Spotify appoints Vale to improve marketer relationships

Vale comes from mobile ad network Mojiva where she was vice-president of global research and strategic communications.

The appointment is part of Spotify’s attempts at improving its advertising offering and strengthening its relationships with marketers.

Vale will work from Spotify’s New York office and will be responsible for growing revenues from brands, driven by Spotify’s portfolio of advertising formats on its branded apps and free-to-play service.

Although Spotify managed to achieve $500m in revenue from both advertising and paid-for subscriptions in 2012, it is believed to have never made a profit since its launch in the US in July 2011. The company was established in Sweden in 2006.