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Tuesday, 03 March 2015

Do not disturb


Robot concierges, tablet-controlled mood-lighting and virtual postcards are all facilities at some of the world’s most high-tech hotels. But smart doesn’t have to mean anti-social, writes Bronwen Morgan.

Data date


Data analysis has changed the course of marketing, but Christian Rudder uses it to change the course of relationships. By Jane Bainbridge

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The role of British luxury


Affluent British consumers have one of the highest average spends on luxury, but are focused on foreign brands. Research could help British brands to understand the value of listening to the luxury consumer, says Tammy Smulders of Havas LuxHub.

Speaking truth unto power


Business and government leaders often want to rule with their hearts. But the right evidence, properly presented, forces them to use their heads. That’s the underlying message at Impact 2015, says conference producer Richard Young.

Room service


Luxury hotel accommodation requires a different approach to market research as Peninsula Hotels’ Rob Cheng explains to Jo Bowman.

Privacy moves from backroom to boardroom


As Google agrees to review its privacy policy, the issue of how companies use consumer data – especially in the online arena – once more hits the headlines. Colin Strong delves into the detail of perceptions and policies around privacy.

Hanging on the telephone


Vodafone has a more serious and staid image than some of its rival mobile networks, but it is looking to balance that with a warmer message to connect humans with its services, as Jane Simms discovers.

The value of a like


Gathering significant social media support is cause for celebration, but how can that value be assessed? Celina Burnett of Ohal offers some pointers using a case study from Reckitt Benckiser.

Growing from the seed of an idea


LivingLens co-founder Carl Wong gives a first-hand account of the processes involved in securing funding.

A wearable benefit


Digital market research agency, Clicked, conducted research to provide UK-relevant insights in a wearables market. A range of research methods were used to examine attitudes and market potential by business sector, shedding light on some surprising results.