Today's top stories
'No uniformity and no standards' in STB viewing data
US— Set-top box (STB) data for TV audience measurement still lacks uniformity and standards, according to a study from Nielsen’s client think tank.
Eye-tracking firm wins EU development grant
ESTONIA— Eye-tracking firm Real Eyes has been awarded a €467,000 European Union grant to develop software to make eye-tracking faster, cheaper and more accessible.
Millward Brown unveils viral ad potential metric
UK— Millward Brown has developed a metric to help marketers predict the viral potential of video adverts.
Sunrise signs up for Nielsen radio ratings
US— New York-based radio station owner Sunrise Broadcasting has become the latest company to sign up to Nielsen’s radio ratings service.
Private equity firm pumps $35m into 1010data
US— Data analytics firm 1010data has secured a $35m minority investment from Norwest Venture Partners.
Quantcast to offer country-specific online audience data
US— Web measurement firm Quantcast has announced the launch of a localised audience data service for every country.
The Online Circle launches social media monitoring tool
AUSTRALIA— Internet marketing agency The Online Circle has launched a new online tracking tool to monitor conversations across blogs, social media networks and forums.
News analysis
Mobile research – are we engaged?
It almost felt rude not to be tweeting on your phone at Globalpark’s second annual mobile research conference today. But when will mobile really take off as a research medium?
ComScore spells out TV audience measurement plan
The news that web audience measurement agency ComScore was embarking into TV audience measurement may have come as a surprise to some, but the firm says the move has always been on the cards.
GSMA and ComScore set out to make 2010 the year of mobile
In advertising, money follows eyeballs – but you need metrics that show what people are looking at. Little surprise, then, to see so much enthusiasm greet the launch of the GSMA Mobile Media Metrics product, a move many see as marking the dawn of the era of mobile.
Adding a measure of quality to web audience ratings
At the heart of the recent row over ComScore’s hybrid web audience measurement system was a dispute over the best way to measure the size of a website’s audience. But what about audience quality? It’s a question Crowd Science CEO John Martin hopes online advertisers will increasingly ask.
From the magazine
Thoughts into action
Market researchers like to believe that they have a good understanding of what makes people tick. But are we keeping on top of the latest thinking about human behaviour and how it can be influenced?
Interview
The visual art of data
David McCandless is the man behind informationisbeautiful.net. His eye-catching infographics have been used by the Guardian, the BBC and numerous other outlets. We spoke to him about why he believes that presenting data visually is the way forward, and why he hates pie charts.
Podcast
IAB's Tim Elkington puts his best foot forward
We speak to the Internet Advertising Bureau’s head of research, Tim Elkington, about the UK’s new online audience planning system.
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researchlive: Fund launches to aid professional development http://bit.ly/c2M6Bv
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researchlive: The Online Circle launches social media monitoring tool http://bit.ly/9b0bCO
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researchlive: Eye-tracking firm wins EU development grant http://bit.ly/dkG8uJ
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researchlive: People on the move http://bit.ly/b4FcsA
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researchlive: @tomewing Out of personal interest or is Kantar about to launch a dino trends tracker? Bronto, steg, t-rex, diplodocus, and Denver the Last
Feature
More things research can learn from other walks of life
Sometimes it’s useful to cast the net wide in the search for inspiration and insight. Here are a few lessons that MR practitioners can learn from the worlds of football, Hollywood, graffiti and more.