NEWS27 February 2024
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
NEWS27 February 2024
BELGIUM – Design technology company iVisual is to launch an artificial intelligence (AI) tool for branding and packaging intelligence.
The tool is designed to help automate and optimise the branding and packaging development process.
The company said the tool would combine its products colour science (Color Passport), design semantics and predictive intelligence to anticipate how consumers will perceive a design and make decisions.
The tool will be made available to brands and agencies through the iVisual platform.
Design-to-print company Athena Graphics, headquartered in Roeselare, Belgium, and market research firm One Inch Whale, headquartered in Hasselt, Belgium, are also investing in iVisual.
Julie Dumoulin, chief executive at iVisual, said: “We are incredibly excited about the launch of iVisual technology and its potential to rewrite branding and packaging development standards.
“The involvement of Athena Graphics and One Inch Whale strengthens our ability to support the entire value chain. We will soon start testing our first prototype with a few selected agencies and brands.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Resources Group
Client Development Director – Tech/Data Collection Platform
£60–75,000 plus strong bonus
Resources Group
Research Executive – Custom Research and Consulting (Healthcare Tech)
£27,000–£35,000 + Bens
Spalding Goobey Associates
Senior Consultant – Public and Corporate Affairs – Research/Strategy Consultancy
£40 – 44,000 + Bens
Featured company
Town/Country: Aylesbury
Email: enquiries@2-europe.com
2Europe is an award-winning (Quirk's, RAR Awards), full-service market research agency which specialises in international B2B market research. We are recognised as one of the top market research agencies in the UK . . .
Town/Country: London, Amsterdam, New York
Email: helloUK@opinium.com
Opinium is an award winning strategic insight agency built on the belief that in a world of uncertainty and complexity, success depends on the ability to stay on the pulse . . .
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments