NEWS17 October 2012
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
US— Retail analytics and video surveillance start-up Prism SkyLabs has raised $7.5m in series A funding from a large group of investors.
The firm, which was launched last year, uses data from existing video surveillance cameras in shops to unlock information on customer patterns, trends and behaviours.
Businesses can download free, cloud-based software to use surveillance cameras to pick up on data such as how customers move around their shops.
The second phase of the Prism service is an analytics offering that provides summaries of customers’ activity, behaviour and movement.
Gordon Rubinstein, co-founder at Pacific Partners – one of the investors – said: “Prism SkyLabs is exactly what brick-and-mortar retailers have been looking for. It’s a simple and scalable way to to understand product lift and customer movement across thousands of sites, and to gain immediate, mobile access to views of any shelf, display or store.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Related Articles
The world's leading job site for research and insight
Resources Group
Quant / Qual Social Researcher – Research, Evaluation and Consultancy
£25,000–£35,000 (depending on experience) + Benefits
The Ministry of Justice
Head of Insight & Evaluation at Ministry of Justice
national salary range is £50,427–£59,000, London salary range is £54,274–£63,500
Spalding Goobey Associates
Quantitative Research Consultant – Independent Consultancy
£35–37,000
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments