Editor's letter
Announcing the winners – and why they won
It’s been seven months since we first put out the call for the best and brightest in the research industry to compete for our annual awards – and last night (12 December), at a black tie dinner at the Lancaster London, the winners were announced.
The award categories – entries now closed
Best Agency Award
This is our top prize of the night and the winner will be the agency that really stands out from the competition as the market leader in its field.
Best New Agency Award
New thinking and innovation are essential to keep the research industry fresh and maintain its long-term future. This award acknowledges the entrepreneurial spirit, achievement and ambition of smaller agencies.
Best Place to Work Award
Agencies have to fight hard to recruit and then retain people and this award aims to highlight those businesses that really put people at the heart of their overall strategy.
Best In-house Research Team Award
This award seeks to find the equivalent of Best Agency but on the clientside. The winner will be the research or insight team from within an organisation – public or private sector – that can best demonstrate how they have developed and delivered outstanding work which has helped transform their organisation.
Best Innovation Award
Each year we see new developments and initiatives which have the potential to redefine the way we view the industry. This award is intended to single out the individual, the company, the product or the process which can genuinely be hailed an innovation for the industry.
Last year's winners
Truth – Best Agency
“Truth stands head and shoulders above the rest for the sheer clinical efficiency of its growth, which is very impressive.”
Verve – Best New Agency
“Verve has shown that, if the thinking is right, it is possible to achieve commercial success despite the climate – it’s an agency that is punching well above its weight.”
BrainJuicer – Best Place to Work
“At BrainJuicer you aren’t just an employee, you are a valued individual and there is a real drive for entrepreneurship.”
Firefish – Best Innovation
“Fisheye should be of interest to all of us – not only an innovation in thinking, it also brings an accountability to this type of research that we’ve never had before.”
Guardian News & Media – Best In-house Research Team
“With its innovative and effective ways of working set against the backdrop of a decrease in year-on- year budgets, GNM has completely aced it on influencing the business.”