10 years ago, we tried to predict the future of market research. How well did we do? Experts from Future Foundation deliver their verdicts in the first of a two-part feature.
Many businesses have social media strategies, but those strategies aren’t delivering real business value. It’s time they proved their worth, says Brian Solis. Interview by Brian Tarran.
Stuart Butler-Smith reckons rival market research companies can learn a thing or two from the sales strategies of ComScore and Gartner.
Is qual a ‘softer science’ than quant? This and other issues were addressed at NatCen Social Research’s panel event last night.
Algorithmic trading is speeding up the ad buying process – fuelled by the mass of data about online consumer habits. Brian Tarran reports.
Is MR now surplus to requirements? Or is the belief that big data can answer every business question misguided?
On the back of its recent UK launch, social media platform Mass Relevance’s co-founder and CEO Sam Decker talks to Research about how brands should be using social media.
‘Zombie’ and ‘cannibal’ brands are costing UK manufacturers £600m a year in wasted R&D. Companies need to breath new life into their tired innovation processes, says Steve Landis of TNS.
Stunning examples of data design were on display last night at the second annual Information is Beautiful Awards. Here, we showcase the winners in all their glory.
Viewability metrics will soon be the primary trading currency for digital display advertising. Marketers can’t wait to start getting what they’re paying for.