NEWS12 May 2017
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
NEWS12 May 2017
Asia Pacific Europe Latin America Middle East and Africa Mobile News North America Telecoms UK
UK – Apple has continued to make year-on-year share gains in most markets except urban China according to the latest smartphone OS data from Kantar Worldpanel ComTech.
In China, Android continued to make year-on-year gains with 87% of smartphone sales (iOS dropped to 12.4%).
But in the UK Apple’s iOS share of the market increased 5.6 percentage points to 40.4% of smartphone sales and in the US it increased 5.6 percentage points to 38.9%.
Lauren Guenveur, consumer insight director for Kantar Worldpanel ComTech, said: “The first quarter of 2017 produced the lowest iOS share in China since the second quarter of 2014 with 12.4% of smartphone sales.
“For iOS, this represents an 8.6 percentage point drop from the first quarter of 2016. At the same time, iPhone 7 remained the best-selling device in urban China with 3.8% of a market that has become increasingly fragmented.”
Huawei continued to dominate in urban China at 36% and Oppo – which took the Chinese market by storm in 2016 – has become the second largest Android brand with 13% of sales. Samsung fell to sixth place behind local Chinese vendors Xiaomi, Meizu and Vivo, at just 5% of sales
Guenveur added: “While Chinese vendors are enjoying growth in places like EU5, Latin America and India, the same cannot be said in the US, which remains dominated by Apple ( 39%), Samsung ( 30%), and LG ( 12%)."
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Resources Group
Associate Research Director – Top FMCG Clients – Innovative Insight Consultancy
£40,000–£55,000 + great benefits
Resources Group
Quant / Qual Social Researcher – Research, Evaluation and Consultancy
£25,000–£35,000 (depending on experience) + Benefits
Resources Group
Senior Quant Research Associate – Hybrid or Full Remote Working – Health / Social
Up to circa £46,500 + Benefits
Featured company
Town/Country: London, Amsterdam, New York
Email: helloUK@opinium.com
Opinium is an award winning strategic insight agency built on the belief that in a world of uncertainty and complexity, success depends on the ability to stay on the pulse . . .
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments