Big data needn’t be restricted to driving external understanding; it can also help companies to better understand their employees. The book The Decoded Company claims to unlock the secrets.
Jane Bainbridge goes behind the scenes at magazine publisher IPC – soon to be rebranded TIME – to learn how insight keeps the company connected to the modern, and increasingly digital, consumer.
Ahead of his presentation at MRS’s Customers Exposed conference, dunnhumby’s Jason Nathan discusses how brands and retailers can meet the technical and commercial challenges of multi-channel consumers.
The psychology of altruism helps explain why the ice bucket challenge and #nomakeupselfie campaigns became such social media phenomenons as Alix Barasch explains.
Activism is on the rise. Technology can turn consumers into campaigners at the click of a button. How should business leaders respond? Graeme Trayner reports.
Carlo Zapponi, data visualisation specialist at Microsoft, reveals the skills required to turn data into pictures in his interview with Bronwen Morgan.
Following SurveyMonkey’s acquisition of Fluidware last week, we talk to CEO Dave Goldberg about survey technology, the rise of mobile, good and bad data and the role of DIY research for business.
The digital native generation is leaving adults standing when it comes to digital confidence according to Ofcom’s latest study writes Jane Bainbridge.
Ecommerce has changed the way we shop, but has it changed the way we engage with brands? Taj Sohal of Arena research discusses.
Brands looking to see a shopping journey through their customers’ eyes can now do just that, thanks to mobile eye-tracking technology. Bronwen Morgan tries it out.