Latest features
Will Thumbspeak become a hotspot for wireless access to consumers?
Dean Wiltse is looking to play mobile matchmaker between companies and consumers with his new company Thumbspeak. We take the service for a test drive.
Nielsen's Benezra reflects on a Life360 in South Africa
The final whistle of the 2010 World Cup has blown, but for researchers there is still work to do. Like data analysis. Research spoke to Nielsen’s Karen Benezra about the highs and lows of the firm’s South African campaign.
Why we aren't as green as we think we are
Why do so many consumers claim to be concerned about the environment, but so few do anything about it?
And cinema's best supporting actor goes to... MR
If Oscars were doled out for the best performing advertising medium during a recession, cinema would be in with a shout – and research would be its best supporting actor, as Pearl & Dean’s Anna Cremin explains.
NPD in the Dream Factory
We speak to Ipsos OTX’s Vincent Bruzzese about his work in Hollywood testing movies before they reach the big screen, and why consumer research doesn’t necessarily mean more ‘cookie-cutter fare’ in the multiplex.
Rebuilding the 'House of Influentials'
Crispin Beale is intent on rebuilding the one-time jewel in Chime’s research crown – Opinion Leader. We sat down to discuss where the business has been and where it’s heading.
Insight is dead
Nick Johnson is so over insight. He wishes researchers would stop going on about it and start thinking instead about what businesses actually do with it.
Panoramix duo tackle the shrinking and wrinkling of economy and society
Cautious consumerism and an ageing society present many challenges.
New IAB mobile manager sets out research plan
Last week the Internet Advertising Bureau appointed Alex Kozloff as mobile manager. We caught up with her to find out what sort of information the mobile ad industry needs and how she plans to provide them with it.
New SPSS boss navigates a sea of data
We speak to Deepak Advani, the new CEO of SPSS, about what the future holds for the firm’s predictive analytics and data mining services.
From the magazine – August
The new normal
Robert Bain considers how the financial crisis influenced consumer behaviour, and the challenges this presents for research.
Time to put your foot down
Volkswagen Group’s economic and insight manager Steve Gatt has had enough of market research that’s inadequate and out of touch with business needs, writes Robert Bain.
The etiquette of eavesdropping
What’s the right way to behave when listening in on online conversations? Jeffrey Henning proposes consumer-driven rules for social media monitoring.