David McCallum
Market Research Consultant, Sydney, Australia
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Blog Posts (6)
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Skin in the game – In praise of employee equity
Staff ownership of equity not only benefits the employees but leads to higher professional standards, a better service for end-users, and significant rewards for the original owners. Picking up on Nick Sparrow’s recent comments, we highlight some trends in UK agencies, current thinking, and past examples of the practice.
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The cost of overlooking the unknown
One of the main reasons people don’t use unqualified professionals is because of the potential damage you can incur. An uncertified accountant could cost you dollars in excess tax. The wrong architect could have you the proud owner of a condemned property. And the consequences of being seen by an untrained surgeon don’t bear thinking about. What about unqualified market researchers?
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Master your Craft and Bullet-proof your Career
At a recent evening audience with Sir Roger Moore, the erstwhile Agent 007 gave some excellent advice to an aspiring 18 year old actor who asked what was needed to make it to the top of the profession. First off, Sir Roger cited luck to get your first chance. But, then he emphasised something that is true for all professions and trades, irrespective of time or place, and that was you must learn your craft. Taste and trends may change constantly but basic craft skills remain stable ...
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International Assignments "...Believe half of what you see, son, and none of what you hear..." - (N.Whitfield & B.Strong
Never underestimate the differences in cultural idiosyncrasies and norms when you take up an international position and find yourself in a foreign country. That means never take anything you’re told at face value without seeing it with your own eyes. And it’s not just about westerners having to become familiar with ‘exotic’ cultures. Proportionally more and more Asian and other new economy executives are becoming expats themselves and so will face the same personal challenges.
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From Roots to Shoots - Asia's Talent Challenge Third & Final Part
The depth of research talent in Asia is not as deep as the magnitude and complexity of the market warrants. Given recent trends, if things continue as they are, the situation is unlikely to improve and could get worse. Measures are needed to both establish fundamental standards in the industry as well as to ensure ongoing career development is offered to those remaining in the industry. Otherwise, even if entry levels are raised we will still suffer from the problem of the ‘missing ...
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