Today's top stories
Dunnhumby has launched its Behavioural Attitudinal Research (BAR) tool to help brands identify specific consumer groups.
Edwina Dunn, CEO of Starcount and founder and former CEO of dunnhumby said in an exclusive interview with the Market Research Society that new models of behaviour based on how people use social media will emerge.
Companies in Australia and New Zealand are “failing to capitalise on the possibilities offered by big data analytics” according to new research.
33% of consumers said they would be more likely to make a purchase (after doing research online) as a result of talking to an operator on the phone, according to a new study.
More than a third of adults in Scotland are more likely to vote in future elections following the referendum despite low levels of trust in the party leaders, according to a survey by TNS.
Good leadership or management is a greater driver of happiness for marketers than salary, according to new research.
Marketing budgets have been revised up for the eighth consecutive quarter according to the Q3 2014 IPA Bellwether Report.
Demand-side platform and sample exchange Fulcrum has appointed Bob Ferro as executive director, client development.
European consumers are no longer as optimistic about the future as they were in June, according to research.
Former head of planning at Leo Burnett Sydney, Luke Atkinson, has been appointed by Smirnoff to head its consumer and cultural planning.
Charles Pearson has been appointed senior vice president of client development at Verve North America.
Lucie Greene, former editor of The Future Laboratory’s LS:N Global, has been appointed as worldwide director of JWTIntelligence.
Retail consultancy Counter Intelligence Retail (CIR) has selected Confirmit Horizons for its data collection platform.
The acquisition will strengthen Kantar’s ability to tie second screen content with TV shows using Civolution’s SyncNow service.
Maxus UK CEO Lindsay Pattison has been promoted to global CEO replacing Vikram Sakhuja.
The health and fitness wearable tech market is predicted to rise to 13.1m users in the UK in 2015 according to Kantar Media’s futurePROOF study.
Keith Bolling has been named as head of National and Official Statistics Survey and Gillian Prior as head of Longitudinal Studies.