Gathering significant social media support is cause for celebration, but how can that value be assessed? Celina Burnett of Ohal offers some pointers using a case study from Reckitt Benckiser.
Digital market research agency, Clicked, conducted research to provide UK-relevant insights in a wearables market. A range of research methods were used to examine attitudes and market potential by business sector, shedding light on some surprising results.
Measuring the out-of-home audience provides insight into how people travel around the UK, with some unexpected findings among the more predictable says Route’s Holly Stead.
If this year is going to go well, what should researchers and marketers be ready for?
In this preview article, Research-live contributors offer their predictions of the words that will sum up the zeitgeist in 2015.
Eat less, exercise more, read more books…New Year’s resolutions are invariably similar from year to year. But what about for the research community? We asked our panel to offer up their insight-driven resolutions for 2015.
We asked our panel which companies and/or brands were most likely to succeed in the coming year. Once we’d taken out all of those who named their own companies, they suggested a mix of specific companies and some general observations.
In this, the first of Research-live’s 2015 preview articles, our contributors offer their predictions for the key trends of the coming year, including thoughts on polling in the upcoming general election.
In the final review article of the year, Research-live contributors reveal what they consider to be 2014’s biggest let-downs.