NEWS10 May 2017
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
UK – Nielsen has released a suite of analytics tools, Everyday Analytics, in the UK and a number of other European countries.
The inital offering to launch within the suite is aimed at FMCG manufacturers and is intended to reduce the time, cost and resource demands of traditional analytics, making ‘sophisticated analytics more accessible for everyday decisions across all FMCG growth drivers, including price and promotion, advertising and innovation'.
Nielsen Everyday Analytics uses the same models as custom analytics, but in a self-service fashion. It is currently available in the UK, Austria, Belgium, Germany, Italy, Netherlands, Portugal and Spain and is intended to make analytics more accessible for smaller brands and markets that previously had limited access.
“Our clients have always valued advanced analytics to guide their annual strategic planning, but scaling these analytics to the level of everyday decision making has been a challenge,”said Jeanne Danubio, Nielsen’s head of marketing and sales effectiveness for lead markets.
“Through our more scalable models and easier-to-use tools, it’s now possible for clients to give more of their people access to high-calibre analytics for their everyday decisions. As a result, they can be more nimble and more adaptive to changing market conditions with the benefit of fact-based decision-making whenever and wherever they need it.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Related Articles
The world's leading job site for research and insight
Resources Group
Research Executive – Strategic Consultancy – Consumer
£27,000–£32,000 + Benefits
Spalding Goobey Associates
Associate Director – Strategy & Insight – Corporate & Public Communications Consultancy
£55 – 80,000 + bens
Resources Group
Survey Programmer (Forsta/Decipher) – Leading Specialist Market Research Agency
£30–40,000 plus Bonus
Featured company
Town/Country: London, Amsterdam, New York
Email: helloUK@opinium.com
Opinium is an award winning strategic insight agency built on the belief that in a world of uncertainty and complexity, success depends on the ability to stay on the pulse . . .
Town/Country: Stockport
Email: Enquiries@dataoptions.co.uk
With extensive operational and project management experience, Data Options offers a friendly and flexible service to market research organisations of all sizes, as overspill capacity for in house services or as a complete . . .
Town/Country: Bristol, USA
Email: hello@onepoll.com
OnePoll delivers international market research and communication solutions to global brands, ambitious start-ups and news media outlets . Established since 2003, our experts specialise in optimising online research, working with . . .
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments