OPINION25 September 2012

Shock tactics

The Market Research Society, publishers of Research Magazine and Research-live.com, want you to shock them. Next year’s conference is titled Shock of the New and it sets out to explore where research is going, how society is evolving and where technology is heading.

Writing in her blog, MRS chief executive Jane Frost said: “We chose this title because it says something about the pace of change and how this is impacting our relationship with consumers. It says something about how we reconcile information overload with the creative process; about how we bring clarity to what may to some feel like chaos.”

The call for entries has been published. Submission deadline for ideas is just over a week away ( 5 October).

Of course, as in previous years the Research team will be on hand at conference to report on all the new ideas and debates. Click here to check out the complete coverage of last year’s event.

@RESEARCH LIVE

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