Mobile video-viewing is on the rise, and growing with it is the need to accommodate mobile survey-takers. A study from FocusVision and AOL investigated the best way to incorporate mobile video into cross-platform strategies. By Aaron Jue.
Disillusioned with the advertising business, Jon Alexander set up the New Citizenship Project to encourage a move away from consumption and toward participation. He talks to Jane Bainbridge
Social psychologist Sharon Shavitt thinks research insights from non-Western cultures must be incorporated when looking at sociocultural attitudes.
In the first of his series of features ‘rethinking’ some of market research’s sacred cows, Colin Strong turns the spotlight on the tracking study.
No quantitative study can cover absolutely everything, but a narrow focus can obscure the wider picture. Steve Evans of Harris Interactive shares his experience of trying to capture it all.
Brand character and brand personality are central to commercial research. Can these measures help to clarify whether Miliband or Cameron is closest to the ‘ideal’ Prime Minister? By Tom Simpson.
The BBC’s Happiness Test set the nation talking about where they lived, and where they should be living to make them happy. But what of the research behind it? By Iain Carruthers
Understanding an experience economy requires a different approach to what works in a goods and service market setting, says Noah Roychowdhury of Northstar. This starts with engaging with respondents differently.
Despite minimal marketing spend and insight investment, men’s skincare brand Bulldog has grown significantly from its challenger brand beginning. Founder Simon Duffy talks to Ben Bold about how it started and what comes next.
Robot concierges, tablet-controlled mood-lighting and virtual postcards are all facilities at some of the world’s most high-tech hotels. But smart doesn’t have to mean anti-social, writes Bronwen Morgan.