NEWS16 October 2012
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
US— Ipsos Understanding UnLtd, the firm’s qualitative arm, has created Fusiona, a new practice focused on the US Hispanic sector.
Fusiona will launch at the end of the month via a live webinar where the firm will provide more details about the new venture.
Ipsos says the Fusiona team have “intimate knowledge” of the both the general and Hispanic markets and will therefore focus on identifying synergies between the two.
Kelly Tackett (pictured), vice president at Ipsos Understanding UnLtd, said: “Hispanic research can no longer exist in a silo. Instead, a deep understanding of this important segment is an essential component in the overall marketing plan.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Spalding Goobey Associates
Associate Director – Strategy & Insight – Corporate & Public Communications Consultancy
£55 – 80,000 + bens
Resources Group
Qualitative Research Manager– London / Hybrid working
Up to £40,000 + Benefits
Resources Group
Research Manager (Mixed methods) – Corporate & Third Sector Clients – Strategic Consultancy
£40– £44,000 + industry leading benefits
Featured company
Town/Country: London, Berlin
Email: info@kudosresearch.com
Kudos Research is the leading provider of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include . . .
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments