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Thursday, 31 July 2014

Follow the leaders

Here it is – the definitive list of the 20 most influential market researchers and insight professionals on Twitter.

We produced this list in partnership with Dollywagon (www.dollywagon.com) using the same approach as our previous collaboration to map the MR network on Twitter.

Dollywagon’s Jason Brownlee explains: “We took the community of MR tweeters identified last time round (c.400 accounts) and we looked at the Twitter handles those people cited and discussed (i.e. those mentioned in the tweets of other users within the community). We then derived a network from this interaction and engagement data and computed the significance of each Twitter handle within the network. The handles that scored highest for general influence were the people most discussed or most successful at getting other MR community members to engage with their content.”

After that, we strip out certain accounts – including our own, @researchlive, and other publications like us, and corporate accounts – to produce the list below. We’ll be re-running the numbers once a month to help you keep up to date with the most interesting researchers to follow on Twitter.

RankHandleFull nameBio 
1.@lennyismLeonard MurphyMR innovation junkie, blogger, pundit, speaker, consultant, C-suite executive, dad to 4 and proud uber-geek.Follow
2.@lovestatsAnnie PettitSocial Media Market Research | Surveys | Data Quality | Don’t touch my dessert | Author of The Listen Lady http://amzn.to/z2kRuFollow
3.@jhenningJeffrey HenningEntrepreneur & blogger. Chief marketing officer of Affinnova. Enterprise Feedback Management pioneer. Market researcher. Proud father of 5.Follow
4.@tomderuyckTom De RuyckHead of Research Communities @InSites Consulting, President @BAQMaR and Prof. @IÉSEG & EMS - Tweeting about #mrx #mroc #cocreation - Fan of @mr_communitiesFollow
5.@raypoynterRay PoynterMarket Researcher, thought leadership consultant, and 2.0 fan, author of The Handbook of Online and Social Media ResearchFollow
6.@tomewingTom EwingOnline culture specialist at BrainJuicer; Freakytrigger publisher; pop writer (Pitchfork, Guardian, &c); Dad; nerd; pubgoer.Follow
7.@tomhcandersonTom H C AndersonAnderson Analytics (OdinText) CEO, Next Gen Market Researcher, Text Analytics ChampionFollow
8.@danamstanleyDana StanleyVP of Marketing at Survey Analytics. Editor of ResearchAccess.com. Expert in market research, internet marketing and social media. Maine-iac. #mrx #marketingFollow
9.@kdnuggetsGregory PiatetskyKDnuggets Editor, data mining / analytics expert, KDD & SIGKDD co-founder, jogger, part-time philosopher, dadFollow
10.@oleandresenOle AndresenDirector, Product Management at Confirmit. Tweeting about technology & innovation, research - and other things that interest me. Views expressed are mine alone.Follow
11.@jonpulestonJon PulestonVice President Innovation GMI, specialising in the design & development of interactive surveys & online research innovationFollow
12.@sethgrimesSeth GrimesHelp organizations find business value in enterprise data & online information as a consultant, industry analyst & writer. Organize @SentimentSymp, May 8, NYCFollow
13.@kristinluckKristin LuckMuckraker. Entrepreneur. Decipher Brand Evangelist. Market research trends & tech expert. Founder of Women In Research. Dog mom. Avid outdoorswoman. Vegan.Follow
14.@benleetBen LeetSales Director at uSamp UK - one of the world’s fastest growing online panel and technology companies.Follow
15.@kristofdewulfKristof De WulfCEO @insites, former marketing professor @vlerick. Passionate about making ‘ordinary’ consumers create extraordinary value for companies.Follow
16.@bettyadamouBetty AdamouCEO & Founder of Research Through Gaming @RTG_Ltd & @PlayingToDrive. Author of The Future of Research Through Gaming http://bit.ly/envLxD. Art & design lover.Follow
17.@researchrocksKathryn KorostoffPassionate about making market research useful, fascinated by technology, founder of Research RockstarFollow
18.@data_nerdCarla Gentry CSPOData Scientist, Data_Nerd Founder Analytical-Solution. What can your data do for you? Measure, Segment, Research and Data Analysis - keys for increasing ROIFollow
19.@webmetricsguruMarshall SponderSocial Media & Web Analyst, Blogger, Artist. Speaker, Consultant, and author of Social Media Analytics @smanalyticsbook. Advisory board @peekyou & @IntegrascoFollow
20.@eliasverisElias VerisSr. R&D consultant InSites Consulting, interested in art, design, the web, #MRX and everything in between. Works on mobile (#mmrx), gamification and #StimaC.Follow

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Readers' comments (5)

  • Brian, if you can compile this list together with an audio recording of you doing the countdown as 'Smashie and Nicey' it would be even better.

    I look forward to seeing the climbers and new entries next month.

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  • Slightly misleading intro.. so this is a list of the most influential tweeters within Market research. Not a list of the most influential Market Researchers... note the absence of Ben Page, Stephan Shakespeare, Deborah Mattinson, Andrew Cooper etc. Shame - MR and certain individuals within it, have an influence that extends beyond our small community.

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  • Thanks for sharing -- always interesting to see! I do think the title is quite misleading. There are a number of people that aren't prolific tweeters, yet are highly influential: Simon Chadwick, Robert Moran, Ian Lewis, Chris Frank, to name a few.

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  • It's interesting to compare this ranking with a ranking by other criteria such as Klout score, Re-tweetrank, # of followers, etc. We have compiled those metrics and posted with some reflections about social influence: http://static.ecglobalsolutions.com/I%20re-Tweet%20you%20But%20do%20you%20Influence%20me.pdf

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  • I think the title is very misleading. The above are influential market researchers? I don't think so. There are so many influential researchers not in the list and not tweeting.

    This list should be rename as most active twitters, not infuential market researchers.

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