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Wednesday, 25 November 2015

The missing link


Research agencies need to shore up their approach to gaining consent for linking respondent data, say NatCen’s Kirby Swales and Matt Jonas. They explain how they have created a new animation to smooth the process.

Science battles with art for advertising hearts and minds


At a Thinkbox sponsored Debating Group event at the House of Commons last night, Charles Vallance, founder and chairman of VCCP and Caitlin Ryan, former group executive creative director, Karmarama put forward the motion that ‘science is squeezing out the art in advertising’. Jane Bainbridge reports

Hope for the future at Global Qualitative 2015


The tone of this week’s Esomar Global Qualitative 2015 in Paris was one of hope and positivity, says Jennifer Arrington of Tonic Insight. She offers her highlights of the conference.

Emergency broadcast


Mass communication programming can be a vital tool in humanitarian crises and a report from BBC Media Action identifies when this type of intervention is most effective.

Searching for the new


Research can be vital for the success of a new product, and understanding why NPD fails can be as important as understanding why it succeeds, says Engage Research’s Lyndsay Peck.

Mexican waves and Kahneman bingo: highlights from IIeX BMF


Charlie Richards of Tonic Insight offers his overview of the inaugural IIeX Behavioral Marketing Forum (BMF), which took place this week in New York.

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A happy future for market research?


Tonic Insight CEO Nick Priestley offers his highlights from this week’s The Market Research Event (TMRE) in Florida.

Focused on the future


The Future Foundation’s Trending 2016 conference in London yesterday (3rd November) looked at some of the global structural changes taking place over the coming year and how that will affect brands and consumers alike. By Jane Bainbridge

Eyes on the road


Digital technology has allowed cars to become more ‘connected’ but this can also lead to driver distractions, so research into how drivers respond is vital. By Jane Bainbridge

A question of trust


Who can be more trusted to handle personal data: the market research industry or government? This very topic was debated last night.

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