Brian Tarran

• 

  Jana’s Eagle one of '50 people who will change the world'

  Mediawatch | 1-Feb-2012 5:27 pm

  Nathan Eagle (pictured), founder and CEO of mobile phone crowdsourcing company Jana, is nominated on Wired magazine’s Smart List 2012: 50 people who will change the world.

• 

  The Social Media Garden – now open

  Reporter's Notebook | 31-Jan-2012 11:34 am

  The Unilever-backed project, built around a new online collaboration platform, has gone public.

• What's happening with EmSense?

  Reporter's Notebook | 7-Dec-2011 5:32 pm

  Wondering what’s become of EmSense? Me too. The neuromarketing research firm was reported to be going through “a sales process” several months back but there’s been no word since September.

• Ad spend forecasts are going down, down, down

  Mediawatch | 6-Dec-2011 5:56 pm

  Researchers often look at ad spend predictions as a rough guide to how their industry might fare. In which case, the latest revised forecasts from WPP’s GroupM, Interpublic’s Magna Global and Publicis’ ZenithOptimedia don’t bring much cheer.

• A shower-fresh approach to monitoring behaviour

  Mediawatch | 23-Nov-2011 2:14 pm

  My favourite parts of the older James Bond films (the ones prior to the Jason Bourne-influenced re-imagining) were the bits where MI6’s resident boffin Q would demonstrate his latest invention – typically a high-tech piece of kit cunningly disguised as a harmless, everyday object, like a pen or a desk lamp.

• Comment on: SampleWorx intros online marketplace in Australia

  Brian Tarran's comment | 5-Oct-2009 10:19 am

  Hi Bo, Given the time difference, we have not been able to communicate with SampleWorx yet on this issue. Your point may well be correct, but I got the impression that they were involved in handling data as they seem to be using their own digital fingerprinting technology to de-dupe sample before handing it to the client. We have emailed the company and hope to have clarification on the site by tomorrow.

• Comment on: SampleWorx intros online marketplace in Australia

  Brian Tarran's comment | 6-Oct-2009 10:29 am

  Thanks for clearing that up, Henry.

• Comment on: Will the ends justify the means in offshoring transparency?

  Brian Tarran's comment | 23-Nov-2009 3:23 pm

  Thank you for your comments 'Anon'. I can assure you – though I doubt it'll convince you otherwise – that what we write about is in no way influenced by what our advertisers do or don't do. And as I sought to make clear throughout the article, what the FTO is seeking to do in encouraging transparency in offshoring should be supported. The concerns raised are about whether they have the taken the right approach in trying to achieve this.

• Comment on: Viva the iClipboard!

  Brian Tarran's comment | 28-Jan-2010 1:48 pm

  Twitter has been quick to correct the assumption that 'engaging' web surveys would not be possible on the Flash-less iPad. @richshaw informs us that almost everything you can do in Flash you can do in HTML & Javascript, while @tcollins says there are workarounds for the Flash issue. See here: http://www.techcrunch.com/2010/01/27/adobe-flash-ipad/

• Comment on: Why going out is the new staying in

  Brian Tarran's comment | 5-Feb-2010 11:31 am

  "Surely the ‘80s classic Teenwolf is due another TV outing?" I'm afraid to say you missed it. Bravo was showing it over Christmas.

Brian Tarran has not added any discussions yet.

Brian Tarran has not added any posts yet.