Research agencies need to shore up their approach to gaining consent for linking respondent data, say NatCen’s Kirby Swales and Matt Jonas. They explain how they have created a new animation to smooth the process.
At a Thinkbox sponsored Debating Group event at the House of Commons last night, Charles Vallance, founder and chairman of VCCP and Caitlin Ryan, former group executive creative director, Karmarama put forward the motion that ‘science is squeezing out the art in advertising’. Jane Bainbridge reports
The tone of this week’s Esomar Global Qualitative 2015 in Paris was one of hope and positivity, says Jennifer Arrington of Tonic Insight. She offers her highlights of the conference.
Mass communication programming can be a vital tool in humanitarian crises and a report from BBC Media Action identifies when this type of intervention is most effective.
Research can be vital for the success of a new product, and understanding why NPD fails can be as important as understanding why it succeeds, says Engage Research’s Lyndsay Peck.
Charlie Richards of Tonic Insight offers his overview of the inaugural IIeX Behavioral Marketing Forum (BMF), which took place this week in New York.
Tonic Insight CEO Nick Priestley offers his highlights from this week’s The Market Research Event (TMRE) in Florida.
The Future Foundation’s Trending 2016 conference in London yesterday (3rd November) looked at some of the global structural changes taking place over the coming year and how that will affect brands and consumers alike. By Jane Bainbridge
Digital technology has allowed cars to become more ‘connected’ but this can also lead to driver distractions, so research into how drivers respond is vital. By Jane Bainbridge
Who can be more trusted to handle personal data: the market research industry or government? This very topic was debated last night.