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Monday, 25 May 2015

Pressing play with the cross-platform viewer

15-May-2015

Mobile video-viewing is on the rise, and growing with it is the need to accommodate mobile survey-takers. A study from FocusVision and AOL investigated the best way to incorporate mobile video into cross-platform strategies. By Aaron Jue.

The good citizen

14-May-2015

Disillusioned with the advertising business, Jon Alexander set up the New Citizenship Project to encourage a move away from consumption and toward participation. He talks to Jane Bainbridge

Positive Attitude

30-Apr-2015

Social psychologist Sharon Shavitt thinks research insights from non-Western cultures must be incorporated when looking at sociocultural attitudes.

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Is it time to rethink the tracking study?

29-Apr-2015

In the first of his series of features ‘rethinking’ some of market research’s sacred cows, Colin Strong turns the spotlight on the tracking study.

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Everything counts

16-Apr-2015

No quantitative study can cover absolutely everything, but a narrow focus can obscure the wider picture. Steve Evans of Harris Interactive shares his experience of trying to capture it all.

Personality is everything: can the geek win the election?

9-Apr-2015

Brand character and brand personality are central to commercial research. Can these measures help to clarify whether Miliband or Cameron is closest to the ‘ideal’ Prime Minister? By Tom Simpson.

Take the test: Does where we live in Britain make us happy?

26-Mar-2015

The BBC’s Happiness Test set the nation talking about where they lived, and where they should be living to make them happy. But what of the research behind it? By Iain Carruthers

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Measuring experience

23-Mar-2015

Understanding an experience economy requires a different approach to what works in a goods and service market setting, says Noah Roychowdhury of Northstar. This starts with engaging with respondents differently.

Real men moisturise

11-Mar-2015

Despite minimal marketing spend and insight investment, men’s skincare brand Bulldog has grown significantly from its challenger brand beginning. Founder Simon Duffy talks to Ben Bold about how it started and what comes next.

Do not disturb

2-Mar-2015

Robot concierges, tablet-controlled mood-lighting and virtual postcards are all facilities at some of the world’s most high-tech hotels. But smart doesn’t have to mean anti-social, writes Bronwen Morgan.