Andrew Wiseman FREELANCE
Stories by this contributor.
DATA SPECIAL— Andrew Wiseman, director of ICM Research, on how a bit of careful thought can help companies extract value from the deluge of data.
Research is recession-proof, right? Not this time round, says Andrew Wiseman, CEO of Quaestor. The squeeze on marketing budgets is putting pressure on research spend and bringing agencies face-to-face with procurement departments like never before. But can insight be treated in the same way as manufactured widgets?