NEWS10 November 2017
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
SWEDEN – TV measurement company MMS (Mediamätning i Skandinavien) and GfK have extended their digital ad ratings service into Total Video so it can measure the return-on-investment of video advertising cross-platform.
It will cover linear TV, smart TV, PC, smartphone and tablet devices with daily data delivered via MMS’s ad analytics dashboard. The extended service combines TV into this platform, making TV and online comparable.
GfK integrates all the datasets from MMS, which includes panel, profile and census level datasets from multiple vendors, through its audience modeling platform, AAM.
Magnus Anshelm, CEO of MMS, said, “Integrating TV and online video to a Total Video measurements has been a key milestone and adds significant value for the Swedish market. Our next step, with the support of GfK, is to launch the Content Ratings part of our Total Video service. This will enable the Swedish market for cross-platform media planning, and activate the full premium video inventory of our broadcasters and publishers.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Related Articles
The world's leading job site for research and insight
Resources Group
Policy Officer – Hybrid or Full Remote Working – Healthcare / Charity
Up to £43,615 + Benefits
Resources Group
Quant / Qual Social Researcher – Research, Evaluation and Consultancy
£25,000–£35,000 (depending on experience) + Benefits
Blue Yonder Research LTD
Insight Manager
£34– £36,000 per year (dependent on experience)
Featured company
Town/Country: London, Amsterdam, New York
Email: helloUK@opinium.com
Opinium is an award winning strategic insight agency built on the belief that in a world of uncertainty and complexity, success depends on the ability to stay on the pulse . . .
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments