Latest features
Byte-sized stories
Ebooks are shaking up the publishing industry as MP3s did for music. Former EMI insight chief David Boyle tells Lucy Fisher how he’s helping HarperCollins get to grips with digital consumers.
The meat of the matter
Research and insight play a central role at McDonald’s, helping to keep the company focused on better serving customers. Its insight VP Lauren Cody tells all to Joe Fernandez.
How stuff spreads
Gangnam Style vs. Harlem Shake: An anatomy of two memes, by Francesco D’Orazio and Jessica Owens of Face.
A second chance to get it right
Mistakes were made in the move from telephone to online research. Now, as work transitions from online to smartphones, Melanie Courtright warns against making the same mistakes twice.
A week in the life
Colleen Fahey Rush, executive vice president and chief research officer, takes us behind the scenes at Viacom Media Networks, home of Comedy Central, MTV and Nickelodeon.
Building the future
For decision-makers in any organisation, there’s a real premium in knowing what’s coming next. Can we really use today’s insights to piece together an accurate picture of tomorrow? Or is foresight a load of crystal balls?
Finding the right audience
The creators of the Tesco Clubcard scheme are treading the boards with a seven-figure investment in theatre analytics company Purple Seven. Edwina Dunn, now running H&D Ventures, talks to Research about her move into Theatreland.
Tuning in to tweens
Tween girl community site FashionPlaytes has hired two research industry executives as it looks to generate income from the insight space.
'Agility is the watchword of the day'
Gayle Fuguitt talks to Brian Tarran about her new role at the Advertising Research Foundation, the importance of ‘decision-timed insights’ and why you need to know what’s keeping your boss awake at night.
The great Gen Y debate
River Research’s Tom Skilbeck and Incite’s Mark Yeomans go head-to-head to explore the unique and slightly contradictory world of the Generation Y consumer.
