As mobile devices become integral to our daily lives, Richard Thornton of Cint discusses the barriers to carrying out mobile research and what best practice could look like in the future.
Gawain Morrison, a Belfast-based film producer, is adamant that in five years’ time we’ll be living in a time when anyone, anywhere will be able to track their vitals, analyse their data and put it to work for them.
As Glasgow prepares for the opening ceremony of the Commonwealth Games, Simon Hills of Sports Revolution discusses how to win at sports sponsorship.
The sharing economy is causing fear and disruption as it pushes to establish new business models warned a panel of experts and business owners in the field of collaborative consumption.
The ICS’s UK customer satisfaction index has revealed a third consecutive drop. Could customer insight be a key driver of success in this challenging environment?
Research from Trinity McQueen points to national differences in attitudes to health and diet.
Ahead of her presentation at MRS’s Connected World conference on 10th July, Hazel Robinson talks passion, social media and what we can all learn from fan behaviour.
Talk of gamification is on the increase. Not just in market research – but across a breadth of industries.