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Monday, 20 October 2014

The UK's ethnic youth


44% of the UK’s young ethnic population strongly agree that they are proud to be British, compared to just 33% of White British youth, according to new research from Manning Gottlieb OMD. What else should marketers know about the UK’s young ethnic population?

Can research match the new marketing model?


Real-time marketing, shareability, adaptive social media strategies – marketing today has a new level of complexity to it and researchers have to be ready to respond. By Jane Bainbridge

Following the customer journey


Ethnographer Siamack Salari has created Journey HQ, a mobile app designed to capture people’s natural behaviour. He talks to Jane Bainbridge about the app and using smartphones for less intrusive research.

Embracing innovation


Innovation is the lifeblood of industry, but finding the time to break new ground can be challenging. Ben Collar of Siemens offers his thoughts on taking an innovative approach to business and social challenges.

Chain of command


As the end of London’s Social Media Week approaches, Bronwen Morgan talks to Freshminds’ Nikki Carlisle about how the rise of social media command centres is putting real-time consumer insight at the heart of big business.

A blow-up success


From an airbed on an apartment floor to a multi-billion-dollar valuation, Airbnb has made a success of the sharing economy and an open, conversational approach to customer understanding. Jo Bowman reports.

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Cracking the company code


Big data needn’t be restricted to driving external understanding; it can also help companies to better understand their employees. The book The Decoded Company claims to unlock the secrets. 

Cover story


Jane Bainbridge goes behind the scenes at magazine publisher IPC – soon to be rebranded TIME – to learn how insight keeps the company connected to the modern, and increasingly digital, consumer.

Understanding consumers in a multi-channel world


Ahead of his presentation at MRS’s Customers Exposed conference, dunnhumby’s Jason Nathan discusses how brands and retailers can meet the technical and commercial challenges of multi-channel consumers.

Motivations and money-raising in a social media world


The psychology of altruism helps explain why the ice bucket challenge and #nomakeupselfie campaigns became such social media phenomenons as Alix Barasch explains.