Points2Shop integrates panel with Fulcrum

The integration allows Points2Shop’s P2Sample panel to automatically deliver monetised survey content to all of its five million members, including web and mobile-based content.

“Providing market research sample is a cornerstone of our business model. The comprehensive API integration with Fulcrum provides us with automatic sample delivery to advertisers and increased our partner reach by 60% and total completions by 632% in the first month alone,” said Mathijs de Jong, CEO and founder of Points2Shop.