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Sunday, 19 April 2015

Everything counts

16-Apr-2015

No quantitative study can cover absolutely everything, but a narrow focus can obscure the wider picture. Steve Evans of Harris Interactive shares his experience of trying to capture it all.

Personality is everything: can the geek win the election?

9-Apr-2015

Brand character and brand personality are central to commercial research. Can these measures help to clarify whether Miliband or Cameron is closest to the ‘ideal’ Prime Minister? By Tom Simpson.

Take the test: Does where we live in Britain make us happy?

26-Mar-2015

The BBC’s Happiness Test set the nation talking about where they lived, and where they should be living to make them happy. But what of the research behind it? By Iain Carruthers

Comments (1)

Measuring experience

23-Mar-2015

Understanding an experience economy requires a different approach to what works in a goods and service market setting, says Noah Roychowdhury of Northstar. This starts with engaging with respondents differently.

Real men moisturise

11-Mar-2015

Despite minimal marketing spend and insight investment, men’s skincare brand Bulldog has grown significantly from its challenger brand beginning. Founder Simon Duffy talks to Ben Bold about how it started and what comes next.

Do not disturb

2-Mar-2015

Robot concierges, tablet-controlled mood-lighting and virtual postcards are all facilities at some of the world’s most high-tech hotels. But smart doesn’t have to mean anti-social, writes Bronwen Morgan.

Data date

24-Feb-2015

Data analysis has changed the course of marketing, but Christian Rudder uses it to change the course of relationships. By Jane Bainbridge

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The role of British luxury

18-Feb-2015

Affluent British consumers have one of the highest average spends on luxury, but are focused on foreign brands. Research could help British brands to understand the value of listening to the luxury consumer, says Tammy Smulders of Havas LuxHub.

Speaking truth unto power

16-Feb-2015

Business and government leaders often want to rule with their hearts. But the right evidence, properly presented, forces them to use their heads. That’s the underlying message at Impact 2015, says conference producer Richard Young.

Room service

11-Feb-2015

Luxury hotel accommodation requires a different approach to market research as Peninsula Hotels’ Rob Cheng explains to Jo Bowman.