NEWS13 November 2013
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
NEWS13 November 2013
US — A new sampling site, PINCHme, has launched in the US.
PINCHme is a product sampling site that allows consumers to trial products from leading brands for free, in exchange for their insights and feedback. For its US debut, PINCHme has signed P&G, Unilever, Coty, Johnson & Johnson, Kraft and Reckitt Benckiser.
Members can choose which products to trial on a bi-weekly basis. Their chosen products are then delivered for free and they have 30 days to provide feedback via a mini survey. Members can share with others via social media and have the option to purchase products via a ‘buy now’ feature, redirecting members to retailers where the products are sold.
PINCHme was founded in July 2012 in Australia and has since partnered with more than 50 CPG brands and attracted more than 500,000 members.
Jeremy Reid, PINCHme founder, said: “With the explosion of social media and mobile technology, there has been a structural shift in the way in which the leading brands are interacting with their consumers.”
“PINCHme is leading this transformation with an innovative digital platform, where members will be offered a range of leading brand products bi-weekly to trial at no cost to them, in exchange for their insights on the product and sharing their experience via social media. The participating brands will be provided with their product insights in real-time, along with the attached member demographics, delivering a powerful analytical tool for better understanding their consumers’ needs and ultimately growing their product sales.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Resources Group
Qualitative Research Manager– London / Hybrid working
Up to £40,000 + Benefits
Resources Group
Research Executive – Strategic Consultancy – Consumer
£27,000–£32,000 + Benefits
Spalding Goobey Associates
Associate Director – Strategy & Insight – Corporate & Public Communications Consultancy
£55 – 80,000 + bens
Featured company
Town/Country: London, Amsterdam, New York
Email: helloUK@opinium.com
Opinium is an award winning strategic insight agency built on the belief that in a world of uncertainty and complexity, success depends on the ability to stay on the pulse . . .
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments