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Wednesday, 26 November 2014

Deep dive into drinking occasions

26-Nov-2014

With brewers facing competition from inside – and outside – the category, insight is critical for maintaining relevance as Mick Doran, head of strategic insights at Heineken UK explains. By Lucy Fisher

Back in the day

19-Nov-2014

From innovations such as QR code surveys and gamification to Skype calls reducing the need for international travel, much in the research landscape has changed over the past 10 years as Chime Insight & Engagement’s Crispin Beale explains.

The ads of Christmas past, present and yet to come

17-Nov-2014

Christmas ads are dominating the media channels as social media commentary becomes as important as TV views. Research from Harris Interactive looks at consumer expectations of the season’s campaigns.

Money talks

17-Nov-2014

Customer trust is vital in the financial services industry, says Phil Brooks of Harris Interactive. But is research in this area offering enough insight for organisations to meet their needs?

Mum's the word

12-Nov-2014

Brand language specialist Relative Insight was asked by a supermarket chain to look at the language used on two parenting forums. The differences were even more interesting than the similarities, says Rich Wilson.

Looking into the mind of a city

10-Nov-2014

As part of the Brighton Festival in September, the mood of the city was monitored using Emotable. ICrossing’s Sam Zindel analyses the results.

Money matters for Generation Z

7-Nov-2014

Trinity McQueen’s new research exposes the financial realities facing Britain’s 8- to 15-year-olds and their parents along with their attitudes towards money: saving it, spending it and even borrowing it.

The trends coming in 2015

6-Nov-2014

Feminism, wearables and personalised pricing: Future Foundation’s Trending 2015 conference covered all this and more, writes Jane Bainbridge.

A matter of trust

6-Nov-2014

Understanding the problems and the requirements of society’s most disadvantaged young people requires insight and imagination as Jane Bainbridge discovered when she spoke with The Princes Trust.

A man with purpose

27-Oct-2014

Unilever’s chief marketing and communication officer, Keith Weed, is looking for continuous innovation in all aspects of marketing and wants insight to lead the way. By Jane Simms.

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