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Tuesday, 31 March 2015

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Today's top stories

Majority of advertisers now have mobile optimised sites


More than 80% of the top 250 UK advertisers has a mobile optimised site according to a survey from the Internet Advertising Bureau UK (IAB)

Havas Media Group hires new global head of content


Havas Media Group has appointed Damien Marchi as its global head of content.

US CEOs 'take customers more seriously'


US CEOs are more likely to run organisations that ‘live and breathe customer experience’ according to a report from Nunwood.

Millward Brown hires Bloomfield


Jane Bloomfield, formerly head of innovations at Hall & Partners, has joined the company as brand development director.

Facts International to support ComRes in general election polling


Facts International will conduct telephone interviews in the run up to the election to support ComRes in voting intention and analysis.

SPA Future Thinking rebrands


The business intelligence research consultancy, founded in 2010, has rebranded as Future Thinking.

Neuroscience research points to influence of digital OOH on other media


A study by Neuro-Insight has used neuroscience to show how digital out of home positively influences responses to other media.

EU citizens advised to close Facebook accounts if they don't want to be spied on


The European Commission has warned EU citizens to close their Facebook accounts if they want to keep information private from US security services.

Macromill expands to SIngapore


Rob Valsler has joined from Millward Brown as managing director to lead the south east Asian team.

WPP's Xaxis buys ActionX


WPP has announced that its programmatic media and tech firm Xaxis has acquired the mobile app and cross-screen targeting platform, Action Exchange (ActionX).

Nielsen and RetailNext announce strategic alliance


The partnership will bring RetailNext’s proprietary in-store analytics to Nielsen’s retail client base.

Organisational obstacles preventing improved customer experience


New research from the Economist Intelligence Unit claims that organisations are struggling to create a seamless experience for customers, despite it being a strategic priority.

TV loses out to mobile and digital in latest GMI


Marketing optimism remains at a high level in March’s Global Marketing Index, with a 0.4 point rise in the headline score.

BritainThinks teams with The Guardian for election research


BritainThinks has announced a collaboration with The Guardian looking at undecided voters in five key constituencies in the run-up to the general election in May.

Crowd DNA makes new hires


London and Amsterdam-based cultural insights and innovation business Crowd DNA has announced a number of new hires and promotions in its London office.

Nielsen to offer Netflix and Amazon Prime data by mid 2015


The TV audience measurement company has been testing technology that measures Netflix and Amazon audiences by listening to shows via its set-top boxes.

Guidelines launched for online research integrity


ESOMAR and the Global Research Business Network (GRBN) have launched new guidelines for brands and marketers providing advice and techniques for ensuring the integrity of sample quality used in online research. 

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