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Thursday, 02 April 2015

Take the test: Does where we live in Britain make us happy?

26-Mar-2015

The BBC’s Happiness Test set the nation talking about where they lived, and where they should be living to make them happy. But what of the research behind it? By Iain Carruthers

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Measuring experience

23-Mar-2015

Understanding an experience economy requires a different approach to what works in a goods and service market setting, says Noah Roychowdhury of Northstar. This starts with engaging with respondents differently.

Real men moisturise

11-Mar-2015

Despite minimal marketing spend and insight investment, men’s skincare brand Bulldog has grown significantly from its challenger brand beginning. Founder Simon Duffy talks to Ben Bold about how it started and what comes next.

Do not disturb

2-Mar-2015

Robot concierges, tablet-controlled mood-lighting and virtual postcards are all facilities at some of the world’s most high-tech hotels. But smart doesn’t have to mean anti-social, writes Bronwen Morgan.

Data date

24-Feb-2015

Data analysis has changed the course of marketing, but Christian Rudder uses it to change the course of relationships. By Jane Bainbridge

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The role of British luxury

18-Feb-2015

Affluent British consumers have one of the highest average spends on luxury, but are focused on foreign brands. Research could help British brands to understand the value of listening to the luxury consumer, says Tammy Smulders of Havas LuxHub.

Speaking truth unto power

16-Feb-2015

Business and government leaders often want to rule with their hearts. But the right evidence, properly presented, forces them to use their heads. That’s the underlying message at Impact 2015, says conference producer Richard Young.

Room service

11-Feb-2015

Luxury hotel accommodation requires a different approach to market research as Peninsula Hotels’ Rob Cheng explains to Jo Bowman.

Privacy moves from backroom to boardroom

4-Feb-2015

As Google agrees to review its privacy policy, the issue of how companies use consumer data – especially in the online arena – once more hits the headlines. Colin Strong delves into the detail of perceptions and policies around privacy.

Hanging on the telephone

2-Feb-2015

Vodafone has a more serious and staid image than some of its rival mobile networks, but it is looking to balance that with a warmer message to connect humans with its services, as Jane Simms discovers.