Mishcon de Reya creates insight business

MDRi will be based in Hong Kong with a presence in London and Singapore, and will specialise in collecting and analysing data about markets, industries and consumer behaviour.

The company will particularly focus on private sector clients in Asia in the services, automotive, real estate and luxury retail, tourism and leisure industries.

MDRi’s core offerings will include market research studies and tools, competitive analysis and trend forecasting and predictive analytics.

The business will be led by chief executive officer Simon Tye and will closely collaborate with Mishcon de Reya LLP, other MDR Group companies as well as the Mishcon Academy, the firm’s in-house learning and development department.

Kevin Gold, executive chairman at Mishcon de Reya, said: “MDRi presents an exciting opportunity for the MDR group to enhance our offerings and empower our clients through data-driven decision-making and a comprehensive understanding of their markets.

“The expertise and innovative methodologies of Simon and his team align perfectly with our vision of delivering the highest quality strategic advice to drive success and I have been impressed by the calibre of their work so far.”

Tye added: “With our team of experts and our advanced data analytics capabilities, we are confident of delivering strategic advice that drives success in our client base.

“I am also looking forward to collaborating with other areas of the firm. By leveraging our collective strengths and expertise, we can provide a robust suite of services tailored to fit the demands of our clients.”