NEWS8 June 2010
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
GERMANY— Qualitative research group GIM is closing down its Russian office, including its focus group studio, with the loss of 12 local jobs.
A company spokesman said the firm would continue to offer a consultancy business in the country via its headquarters in Heidelberg, Germany, but that its studio business had struggled in the face of a more competitive environment and high rental costs in Moscow.
“When we entered Russia nine years ago there wasn’t really any [research] infrastructure comparable to Germany or the UK, so we had to build up our own studios,” said Godehard Wakenhut, GIM’s director of corporate affairs. “Now there are good freelance moderators and several studios to choose from. Competing with all of them – we couldn’t do it.”
GIM has been active in Russia for 15 years but only opened its own research facilities in Moscow at the turn of the century. The closure of the office is expected to be completed this week.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Related Articles
The world's leading job site for research and insight
Resources Group
Product and Portfolio Manager (Marketing) – Not for Profit Research (Health/Social)
To £46,000
Spalding Goobey Associates
Senior Consultant – Quantitative focus – Research, Insights & Strategy
£45 to £70,000 + Bonus & Bens
Resources Group
Research Manager (Mixed methods) – Corporate & Third Sector Clients – Strategic Consultancy
£40– £44,000 + industry leading benefits
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments