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Wednesday, 27 August 2014

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Today's top stories

Millward Brown Digital appoints new president

27-Aug-2014

Stephen DiMarco has been promoted by research consultancy, Millward Brown Digital, to be its new president.

CIE reports sixth year of growth

27-Aug-2014

Chime’s Insight & Engagement Group has achieved a sixth consecutive year of growth with operating profit up 22% for the first half of this year.

Number of followers a brand has is now 'irrelevant'

27-Aug-2014

More than half of Britain’s adult population engaged in social media do little to increase brand interest, according to new segmentation research from Kantar Media TGI.

Millward Brown buys InsightExpress

26-Aug-2014

WPP-owned Millward Brown has acquired media analytics and marketing company InsightExpress in the US.

Kantar Media creates social TV director role

26-Aug-2014

Audience research company, Kantar Media, has appointed Carlos Sanchez to the newly-created role of director of social TV.

Lightspeed announces integration of All Global

26-Aug-2014

Healthcare data specialist company All Global has been integrated into Lightspeed Research’s family of brands.

Instagram offers ad insight tools

22-Aug-2014

Picture sharing social network, Instagram, has launched three new business analytics tools to help monitor how branded content is shared on the network.

MedQuery launches project portal

22-Aug-2014

Medical focus group recruiting firm, MedQuery, has launched a project management portal called QuickQuest.

Cogensia boosts team with new hires

22-Aug-2014

Database marketing consultancy, Cogensia, has hired eight new members of staff to built its technical expertise.

SurveyMonkey creates survey advisory committee

27-Aug-2014

Committee designed to provide company with advice on survey design and quality, market research and innovation.

Somera partners with Crimson Hexagon

27-Aug-2014

Turkish social media analysis and research company Somera will implement Crimson Hexagon’s ForSight platform.

Glanvill to oversee newspaper audience measurement review

26-Aug-2014

Jed Glanvill, the former CEO of Mindshare, has been appointed project director to oversee the audience measurement review instigated by Newsworks last month.

Criteo names Mollie Spilman as CRO

26-Aug-2014

Spilman joins Criteo from Millennial Media, where she was EVP of Global Sales and Operations.

Search engine keywords can predict ad clicks

26-Aug-2014

Keyword terms used in search engines can predict the likelihood that consumers will click on organic or paid advertisements, according to new research.

Ipsos' Gordon moves from India to HK

22-Aug-2014

Mick Gordon has been appointed as the new managing director for Ipsos Hong Kong, succeeding Darlene Lee.

Millennials' social boundaries changed by mobile

22-Aug-2014

Mobile phones have changed the boundaries of what is socially acceptable among 16 - 24 year olds with almost three quarters (74%) saying they can’t be parted from their phones.

Best Buy partners with Research Now

21-Aug-2014

Best Buy has become a panel partner of Research Now’s e-Rewards Opinion Panel allowing its US customers to earn gift vouchers for completing online surveys.

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