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Tuesday, 02 September 2014

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Today's top stories

WPP's Aqua acquires Applogix

2-Sep-2014

Aqua, the WPP-owned marketing agency, has bought marketing technology business Applogix in South Africa.

Godfrey returns to Research Partnership

2-Sep-2014

Julia Godfrey has been appointed research director of Therapy Watch, the syndicated global market tracking service of Research Partnership.

BDRC Group expands to Jakarta

2-Sep-2014

The firm has also announced two senior appointments to its senior management team in Asia.

Evalueserve acquires Beyond Data

1-Sep-2014

The research and analytics firm has announced its acquisition of the German business intelligence provider.

Krea launches specialist diabetes panel

1-Sep-2014

DIAB+ provides access to healthcare professionals in India, as well as patients and key opinion leaders.

Viewers 'driven back to linear TV' by social media

1-Sep-2014

Compelling content and social conversations are driving a resurgence in linear TV, according to research from Carat.

Email marketing preferred by consumers

29-Aug-2014

Almost half of consumers wait for an email discount voucher before making a purchase according to research from the US.

Google launches drone project

29-Aug-2014

Company announces that its advanced-research arm, Google X, is developing a drone delivery system, similar to that of Amazon.

GroupM buys Keyade in France

28-Aug-2014

WPP’s GroupM has acquired French digital performance specialist Keyade.

Brand loyalty affected by poor phone service

2-Sep-2014

Financial services brands are failing to achieve an adequate level of customer service on the telephone with more than two thirds (68%) of people claiming to have had poor phone experiences according to new research.

GfK's Dutch TAM contract extended until 2017

2-Sep-2014

Extension of contract beyond 2015 will see innovations in metering technology and measurement time.

Mobile app ads see double the CTR of desktop web ads

1-Sep-2014

Click through rate (CTR) is twice as high for mobile app ads compared with desktop web ads, according to Medialets.

Android maintains European dominance

1-Sep-2014

Android has 75.1% European market share, according to latest OS barometer figures from Kantar Worldpanel ComTech.

Largest disabled consumer panel established in US

29-Aug-2014

Kantar has teamed up with non-profit research organisation disABILITY to create the largest panel of consumers with disabilities in the US.

Australian launch for Millward Brown Vermeer

29-Aug-2014

Global marketing consultancy’s Australian business is based in Sydney and led by Caspar Wright.

Openness rather than bullying behind online anonymity

28-Aug-2014

Consumers tend to use anonymous online identities to be more open and honest, rather than engage in bullying, according to research from the US.

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Hall & Partners expands US healthcare team

28-Aug-2014

Company announces four new joiners, including Ariella Evenzahav as director, US Oncology Center of Excellence.

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