Tech start-up Adoreboard uses research on the effect of emotion on decision-making to power its brand health and campaign-testing platform. Is it a threat to traditional research? By Bronwen Morgan.
Sport England’s This Girl Can campaign caused a stir when it launched at the beginning of this year. But the inspiration behind it came entirely from insight work done by a team formed only 18 months ago, reveals the organisation’s director of insight, Lisa O’Keefe. By Bronwen Morgan.
Cultural bias is as much a factor in b2b research as in consumer research, says Conor Wilcock of B2B International. He offers guidance on how to minimise its effects.
From real geo-IP based research to facial recognition, Cint’s global commercial director Richard Thornton outlines five new technologies and techniques that will take the MR industry forward in the next decade.
Reckitt Benckiser turned to ethnography agency BAMM to understand people’s relationships with dishwashing and help steer its Finish TV advertising creative by Wieden+Kennedy.
Clients want smart research solutions quicker and cheaper than ever before. Could sampling via social media be the answer? Jonathan Pirc of Lab42 discusses.
Consumers are not only willing to pay more for ‘innovative’ products, but value brands that listen to their customers when developing them, says Jonathan Pirc of Lab42.
Purchase decision hierarchies can be challenging to navigate, but forced substitution tasks offer useful insight into shoppers’ thinking, says Danielle Pinnington of Shoppercentric.
In an exclusive interview with research-live, the chairman and CEO of Ipsos, Didier Truchot, shares his thoughts with Jane Bainbridge on emerging markets, social media, polling and an EU referendum.
The ad industry is using behavioural economic thinking to help stop short-term, post-rationalism as demonstrated by the project Seen and Herd explains Kinetic’s Jennie Sallows.