Monday, 26 January 2015

Brian Tarran

Brian Tarran

Editor, London

I am the editor of Significance Magazine, and former editor of Impact Magazine and

Recent activity

Blog Posts (108)

  • A COI u-turn – already?

    Reporter's Notebook | 17-Oct-2013 2:24 pm

    In a blog post lamenting the demise of COI, Pete Stevenson, the creative director of The Edge Picture Company, said: “We’ll look back and say that the COI was the worst way for the public sector to communicate except for all the other ways that were tried after it was closed down.” Indeed many wager that it won’t be long until some bright spark in the Cabinet Office hits on the idea of forming an Office of Centralised Information to handle procurement, manage projects when needed ...

  • When focus groups go bad

    Reporter's Notebook | 9-May-2013 9:40 am

    Via The Onion: Malicious Focus Group Convinces Marketers Cinnamon Mountain Dew Is The Next Big Thing.

  • Sounds, sea and scientists

    MRS Annual Conference 2013 | 20-Mar-2013 7:24 pm

    The majority of communications budgets are spent on visuals - but what about appealing to the rest of our senses?

  • Behavioural economics at scale?

    MRS Annual Conference 2013 | 20-Mar-2013 4:30 pm

    PepsiCo Turkey consumer insights manager Erkan Balkan flew in to MRS Conference today to share his enthusiasm for behavioural economics - and his hope that it will soon play a bigger role in the market research process.

  • Creating stories out of data

    MRS Annual Conference 2013 | 19-Mar-2013 7:29 pm

    “I have one of those jobs where my parents don’t fully understand what I do,” said Simon Rogers, the MRS Conference lunchtime keynote and editor of The Guardian’s Datablog.

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Comments (88)

  • Comment on: SampleWorx intros online marketplace in Australia

    Brian Tarran's comment | 5-Oct-2009 10:19 am

    Hi Bo, Given the time difference, we have not been able to communicate with SampleWorx yet on this issue. Your point may well be correct, but I got the impression that they were involved in handling data as they seem to be using their own digital fingerprinting technology to de-dupe sample before handing it to the client. We have emailed the company and hope to have clarification on the site by tomorrow.

  • Comment on: SampleWorx intros online marketplace in Australia

    Brian Tarran's comment | 6-Oct-2009 10:29 am

    Thanks for clearing that up, Henry.

  • Comment on: Will the ends justify the means in offshoring transparency?

    Brian Tarran's comment | 23-Nov-2009 3:23 pm

    Thank you for your comments 'Anon'. I can assure you – though I doubt it'll convince you otherwise – that what we write about is in no way influenced by what our advertisers do or don't do. And as I sought to make clear throughout the article, what the FTO is seeking to do in encouraging transparency in offshoring should be supported. The concerns raised are about whether they have the taken the right approach in trying to achieve this.

  • Comment on: Viva the iClipboard!

    Brian Tarran's comment | 28-Jan-2010 1:48 pm

    Twitter has been quick to correct the assumption that 'engaging' web surveys would not be possible on the Flash-less iPad. @richshaw informs us that almost everything you can do in Flash you can do in HTML & Javascript, while @tcollins says there are workarounds for the Flash issue. See here:

  • Comment on: Why going out is the new staying in

    Brian Tarran's comment | 5-Feb-2010 11:31 am

    "Surely the ‘80s classic Teenwolf is due another TV outing?" I'm afraid to say you missed it. Bravo was showing it over Christmas.

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