Research
Alistair Leathwood FREELANCE
Stories by this contributor.
-
Depth – not breadth – is now the watchword
10-Jun-2009
Those agencies that will survive, and even thrive in the recession need to demonstrate the unique value they can add to their clients, says Alistair Leathwood, managing director of FreshMinds Research. Not only must work be insightful – it must also be actionable.