NEWS1 April 2014
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
US — Nielsen Catalina Solutions (NCS) has partnered with Nielsen Audio to produce a single source measurement tool for the radio industry.
The Portable People Meter (PPM) from Nielsen Audio detects inaudible watermarks embedded in the audio portion of a broadcast programme or advert. The PPM tracks what station was heard at what time, and listener information for specific adverts is then linked to frequent shopper data in order to determine how ads have influenced sales.
The approach was piloted by Clear Channel Media and Entertainment in 2013 – one of the 10 brands providing the foundation of a normative database for radio effectiveness.
“The advertising industry has longed for a much more comprehensive understanding of the effectiveness of audio advertising,” said Leslie Wood, chief research officer, Nielsen Catalina Solutions.
“Our single-source measurement solution will help advertisers better understand where their ad spend will have the most sales impact and can best be used for future campaigns.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Related Articles
The world's leading job site for research and insight
Resources Group
Quant / Qual Social Researcher – Research, Evaluation and Consultancy
£22,000–£35,000 (depending on experience) + Benefits
Spalding Goobey Associates
Senior Research Executive – Quantitative Research – For those looking for something a little differe
£33–37,000 + benefits
Spalding Goobey Associates
Associate Director/Director – Quant – Insight Agency – Life Changing Move to New Zealand
NZ$ 125,000 to 180,000 + Benefits
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research is the leading provider of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include . . .
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments