Andrew Wiseman FREELANCE
Stories by this contributor.
Brands need to be ready for the ticking toxic time-bomb that is Generation X because they will refuse to follow the stereotypes of 55+ behaviour says Andrew Wiseman.
Andrew Wiseman questions whether consumers are really fooled by brands on social media.
Andrew Wiseman, managing director of ICM, ponders the relative merits of real time research.
DATA SPECIAL— Andrew Wiseman, director of ICM Research, on how a bit of careful thought can help companies extract value from the deluge of data.
Research is recession-proof, right? Not this time round, says Andrew Wiseman, CEO of Quaestor. The squeeze on marketing budgets is putting pressure on research spend and bringing agencies face-to-face with procurement departments like never before. But can insight be treated in the same way as manufactured widgets?