NEWS4 February 2013
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UK — Insight revenues declined as expected at Creston in the final three months of 2012, but the division showed a small increase in headline profits before interest and tax.
Actual figures won’t be published for several months, however the marketing services group said its ICM business continued to make progress after a poor start to 2012, which led to a broader divisional restructure.
Creston’s other insight agencies, including Marketing Sciences and FieldWork UK, had a “strong” fiscal third quarter, with both revenue and headline pre-tax profits showing growth.
Pictured is Creston chief executive Don Elgie.
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