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Tuesday, 21 October 2014

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Today's top stories

Dunnhumby adds new research tool

20-Oct-2014

Dunnhumby has launched its Behavioural Attitudinal Research (BAR) tool to help brands identify specific consumer groups.

Social best measure of people's passions says Edwina Dunn

20-Oct-2014

Edwina Dunn, CEO of Starcount and founder and former CEO of dunnhumby said in an exclusive interview with the Market Research Society that new models of behaviour based on how people use social media will emerge.

Only a fifth of Antipodean firms have a big data strategy

20-Oct-2014

Companies in Australia and New Zealand are “failing to capitalise on the possibilities offered by big data analytics” according to new research.

Human interaction 'drives brand advocacy'

20-Oct-2014

33% of consumers said they would be more likely to make a purchase (after doing research online) as a result of talking to an operator on the phone, according to a new study.

Scottish referendum's lasting effect on political engagement

17-Oct-2014

More than a third of adults in Scotland are more likely to vote in future elections following the referendum despite low levels of trust in the party leaders, according to a survey by TNS.

Good leadership key to marketers' happiness

17-Oct-2014

Good leadership or management is a greater driver of happiness for marketers than salary, according to new research.

Bellwether shows business outlook bullish

16-Oct-2014

Marketing budgets have been revised up for the eighth consecutive quarter according to the Q3 2014 IPA Bellwether Report.

Bob Ferro joins Fulcrum

16-Oct-2014

Demand-side platform and sample exchange Fulcrum has appointed Bob Ferro as executive director, client development.

European consumer optimism in decline

16-Oct-2014

European consumers are no longer as optimistic about the future as they were in June, according to research.

Smirnoff hires Atkinson for planning role

20-Oct-2014

Former head of planning at Leo Burnett Sydney, Luke Atkinson, has been appointed by Smirnoff to head its consumer and cultural planning.

Verve hires Pearson to lead client development

20-Oct-2014

Charles Pearson has been appointed senior vice president of client development at Verve North America.

New worldwide director for JWTIntelligence

17-Oct-2014

Lucie Greene, former editor of The Future Laboratory’s LS:N Global, has been appointed as worldwide director of JWTIntelligence.

Counter Intelligence Retail picks Confirmit

17-Oct-2014

Retail consultancy Counter Intelligence Retail (CIR) has selected Confirmit Horizons for its data collection platform.

Kantar to acquire Civolution's audio watermarking unit

17-Oct-2014

The acquisition will strengthen Kantar’s ability to tie second screen content with TV shows using Civolution’s SyncNow service.

Pattison named Maxus global CEO

16-Oct-2014

Maxus UK CEO Lindsay Pattison has been promoted to global CEO replacing Vikram Sakhuja.

Wellbeing wearables double users in 2015

16-Oct-2014

The health and fitness wearable tech market is predicted to rise to 13.1m users in the UK in 2015 according to Kantar Media’s futurePROOF study.

TNS BMRB makes two senior appointments

16-Oct-2014

Keith Bolling has been named as head of National and Official Statistics Survey and Gillian Prior as head of Longitudinal Studies.

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