Robot concierges, tablet-controlled mood-lighting and virtual postcards are all facilities at some of the world’s most high-tech hotels. But smart doesn’t have to mean anti-social, writes Bronwen Morgan.
Affluent British consumers have one of the highest average spends on luxury, but are focused on foreign brands. Research could help British brands to understand the value of listening to the luxury consumer, says Tammy Smulders of Havas LuxHub.
Business and government leaders often want to rule with their hearts. But the right evidence, properly presented, forces them to use their heads. That’s the underlying message at Impact 2015, says conference producer Richard Young.
Luxury hotel accommodation requires a different approach to market research as Peninsula Hotels’ Rob Cheng explains to Jo Bowman.
Vodafone has a more serious and staid image than some of its rival mobile networks, but it is looking to balance that with a warmer message to connect humans with its services, as Jane Simms discovers.
Gathering significant social media support is cause for celebration, but how can that value be assessed? Celina Burnett of Ohal offers some pointers using a case study from Reckitt Benckiser.
LivingLens co-founder Carl Wong gives a first-hand account of the processes involved in securing funding.
Digital market research agency, Clicked, conducted research to provide UK-relevant insights in a wearables market. A range of research methods were used to examine attitudes and market potential by business sector, shedding light on some surprising results.