Research
Martin Boon FREELANCE

General Election 2010: Did the opinion polls flatter to deceive?

6-Jul-2010

In the run-up to the UK general election few people would have predicted a Conservative–Liberal Democrat coalition goverment – and fewer still that the Lib Dems would actually lose seats despite their popularity in the polls. Martin Boon and John Curtice examine the ‘systematic bias’ that led pollsters to overestimate the party’s support.