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Thursday, 20 June 2013

Byte-sized stories

6-Jun-2013

Ebooks are shaking up the publishing industry as MP3s did for music. Former EMI insight chief David Boyle tells Lucy Fisher how he’s helping HarperCollins get to grips with digital consumers.

The meat of the matter

3-Jun-2013

Research and insight play a central role at McDonald’s, helping to keep the company focused on better serving customers. Its insight VP Lauren Cody tells all to Joe Fernandez.

How stuff spreads

30-May-2013

Gangnam Style vs. Harlem Shake: An anatomy of two memes, by Francesco D’Orazio and Jessica Owens of Face.

A second chance to get it right

29-May-2013

Mistakes were made in the move from telephone to online research. Now, as work transitions from online to smartphones, Melanie Courtright warns against making the same mistakes twice.

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A week in the life

22-May-2013

Colleen Fahey Rush, executive vice president and chief research officer, takes us behind the scenes at Viacom Media Networks, home of Comedy Central, MTV and Nickelodeon.

Building the future

14-May-2013

For decision-makers in any organisation, there’s a real premium in knowing what’s coming next. Can we really use today’s insights to piece together an accurate picture of tomorrow? Or is foresight a load of crystal balls?

Finding the right audience

13-May-2013

The creators of the Tesco Clubcard scheme are treading the boards with a seven-figure investment in theatre analytics company Purple Seven. Edwina Dunn, now running H&D Ventures, talks to Research about her move into Theatreland.

Tuning in to tweens

10-May-2013

Tween girl community site FashionPlaytes has hired two research industry executives as it looks to generate income from the insight space.

'Agility is the watchword of the day'

30-Apr-2013

Gayle Fuguitt talks to Brian Tarran about her new role at the Advertising Research Foundation, the importance of ‘decision-timed insights’ and why you need to know what’s keeping your boss awake at night.

The great Gen Y debate

22-Apr-2013

River Research’s Tom Skilbeck and Incite’s Mark Yeomans go head-to-head to explore the unique and slightly contradictory world of the Generation Y consumer.

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