I am the editor of Significance Magazine, and former editor of Impact Magazine and Research-live.com.
Blog Posts (108)
In a blog post lamenting the demise of COI, Pete Stevenson, the creative director of The Edge Picture Company, said: “We’ll look back and say that the COI was the worst way for the public sector to communicate except for all the other ways that were tried after it was closed down.” Indeed many wager that it won’t be long until some bright spark in the Cabinet Office hits on the idea of forming an Office of Centralised Information to handle procurement, manage projects when needed ...
Via The Onion: Malicious Focus Group Convinces Marketers Cinnamon Mountain Dew Is The Next Big Thing.
The majority of communications budgets are spent on visuals - but what about appealing to the rest of our senses?
PepsiCo Turkey consumer insights manager Erkan Balkan flew in to MRS Conference today to share his enthusiasm for behavioural economics - and his hope that it will soon play a bigger role in the market research process.
“I have one of those jobs where my parents don’t fully understand what I do,” said Simon Rogers, the MRS Conference lunchtime keynote and editor of The Guardian’s Datablog.
Hi Bo, Given the time difference, we have not been able to communicate with SampleWorx yet on this issue. Your point may well be correct, but I got the impression that they were involved in handling data as they seem to be using their own digital fingerprinting technology to de-dupe sample before handing it to the client. We have emailed the company and hope to have clarification on the site by tomorrow.
Thanks for clearing that up, Henry.
Thank you for your comments 'Anon'. I can assure you – though I doubt it'll convince you otherwise – that what we write about is in no way influenced by what our advertisers do or don't do. And as I sought to make clear throughout the article, what the FTO is seeking to do in encouraging transparency in offshoring should be supported. The concerns raised are about whether they have the taken the right approach in trying to achieve this.
And thank you for your contribution, 'Anonymous 2'. The point you raise about quality is interesting – certainly we've heard similar complaints before. I wonder which issue people consider is the more urgently in need of addressing – that of transparency in offshoring or quality? Can both be tackled at the same time and by the FTO? Will greater transparency lead to improvements in quality?
Comment on: More surveys or more balance!
"yet another research company that seems to get around the telephone preference list" Survey calls are exempt from the TPS – or are you referring to MR agency sales calls?
Brian Tarran has not added any discussions yet.
Brian Tarran has not added any posts yet.