NEWS15 May 2013
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
NEWS15 May 2013
US — Technology company IMRSV has released face detection software which aims to allow any webcam to be used to gather real world data.
The company said that the Cara Face Detection software had been designed to measure retail, advertising and other real world environments that have typically required ‘analogue’ research studies using pen, paper and clipboard.
Cara provides anonymous audience data such as gender, age, attention time, and glances in real world spaces and detects up to 25 people simultaneously up to 25 feet away using a basic web camera for real-time information gathering.
The software is intially being released for Windows and Linux, requiring only a PC, Internet connection and a standard webcam, while IMRSV is currently working to bring real-time face detection to tablet and mobile devices on both Android and iOS later this year.
“The offline world is the largest untapped resources of information. Businesses are familiar with the power of online data, but in the physical world where 90% of commerce takes place there are mostly antiquated tools,” said Jason Sosa, founder and CEO of IMRSV.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
The Survey Initiative
Research Analyst
£32,000
Blue Yonder Research LTD
Insight Manager
£34– £36,000 per year (dependent on experience)
Spalding Goobey Associates
Senior Research Executive – Quantitative – Consumer, Product and Shopper Experts
Up to £40,000 + benefits
Featured company
Town/Country: Aylesbury
Email: enquiries@2-europe.com
2Europe is an award-winning (Quirk's, RAR Awards), full-service market research agency which specialises in international B2B market research. We are recognised as one of the top market research agencies in the UK . . .
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments