Tuesday, 16 March 2010

Brian Tarran

Brian Tarran

News editor, London

I am responsible for the news section of the website, and all news-related analysis and comment pieces.

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  • Comment on: SampleWorx intros online marketplace in Australia

    Brian Tarran's comment | 5-Oct-2009 10:19 am

    Hi Bo, Given the time difference, we have not been able to communicate with SampleWorx yet on this issue. Your point may well be correct, but I got the impression that they were involved in handling data as they seem to be using their own digital fingerprinting technology to de-dupe sample before handing it to the client. We have emailed the company and hope to have clarification on the site by tomorrow.

  • Comment on: SampleWorx intros online marketplace in Australia

    Brian Tarran's comment | 6-Oct-2009 10:29 am

    Thanks for clearing that up, Henry.

  • Comment on: Will the ends justify the means in offshoring transparency?

    Brian Tarran's comment | 23-Nov-2009 3:23 pm

    Thank you for your comments 'Anon'. I can assure you – though I doubt it'll convince you otherwise – that what we write about is in no way influenced by what our advertisers do or don't do. And as I sought to make clear throughout the article, what the FTO is seeking to do in encouraging transparency in offshoring should be supported. The concerns raised are about whether they have the taken the right approach in trying to achieve this.

  • Comment on: Will the ends justify the means in offshoring transparency?

    Brian Tarran's comment | 23-Nov-2009 6:01 pm

    And thank you for your contribution, 'Anonymous 2'. The point you raise about quality is interesting – certainly we've heard similar complaints before. I wonder which issue people consider is the more urgently in need of addressing – that of transparency in offshoring or quality? Can both be tackled at the same time and by the FTO? Will greater transparency lead to improvements in quality?

  • Comment on: More surveys or more balance!

    Brian Tarran's comment | 30-Nov-2009 2:32 pm

    "yet another research company that seems to get around the telephone preference list" Survey calls are exempt from the TPS – or are you referring to MR agency sales calls?

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