A design competition for university students has seen new twists added to a range of famous household brands.
With the Scottish referendum on independence due to take place in 200 days, Simon Anderson of ScotCen discusses what attitudinal research can tell us about the likely outcome.
Rita Clifton comes to the end of her five-year term as MRS president next month. We turn HR department and conduct her (unofficial) exit interview.
Crawford Hollingworth explores how cognitive biases affect our response to floods and storms.
iMakr’s Sylvain Preumont tells Brian Tarran how 3D printing will transform our consumerist society into a creative collective.
How does a 150-year-old company stay relevant? Lucy Fisher asks Colin Haddley, director of strategy, insight and capability at Heinz.
Route, the UK’s outdoor media measurement system, has proved itself as a media planning tool. But it falls short in fully capturing the dynamics of consumer behaviour, says Talon Outdoor’s Nick Mawditt.
Like it or not, market research is being disrupted. To survive, research companies need to stop talking about value and start delivering it, argues Ipsos’s Jonathan Deitch.