NEWS16 December 2022
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
US – Consumer purchasing data platform Affinity Solutions has appointed Damian Garbaccio as its first chief business and marketing officer.
Garbaccio (pictured) was previously executive in residence at Verisk Financial and executive vice-president at Nielsen.
In his new role, Garbaccio will lead plans to increase adoption of and innovation around the company’s consumer purchase data for use in media planning, buying and optimisation.
Mike Shehan, former chief executive and co-founder at SpotX and current managing partner of Roster Capital, has also been named to Affinity Solution’s advisory board.
Affinity Solutions is a consumer purchase data platform that provides purchase insights and media measurement through real-time consumer purchase data.
Jonathan Silver, chief executive at Affinity Solutions, said: “We are thrilled to announce the appointment of Damian as our chief business and marketing officer and Mike to our board of advisors.
“Their collective achievements and experience in the martech industry allows Affinity to help all media and advertising stakeholders achieve better outcomes.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
Related Articles
The world's leading job site for research and insight
Resources Group
Research Manager – Public Policy / Social Research
£37,000–£41,000
Spalding Goobey Associates
Associate Director – Quantitative Tracking Research – Strategic Insights Consultancy
£50 – 65,000 + Bens
Spalding Goobey Associates
Associate Director – Strategy & Insight – Corporate & Public Communications Consultancy
£55 – 80,000 + bens
Featured company
Town/Country: London, Amsterdam, New York
Email: helloUK@opinium.com
Opinium is an award winning strategic insight agency built on the belief that in a world of uncertainty and complexity, success depends on the ability to stay on the pulse . . .
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments