NEWS15 August 2017
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
UK – Consumer confidence in the government has declined significantly following the 2017 General Election, according to new research from the7stars.
The quarterly report from the media agency’s QT consumer tracking survey revealed that confidence in the government fell to 19% in August, a significant decrease from the 32% observed prior to the General Election in May.
Confidence in the UK’s political system as a whole suffered a similar decline, falling from 26% to 15%.
The drop is even more pronounced among 18-24 year-olds, whose confidence in the government reportedly fell from 18% to 7%.
The survey also revealed evidence of young voters’ ongoing concern about Brexit: the percentage of people reporting worries about the UK’s departure from the EU was at 55% in August, up by 7% since February. In comparison, 29% of over 45s said they were concerned.
“This latest survey reflects the upheaval of a difficult last quarter as the hopeful air with which Brits anticipated the General Election has dissolved, confidence in the government has plummeted, and the realities of Brexit start to emerge," said Frances Revel, the7stars.
"More than ever it is clear that we are living in complex times for advertisers, where a simplistic or overly rigid view of consumer confidence, attitudes and beliefs will not serve brands well.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
The Telegraph
Commercial Research Manager
TBC
Resources Group
Research / Account Director – Communication, Brand & Reputation Insights
£50,000–£65,000 + good benefits
Spalding Goobey Associates
Data Processor (Quantum), Freelancer
Competitive Day Rate
Featured company
Town/Country: London, Netherlands
Email: info@leftfield.co.uk
Leftfield is an international field agency operating globally from our offices in London and Amsterdam. We handle all our clients’ logistical needs from advising on compliance and regulations to developing . . .
Town/Country: London
Email: kmccoll@everfi.com and rsmith@everfi.com
We specialise in conducting research with teachers, parents, children and young people. Our insights help brands and organisations to understand the needs, interests and behaviours of these audiences. Our impact . . .
Town/Country: London, Amsterdam, New York
Email: helloUK@opinium.com
Opinium is an award winning strategic insight agency built on the belief that in a world of uncertainty and complexity, success depends on the ability to stay on the pulse . . .
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments