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Friday, 31 October 2014

A man with purpose

27-Oct-2014

Unilever’s chief marketing and communication officer, Keith Weed, is looking for continuous innovation in all aspects of marketing and wants insight to lead the way. By Jane Simms.

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Millennial paradox

23-Oct-2014

Young adults – from their late teens to their early 30s – live in a world far removed from that experienced by the baby boomer generation and consequently have a very different view of the world and brands within it. By Jane Bainbridge

The UK's ethnic youth

16-Oct-2014

44% of the UK’s young ethnic population strongly agree that they are proud to be British, compared to just 33% of White British youth, according to new research from Manning Gottlieb OMD. What else should marketers know about the UK’s young ethnic population?

Can research match the new marketing model?

10-Oct-2014

Real-time marketing, shareability, adaptive social media strategies – marketing today has a new level of complexity to it and researchers have to be ready to respond. By Jane Bainbridge

Following the customer journey

3-Oct-2014

Ethnographer Siamack Salari has created Journey HQ, a mobile app designed to capture people’s natural behaviour. He talks to Jane Bainbridge about the app and using smartphones for less intrusive research.

Embracing innovation

2-Oct-2014

Innovation is the lifeblood of industry, but finding the time to break new ground can be challenging. Ben Collar of Siemens offers his thoughts on taking an innovative approach to business and social challenges.

Chain of command

26-Sep-2014

As the end of London’s Social Media Week approaches, Bronwen Morgan talks to Freshminds’ Nikki Carlisle about how the rise of social media command centres is putting real-time consumer insight at the heart of big business.

A blow-up success

22-Sep-2014

From an airbed on an apartment floor to a multi-billion-dollar valuation, Airbnb has made a success of the sharing economy and an open, conversational approach to customer understanding. Jo Bowman reports.

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Cracking the company code

18-Sep-2014

Big data needn’t be restricted to driving external understanding; it can also help companies to better understand their employees. The book The Decoded Company claims to unlock the secrets. 

Cover story

11-Sep-2014

Jane Bainbridge goes behind the scenes at magazine publisher IPC – soon to be rebranded TIME – to learn how insight keeps the company connected to the modern, and increasingly digital, consumer.