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Friday, 01 August 2014

Basket cases


Ecommerce has changed the way we shop, but has it changed the way we engage with brands? Taj Sohal of Arena research discusses.

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Aisle be seeing you


Brands looking to see a shopping journey through their customers’ eyes can now do just that, thanks to mobile eye-tracking technology. Bronwen Morgan tries it out.

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The hard cell


As mobile devices become integral to our daily lives, Richard Thornton of Cint discusses the barriers to carrying out mobile research and what best practice could look like in the future.

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Welcome to the age of physiology


Gawain Morrison, a Belfast-based film producer, is adamant that in five years’ time we’ll be living in a time when anyone, anywhere will be able to track their vitals, analyse their data and put it to work for them.

Why sports sponsorship can still score


As Glasgow prepares for the opening ceremony of the Commonwealth Games, Simon Hills of Sports Revolution discusses how to win at sports sponsorship.

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Owning is finite, sharing is infinite


The sharing economy is causing fear and disruption as it pushes to establish new business models warned a panel of experts and business owners in the field of collaborative consumption.

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Can't get no satisfaction


The ICS’s UK customer satisfaction index has revealed a third consecutive drop. Could customer insight be a key driver of success in this challenging environment?

A picture of health


Research from Trinity McQueen points to national differences in attitudes to health and diet.

Tapping into the passion of fans


Ahead of her presentation at MRS’s Connected World conference on 10th July, Hazel Robinson talks passion, social media and what we can all learn from fan behaviour.

What does gamification offer healthcare research?


Talk of gamification is on the increase. Not just in market research – but across a breadth of industries.