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Tuesday, 01 September 2015

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Today's top stories

Marketing focus remains on digital and mobile

1-Sep-2015

The latest Global Marketing Index (GMI) has revealed that global marketing activity is expanding at a steady pace, with a continued focus on digital and mobile.

Toluna launches mobile survey app

1-Sep-2015

Toluna Mobile Member App allows users to participate in surveys on-the-go, as well as to post their own questions to the Toluna community.

EDigitalResearch grows team

1-Sep-2015

The UK-based company has added six new members of staff, including research manager Angie Coombe and senior research manager David Jeans.

Newspaper groups join forces to promote advertising

1-Sep-2015

The UK’s six leading national newspaper groups have combined to launch a £3m advertising campaign to remind people “of the unique role newspapers play for advertisers, readers and society”.

GroupM and Buzzfeed in content and data deal

28-Aug-2015

Buzzfeed agrees to provide GroupM’s and WPP’s agencies and clients with access to its creative and data assets.

InsightSquared hires Chernov as marketing VP

28-Aug-2015

Sales analytics company InsightSquared as announced that Joe Chernov will be leading its marketing department.

WPP buys Webling in Australia

27-Aug-2015

WPP-owned J.Walter Thompson has acquired a majority stake in Sydney-based digital agency Webling.

Contactless payment up 560% in 12 months

27-Aug-2015

British consumers have increased their spending via contactless cards by 560% in the past 12 months according to data from Mastercard.

WPP pre-tax profits up 12% in Q2

26-Aug-2015

WPP reported a 12% increase in pre-tax profits and an increase in like-for-like net sales of 2.3% to £5.04bn for the second quarter of 2015.

WPP acquires Thai agency nudeJEH

1-Sep-2015

WPP’s wholly-owned operating company Grey Group has agreed to acquire nudeJEH, an advertising and digital agency in Thailand.

MediaCom invests in Australian media agency

1-Sep-2015

WPP has announced that MediaCom, part of its media investment management arm GroupM, has acquired a minority stake in Australian media agency Rapid Media Services.

Wearables market grows 223% in Q2 with Apple challenging Fitbit

28-Aug-2015

Apple is hot on the heels of wearables market leader Fitbit, having sold 3.6 million units in Q2 2015, just 0.8m behind Fitbit’s 4.4m.

ICrossing UK names new CEO

28-Aug-2015

Digital marketing agency iCrossing has promoted Mark Iremonger as its new CEO in the UK replacing Paul Doleman.

Marketing budgets shift to customer retention

27-Aug-2015

More than half (57%) of CMOs expect marketing budgets to increase in the next two to three years.

Barc India and TAM form meter management company

27-Aug-2015

Barc India and TAM India form a meter management company to supply raw data to Barc India

Carat Global appoints chief digital officer

27-Aug-2015

Digital veteran, James Harris, joins Carat as its new chief digital officer reporting to global president, Doug Ray.

Realeyes appoints chief data scientist

26-Aug-2015

Emotion analytics company Realeyes has hired US government data scientist, Jeff Ryan, as its chief data scientist.

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