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Former Salesforce executive Caitlin Korn joins research and brand strategy firm.
Funds will be used to support international expansion and development of TerminalOne marketing management platform.
New data sources added, including temperature ranges and weather events.
- New secondary offering to return $958m to Nielsen investor
- Rentrak Q4 revenue rises 40%, with doubling of TV Everywhere sales
- ComScore tracking suit settlement figure pegged at $14m
- Feeling agile?
- House vote threatens to undermine Census and ACS, warns MRA
- FocusVision buys Revelation to merge qual technology
- Crime story
In a blog post lamenting the demise of COI, Pete Stevenson, the creative director of The Edge Picture Company, said: “We’ll look back and say that the COI was the worst way for the public sector to communicate except for all the other ways that were tried after it was closed down.” Indeed many wager that it won’t be long until some bright spark in the Cabinet Office hits on the idea of forming an Office of Centralised Information to handle procurement, manage projects when needed ...
Via The Onion: Malicious Focus Group Convinces Marketers Cinnamon Mountain Dew Is The Next Big Thing.
The majority of communications budgets are spent on visuals - but what about appealing to the rest of our senses?
- Behavioural economics at scale?
- Creating stories out of data
- Guess who?
- Geolocation data and the hunt for Joseph Kony
- Beauty versus utility
- 'The train has left the station on transparency'
- Coffee break: Why two heads are better than one