Catalyx hires head of client strategy

Goupil (pictured) joined Catalyx from Imperial Brands, where he was consumer and market insights director for almost two years.

Other prior roles have included leadership positions at Virgin Money, SABMiller, PepsiCo and Danone.

Guy White, founder and chief executive at Catalyx, said: “We are delighted to welcome Yvan Goupil to Catalyx. His wealth of experience and strategic prowess are invaluable assets that will undoubtedly elevate our capabilities in delivering impactful solutions.

“Yvan’s arrival marks a significant moment for our team, and we are eager to embark on this journey together, pushing the boundaries of innovation and creating lasting value for our clients.”