Speaking at the MRS Luxury Research 2015 conference, Tammy Smulders of SCB Partners and Havas LuxHub outlined the key trends for the sector and the implications for research.
Martin Glenn is one of the elite troupe of CMOs who moved onward and upward in business to become a CEO. Now he’s applying his commercial experience to governing football at The FA. By Jane Bainbridge
Brand strength is a boardroom issue and brand valuation is a market research issue. By Millward Brown’s Amanda Phillips.
David Halpern discussed his new book Inside the Nudge Unit – How Small Changes can make a Big Difference at the Behavioural Exchange London 2015 conference yesterday.
The Post Office wants people to see it as more than a stamp and passport- form shop, and its Post Office Money brand and ad campaign has been a crucial part in trying to change that perception. By Jane Bainbridge
Simpson Carpenter’s Frank Hedler led the team that recently developed the Klondike text data analytics service. Here, he shares some findings and best practices about sentiment analysis.
Tech start-up Adoreboard uses research on the effect of emotion on decision-making to power its brand health and campaign-testing platform. Is it a threat to traditional research? By Bronwen Morgan.
Sport England’s This Girl Can campaign caused a stir when it launched at the beginning of this year. But the inspiration behind it came entirely from insight work done by a team formed only 18 months ago, reveals the organisation’s director of insight, Lisa O’Keefe. By Bronwen Morgan.
Cultural bias is as much a factor in b2b research as in consumer research, says Conor Wilcock of B2B International. He offers guidance on how to minimise its effects.