NEWS30 September 2013
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
GERMANY — Webb analytics and online intelligence company AT Internet has teamed-up with nugg.ad in a worldwide partnership to leverage its experience in audience analytics.
Nugg.ad will provide AT Internet with predictive behavioural targeting technology in real time on socio-demographics, product interests and consumer behaviour, which will be fed into AT Internet’s Online Intelligence Solutions, which provides decision-making data to clients.
The partnership has already won its first client with ENED, the Greek Online Publishers Association, with members such as 24 Media, Pegasus and DOL.
Nugg.ad CEO Stephan Noller said: “For future common clients and AT Internet’s current clients this partnership has profound potential. Previously there has not been such extensive visibility of market research data which this international symbiosis now offers. Along with web analytics data these insights are a huge benefit for marketers.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Resources Group
Account Executive – Online Insights Platform
£27–35,000 plus strong bonus
Resources Group
Research Executive – Research Consultancy – Corporate Comms and Strategy
£27,000–£32,000 + Benefits
Resources Group
Senior Research Manager – Government & Social clients
£40–50,000 + great benefits
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments