2014 was the year of the viral challenge. Ali Barnes of Incite discusses how brands and researchers can understand and leverage this new behavioural dynamic.
The team at HRW have been testing Google Glass as an ethnographic research tool with some interesting results.
With brewers facing competition from inside – and outside – the category, insight is critical for maintaining relevance as Mick Doran, head of strategic insights at Heineken UK explains. By Lucy Fisher
From innovations such as QR code surveys and gamification to Skype calls reducing the need for international travel, much in the research landscape has changed over the past 10 years as Chime Insight & Engagement’s Crispin Beale explains.
Christmas ads are dominating the media channels as social media commentary becomes as important as TV views. Research from Harris Interactive looks at consumer expectations of the season’s campaigns.
Customer trust is vital in the financial services industry, says Phil Brooks of Harris Interactive. But is research in this area offering enough insight for organisations to meet their needs?
Brand language specialist Relative Insight was asked by a supermarket chain to look at the language used on two parenting forums. The differences were even more interesting than the similarities, says Rich Wilson.
As part of the Brighton Festival in September, the mood of the city was monitored using Emotable. ICrossing’s Sam Zindel analyses the results.