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Friday, 25 July 2014

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Today's top stories

Ernst & Young acquires Sweeney Research


Professional services firm adds research firm to its Advisory practice following ‘client demand for actionable insights’.

Nielsen expands to Bolivia and Paraguay


New additions increase Latin American coverage to 19 countries and global coverage to 106 countries.

Synapsify launches virtual sentiment analysis product


Synapsify Core launched following $850,000 of additional funding from a mixture of existing and new funders.

Yahoo acquires Flurry


Acquisition of app analytics firm intended to boost the company’s advertising revenue from smartphones.

Kantar invests in ZappiStore


Level of investment in expanding automated research platform has not been disclosed. expands to Italy


The brand engagement measurement company has opened an office in Milan, led by Enrico Ciampini.

GfK wins Morocco TV audience measurement tender


The company has also extended its radio audience measurement contract in Switzerland.

CCTV used to gain retail insights


New company Footfall Analytics uses existing CCTV cameras to track and analyse customer movement and interaction.

Two thirds of young UK app users turned off by ads


In-app ads are deemed annoying by 67% of British 16-24 year old app users, according to new research from Voxburner.

Trinity McQueen strengthens retail and qualitative teams


Samantha Toon of the retail team has been promoted to research director, while the qualitative team welcomes two new members.

Americas and Europe continue to drive marketing optimism


Latest monthly Warc GMI figures suggest global marketers, in particular in the Americas and Europe, remain confident.

US MR industry continues to recover


The Research Industry Index has shown its strongest 12 months in the history of the study.

Ipsos MORI makes three senior appointments


Sam Clemens, Gerry Nicolaas and Lucy Joyce have all joined the firm’s Social Research Institute.

Ipsos' half year results show 5.9% drop in revenue


Revenue in the first half of 2014 recorded as €756m, with ‘currency effects’ cited as main contribution to fall.

TAM Media Research launches TAM India mobile app


Mobile app designed for TAM subscribers on iPhone, Android and Blackberry to access weekly data.

Nielsen and Pointlogic in planning alliance


Partnership will combine Nielsen’s data and analytics with Pointlogic’s planning software.

Kantar Worldpanel launches in Egypt


Follows launch of consumer panels in Nigeria, Kenya and Ghana earlier this year.

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