NEWS2 March 2022
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
UK – Acumen Fieldwork has launched a business-to-business (B2B) and social research department to focus primarily on hard-to-reach groups in research.
These include individuals such as those who are disenfranchised from society, as well as key decision makers in named occupations.
The new department is led by Charlotte Ashall (pictured), who has an array of knowledge and experience which she gained while working for Research Opinions, the recruitment arm and sister company of Acumen Fieldwork.
Subject areas that the team have been asked to tackle include speaking to victims of human trafficking; modern day slavery; Roma or traveller communities; members of the LGBT community; neuro-diverse individuals and women who have faced harassment in the workplace.
The team has already begun to make its mark in the industry and, prior to becoming a formal department, they were named as finalists at the MRS 2021 Operations Awards.
Talking about the new department, team lead Ashall said: “It’s fantastic to know that the hard work you put into finding participants who are exceptionally difficult to source is being recognised, but that’s not the key motivator within our department.
“The most important thing for us is that we are facilitating some of the hardest, most complex research quotas with an understanding that is at the cutting edge of research; somewhere it can make a difference to individuals, communities and even on a national scale.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Related Articles
The world's leading job site for research and insight
Resources Group
Research Executive – Custom Research and Consulting (Healthcare Tech)
£27,000–£35,000 + Bens
Spalding Goobey Associates
Senior Research Executive – Quantitative – Consumer, Product and Shopper Experts
Up to £40,000 + benefits
Resources Group
Senior Quant Research Associate – Hybrid or Full Remote Working – Health / Social
Up to circa £46,500 + Benefits
Featured company
Town/Country: London, Australia, Beijing, Boston, CA, Chicago, Düsseldorf, Germany, Germany, Germany, Singapore, White Plains
Email: info@b2binternational.com
B2B International is the leading global business-to-business market research specialist. With offices across Europe, North America and Asia-Pacific, and experience researching every geography and industry vertical imaginable, we are . . .
Town/Country: Aylesbury
Email: enquiries@2-europe.com
2Europe is an award-winning (Quirk's, RAR Awards), full-service market research agency which specialises in international B2B market research. We are recognised as one of the top market research agencies in the UK . . .
Town/Country: Bristol, USA
Email: hello@onepoll.com
OnePoll delivers international market research and communication solutions to global brands, ambitious start-ups and news media outlets . Established since 2003, our experts specialise in optimising online research, working with . . .
Town/Country: London, Amsterdam, New York
Email: helloUK@opinium.com
Opinium is an award winning strategic insight agency built on the belief that in a world of uncertainty and complexity, success depends on the ability to stay on the pulse . . .
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments