Latest features
Getting the measure of viral ads
We speak to Duncan Southgate, global innovation director at Millward Brown, about the firm’s efforts to gauge whether ads will go viral.
ComScore spells out TV audience measurement plan
ComScore’s expansion from web audience measurement to TV audience measurement may come as a surprise to some, but the firm says it has always been on the cards.
The visual art of data
David McCandless is the man behind informationisbeautiful.net. His eye-catching infographics have been used by the Guardian, the BBC and numerous other outlets. We spoke to him about why he believes that presenting data visually is the way forward, and why he hates pie charts.
More things research can learn from other walks of life
Sometimes it’s useful to cast the net wide in the search for inspiration and insight. Here are a few lessons that MR practitioners can learn from the worlds of football, Hollywood, graffiti and more.
Tilling new ground in mobile media measurement
With census-level data on 2.5m mobile internet users, Ground Truth promises to add depth and perspective on mobile media usage. We sat down with marketing VP Evan Neufeld to find out why he believes 2010 will be the year mobile makes its mark as an advertising medium.
Adding a measure of quality to web audience ratings
At the heart of the recent row over ComScore’s hybrid web audience measurement system was a dispute over the best way to measure the size of a website’s audience. But what about audience quality? It’s a question Crowd Science CEO John Martin hopes online advertisers will increasingly ask.
Karnes offers pearls of wisdom to research SMEs
Harris Interactive’s former head of corporate development Kyle Karnes says small and medium-sized businesses need a strong and clear focus on growth and differentiation to survive the challenges of 2010. Brian Tarran reports.
Market research in 2010: In a word...
We asked Phyllis Macfarlane, Niels Schillewaert, Stan Sthanunathan and other voices from the industry to pick one word that they believe will sum up market research in 2010.
Surveying the changing political and social landscape
2010 promises much to excite UK psephologists: a general election and the chance of a change in government after 13 years of Labour rule. But are the electorate enthused by the upcoming political bun fight? TNS-BMRB’s new unit aims to find out.
The new rules of web analytics in Germany
German authorities declared last week that the use of web analytics tools such as Google Analytics is illegal without the consent of the person being tracked. We speak to Marit Hansen, head of data protection in Schleswig-Holstein, about what it means.
From the magazine – February
Thoughts into action
Market researchers like to believe that they have a good understanding of what makes people tick. But are we keeping on top of the latest thinking about human behaviour and how it can be influenced?
Ahead for numbers
Data analytics is becoming an increasingly mainstream way to squeeze more value from information. Doug Edmonds, managing director of 2CV, offers some tips for those who feel daunted.
Ground control
Enterprise feedback management puts research in the hands of people who can take immediate action on the ground. Amy Pressman, president of Medallia, fights the case for EFM and claims that researchers have nothing to fear.