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Saturday, 20 September 2014

Cracking the company code


Big data needn’t be restricted to driving external understanding; it can also help companies to better understand their employees. The book The Decoded Company claims to unlock the secrets. 

Cover story


Jane Bainbridge goes behind the scenes at magazine publisher IPC – soon to be rebranded TIME – to learn how insight keeps the company connected to the modern, and increasingly digital, consumer.

Understanding consumers in a multi-channel world


Ahead of his presentation at MRS’s Customers Exposed conference, dunnhumby’s Jason Nathan discusses how brands and retailers can meet the technical and commercial challenges of multi-channel consumers.

Motivations and money-raising in a social media world


The psychology of altruism helps explain why the ice bucket challenge and #nomakeupselfie campaigns became such social media phenomenons as Alix Barasch explains.

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Anger management


Activism is on the rise. Technology can turn consumers into campaigners at the click of a button. How should business leaders respond? Graeme Trayner reports.

Picture this


Carlo Zapponi, data visualisation specialist at Microsoft, reveals the skills required to turn data into pictures in his interview with Bronwen Morgan.

Mobile expands DIY data market


Following SurveyMonkey’s acquisition of Fluidware last week, we talk to CEO Dave Goldberg about survey technology, the rise of mobile, good and bad data and the role of DIY research for business.

Techie teens changing comms landscape


The digital native generation is leaving adults standing when it comes to digital confidence according to Ofcom’s latest study writes Jane Bainbridge.

Basket cases


Ecommerce has changed the way we shop, but has it changed the way we engage with brands? Taj Sohal of Arena research discusses.

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Aisle be seeing you


Brands looking to see a shopping journey through their customers’ eyes can now do just that, thanks to mobile eye-tracking technology. Bronwen Morgan tries it out.

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