NEWS15 July 2010
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
NEWS15 July 2010
US— Nielsen’s local people meter (LPM) TV audience measurement system has been accredited by the Media Rating Council in 25 US markets.
The MRC has renewed accreditation for the Nielsen’s original 10 LPM markets while the remaining 15 have been accredited for the first time.
Nielsen said that the accreditation process had been “long and complex” after the MRC identified “several areas” where it could work with the ratings firm to ensure that the Active/Passive (A/P) meters used to measure digital television accurately captured all viewing.
The firm made several improvements to the A/P meters, including – among others – checking every meter in sample homes to make sure they were picking up the optimum level of codes, conducting regular analysis of how signals perform as they are re-transmitted over cable systems and introducing regular reports on the quality of codes produced by stations in each market.
Sabrina Crow, Nielsen’s SVP and managing director of local client television services, said: “These steps have allowed us to achieve greater transparency with the television industry, which has led to more confidence among clients that Nielsen is doing everything possible to ensure that television ratings are comprehensive and accurate.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Spalding Goobey Associates
Part Time Operations Executive, Qualitative Market Research
£23–27,000 pro rata
Spalding Goobey Associates
Associate Director – Strategy & Insight – Corporate & Public Communications Consultancy
£55 – 80,000 + bens
Spalding Goobey Associates
Senior Consultant – Quantitative focus – Research, Insights & Strategy
£45 to £70,000 + Bonus & Bens
Featured company
Town/Country: Aylesbury
Email: enquiries@2-europe.com
2Europe is an award-winning (Quirk's, RAR Awards), full-service market research agency which specialises in international B2B market research. We are recognised as one of the top market research agencies in the UK . . .
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments