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Saturday, 20 December 2014

2014 Review: The buzzwords


The second of Research-live’s five review articles looks at the buzzwords that summed up 2014.

2014 Review: The most significant developments


In the first of five review articles, members of the research community look back on the most significant developments of the past 12 months.

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Herd mentality


2014 was the year of the viral challenge. Ali Barnes of Incite discusses how brands and researchers can understand and leverage this new behavioural dynamic.

Through the looking Glass


The team at HRW have been testing Google Glass as an ethnographic research tool with some interesting results.

Deep dive into drinking occasions


With brewers facing competition from inside – and outside – the category, insight is critical for maintaining relevance as Mick Doran, head of strategic insights at Heineken UK explains. By Lucy Fisher

Back in the day


From innovations such as QR code surveys and gamification to Skype calls reducing the need for international travel, much in the research landscape has changed over the past 10 years as Chime Insight & Engagement’s Crispin Beale explains.

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The ads of Christmas past, present and yet to come


Christmas ads are dominating the media channels as social media commentary becomes as important as TV views. Research from Harris Interactive looks at consumer expectations of the season’s campaigns.

Money talks


Customer trust is vital in the financial services industry, says Phil Brooks of Harris Interactive. But is research in this area offering enough insight for organisations to meet their needs?

Mum's the word


Brand language specialist Relative Insight was asked by a supermarket chain to look at the language used on two parenting forums. The differences were even more interesting than the similarities, says Rich Wilson.

Looking into the mind of a city


As part of the Brighton Festival in September, the mood of the city was monitored using Emotable. ICrossing’s Sam Zindel analyses the results.