RealityMine to partner on US launch of streaming measurement tool

The platform, called RealityMine Connect, focuses on steaming measurement and competitive intelligence, with the partnership between Friend and RealityMine focusing on go-to-market planning for the US.

Friend was most recently chief product and innovation officer as well as chief data monetisation officer at Screen Engine/ASI.

Chris Havemann, chief executive at RealityMine, said: “With the streaming sector facing into a range of significant challenges and opportunities, the need for objective measurement of performance and customer preferences has never been greater.
“Bruce will play a key role in guiding both RealityMine and our clients towards an optimal solution.”

Friend added: “I’ve known and partnered with RealityMine over the past 10 years in various capacities, while at other market research firms, and I am thrilled to now be partnering directly with them to help build RealityMine Connect here in the US.

“RealityMine Connect is a highly innovate and much needed product now, as the streaming industry continues to evolve and mature here in the US, and I look forward to meeting all companies and individuals, who want to learn more about the unique applications and benefits RealityMine Connect is bringing to our industry.”