iMakr’s Sylvain Preumont tells Brian Tarran how 3D printing will transform our consumerist society into a creative collective.
How does a 150-year-old company stay relevant? Lucy Fisher asks Colin Haddley, director of strategy, insight and capability at Heinz.
Route, the UK’s outdoor media measurement system, has proved itself as a media planning tool. But it falls short in fully capturing the dynamics of consumer behaviour, says Talon Outdoor’s Nick Mawditt.
Like it or not, market research is being disrupted. To survive, research companies need to stop talking about value and start delivering it, argues Ipsos’s Jonathan Deitch.
Carly Wilson of Macmillan Cancer Support tells Jane Bainbridge how research helped find the right tone for the charity’s ‘Not Alone’ ad campaign.
Ticketmaster’s Sophie Crosby tells Brian Tarran how event promoters are using insight to get smarter at reaching the right audience.
Who are the top 10 US government players in consumer data privacy in 2014? The Marketing Research Association (MRA) counts down its list, in celebration of Data Privacy Day (28 January).
HootSuite has designs on dominating the social media marketing space. Data and insight will play a crucial role.