NEWS27 January 2017
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
NEWS27 January 2017
Asia Pacific Data analytics Europe Latin America Middle East and Africa News North America Privacy Trends UK
GLOBAL — New research has revealed that 27% of internet users strongly agree that they are willing to share personal data in exchange for benefits, with those in their thirties most likely to do so.
The research, from GfK, was based on an online survey with 22,000 consumers, aged 15+, across 17 countries.
GfK asked people to indicate how strongly they agreed or disagreed with the statement: "I am willing to share personal data (health, financial, driving records, energy use, etc) in exchange for benefits or rewards like lower costs or personalised service."
In contrast to the 27% that were firmly willing to share their data, 19% were firmly unwilling.
Equal percentages ( 27%) of men and women were firmly willing to share data, but more women than men were firmly unwilling ( 21% compared with 18% of men).
Those aged in their twenties and thirties were most willing to share data, at 33% and 34% respectively, followed by 15-19 year-olds ( 28%).
People in China were most willing to share data ( 38%), followed by Mexico ( 30%), Russia ( 29%), and Italy ( 28%).
Full results can be found here.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Resources Group
Quant / Qual Social Researcher – Research, Evaluation and Consultancy
£25,000–£35,000 (depending on experience) + Benefits
The Ministry of Justice
Head of Insight & Evaluation at Ministry of Justice
national salary range is £50,427–£59,000, London salary range is £54,274–£63,500
Spalding Goobey Associates
Part Time Operations Executive, Qualitative Market Research
£23–27,000 pro rata
Featured company
Town/Country: London, Amsterdam, New York
Email: helloUK@opinium.com
Opinium is an award winning strategic insight agency built on the belief that in a world of uncertainty and complexity, success depends on the ability to stay on the pulse . . .
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments