Brian Tarran

• BREAKING NEWS: Researchers caught 'conducting research'

  Reporter's Notebook | 25-Feb-2010 12:40 pm

  Shock! Horror! The Australian Daily Telegraph reports that “children as young as eight are being paid to test new snacks, fast food, lollies and fizzy drinks”.

• WOM expert is lukewarm on MyStarbucksIdea

  Reporter's Notebook | 29-Jan-2010 3:34 pm

  Brand Autopsy’s John Moore feels let down by Starbucks’ big social media experiment, as only six of 53 ideas implemented to date can be credited to consumers. But financially the firm’s form is improving. Is Moore focusing on the wrong metric?

• Encouraging co-creation between research and respondents

  Reporter's Notebook | 27-Jan-2010 4:43 pm

  Getting consumers to co-create products and advertising campaigns is gaining traction – but what about co-creation in a research setting? Can respondents play a bigger role in the design and development of research tools, techniques and projects themselves?

• Will the 'perfect' researcher remain out of reach?

  Reporter's Notebook | 26-Jan-2010 6:06 pm

  Forrester analyst Reineke Reitsma has posted an interesting blog on the qualities that companies look for when hiring researchers. But can any single person embody all that is required of the job?

• App development hell

  Reporter's Notebook | 27-Nov-2009 2:47 pm

  We’d hoped to have got our hands on Siamack Salari’s iPhone-based ethnographic toolkit by now, but word reaches us that development troubles abound.

• Comment on: SampleWorx intros online marketplace in Australia

  Brian Tarran's comment | 5-Oct-2009 10:19 am

  Hi Bo, Given the time difference, we have not been able to communicate with SampleWorx yet on this issue. Your point may well be correct, but I got the impression that they were involved in handling data as they seem to be using their own digital fingerprinting technology to de-dupe sample before handing it to the client. We have emailed the company and hope to have clarification on the site by tomorrow.

• Comment on: SampleWorx intros online marketplace in Australia

  Brian Tarran's comment | 6-Oct-2009 10:29 am

  Thanks for clearing that up, Henry.

• Comment on: Will the ends justify the means in offshoring transparency?

  Brian Tarran's comment | 23-Nov-2009 3:23 pm

  Thank you for your comments 'Anon'. I can assure you – though I doubt it'll convince you otherwise – that what we write about is in no way influenced by what our advertisers do or don't do. And as I sought to make clear throughout the article, what the FTO is seeking to do in encouraging transparency in offshoring should be supported. The concerns raised are about whether they have the taken the right approach in trying to achieve this.

• Comment on: Will the ends justify the means in offshoring transparency?

  Brian Tarran's comment | 23-Nov-2009 6:01 pm

  And thank you for your contribution, 'Anonymous 2'. The point you raise about quality is interesting – certainly we've heard similar complaints before. I wonder which issue people consider is the more urgently in need of addressing – that of transparency in offshoring or quality? Can both be tackled at the same time and by the FTO? Will greater transparency lead to improvements in quality?

• Comment on: More surveys or more balance!

  Brian Tarran's comment | 30-Nov-2009 2:32 pm

  "yet another research company that seems to get around the telephone preference list" Survey calls are exempt from the TPS – or are you referring to MR agency sales calls?

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