LinkedIn buys Israeli analytics company

The deal will help expand LinkedIn’s marketing attribution capabilities and provide insights to its customers to help with decision making.

Oribi’s technology will be integrated into LinkedIn’s marketing solutions platform, allowing user to access enhanced campaign attribution and more easily measure website conversations.

Several members of the Oribi team, including founder Iris Shoor, are expected to join LinkedIn and will be based in the new Tel Aviv office.

Tomer Cohen, chief product officer at LinkedIn, said: “As we integrate Oribi’s technology into LinkedIn following the closing of the deal, we will maintain the strong controls our members and customers have over the data they choose to share with us, and will stay true to our existing data privacy commitments as we expand our technology integrations.

“I could not be more excited for what’s ahead – welcoming the Oribi team to LinkedIn to help us further scale the value that we deliver to our members and customers and expanding our global presence with our new office in Israel.”