m, up 15% from the same period last year.

Qualia and Placed partner to link online and offline behaviour


Partnership combines Qualia’s consumer intent information with Placed’s location technology to understand consumers’ offline actions after viewing a mobile ad.

Directions Research makes hires


Cincinnati-based Directions Research has hired Kacie Liederbach and Mike McCormick as account managers.

Pat Molloy joins Triple-S Group


Salience Insight’s consulting chief information officer, Pat Molloy, has joined the international survey interchange standard Triple-S Group.

Waitrose leads UK supermarkets in customer experience


Former favourites Tesco, Morrisons, Asda and Sainsbury’s have all slipped down the rankings according to the Customer Experience Excellence survey from Nunwood.

Hunt takes strategy role at Simpson Carpenter


Emily Hunt, formerly of Edelman Berland, has been appointed head of strategic insights and innovation.

The Changing Face of Friendship


In a more anxious world, friendship lies at the heart of what it means to be a human and is profound to our lives said Becky Rowe, managing director, ESRO.

Brands call for more lifestyle, attitudinal and behavioural insights


73% of brand advertisers would like more consumer lifestyle, attitudinal and behavioural information in online surveys, according to research from IAB Europe.

Instagram the 'social channel of choice' among Interbrand 100


86% of the Interbrand 100 now integrate Instagram into their marketing strategy, a 15% growth in activity since 2013, according to data from Simply Measured.

Marketing Workshop promotes Kosloski


Randy Kosloski has been named director of account management by the research and consulting firm.

Specific Media launches Shopper Access


Global media company, Specific Media, has expanded its partnership with Nielsen to launch Shopper Access, which allows advertisers to target according to people’s FMCG shopping preferences and reach them on all connected devices.

SSI expands airline rewards scheme


Avios becomes latest airline loyalty scheme to link with the company’s B2B InSSites solution, allowing members to earn rewards for completing surveys.

Cult Collective and Brand Keys form partnership


Marketing consultancy Cult Collective and customer loyalty specialists Brand Keys will combine their research and marketing implementation expertise.

60% of businesses struggle to action social media data


While 88% of businesses recognise the competitive importance of social media, they struggle to translate its benefits into financial gain, according to a new study.

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