Share
As highlighted in my report, the MySelf trend is leading to an increasing personalisation of products. With this in mind, one development that caught my eye was Ikea’s personalised 3D showroom on YouTube. The interactive tool draws on data from Facebook and creates a bespoke 3D bedroom.
Customers are shown their perfect room by visiting www.youtube.com/IKEAUK. The tool pulls in data from Facebook to show pictures of friends and family on the wall. The concept was developed based on data from a UK-wide study of over 2 million Britons that sought to understand how people live life at home.
I really like this concept of integrating brands with people’s lives. All the items highlighted in your ‘personalised bedroom’ are available for purchase at Ikea’s online store. A key benefit is that you don’t have to spend an hour circumnavigating a massive warehouse showroom to find it – dovetailing nicely with the MyTime trend.
PS: Intel ran a similar exercise with the Museum of Me, an app that pulled in a person’s pictures from their Facebook profile to create a virtual museum.
Pete Comley
Pete has been working in research for thirty years. He was initially trained at Research International and then worked at Nestle and Lever. Following ten years as a partner at Simon Godfrey Associates, in 1998 he founded Virtual Surveys (now Join the Dots). He was the first person to conduct commercial online research in the UK and has written numerous articles and papers on the subject over the last fifteen years. He is a regular speaker at conferences both in the UK and internationallyRecent Posts
-
2012: The year of social products
12-Jan-2012
-
Cliqing with the crowd at Christmas
23-Dec-2011
-
Won't somebody please think of the children!
28-Sep-2011
-
Time-saving brands
1-Sep-2011
-
Pricing is such a precarious business
1-Aug-2011