Who’s up, who’s down, who’s in and who’s out in our monthly ranking of the most influential market research voices on Twitter, including new corporate rankings.
As a rule, our monthly ranking of influential insight professionals on Twitter excludes corporate accounts. It’s not that we don’t think Twitter is a great tool for companies to promote themselves and engage with their customers and stakeholders. But our aim with this feature was to help researchers connect with other interesting individuals working in the same or related fields.
However, following several requests from readers, we have put together the following list of the ten most influential corporate accounts. Analytics technology firms dominate the list, which is unsurprising given the amount of activity going on in the space – with new launches, acquisitions and million-dollar investment deals a weekly occurrence.
Below that you’ll find our regular ranking of influential individual accounts. Our thanks, as always, to our data analysis partner Dollywagon (www.dollywagon.com).
Most influential corporate accounts on Twitter
|1.||@googleanalytics||Google Analytics||Follow us for the latest news, tips and trends from the Google Analytics team and friends. Burning analytics questions? Start here: http://goo.gl/gMi4Z||Follow|
|2.||@KISSmetrics||KISSmetrics.com||Official KISSmetrics Twitter account. Our online software helps online businesses turn analytics into insights that guide decision-making and growth.||Follow|
|3.||@ESRC||ESRC||The Economic and Social Research Council (ESRC) is the UK’s main organisation for funding research and training in economic and social sciences.||Follow|
|4.||@Teradata||Teradata||The world leader in data warehousing.||Follow|
|5.||@businessobjects||SAP BusinessObjects||Official analytics solutions from SAP® account for news, updates, and conversation. Know your business, decide with confidence, and act boldly with analytics.||Follow|
|6.||@Curalate||Curalate||The most comprehensive monitoring & analytics tool for #Pinterest. Partnering with the world’s largest brands, like @Real_Simple, @Bergdorfs, & @Benjamin_Moore.||Follow|
|7.||@Forrester||Forrester Research||Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.||Follow|
|8.||@The_ARF||The ARF||News and opinion on the advertising industry from The Advertising Research Foundation. @shelila is usually behind the curtain.||Follow|
|9.||@SASanalytics||SASanalytics||News, info & best practices on forecasting, data mining, text analytics & optimisation software. Official Twitter feed for SAS Analytics by @kristinevick||Follow|
|10.||@CardinalPath||Cardinal Path||Cardinal Path offers web analytics services, User Experience and conversion testing and Search Marketing, Design and Development, and Social strategies.||Follow|
Most influential insight professionals on Twitter
|1.||@avinash||Avinash Kaushik||Author, Web Analytics 2.0 & Web Analytics: An Hour A Day | Digital Marketing Evangelist, Google | Co-Founder, Market Motive||Follow|
|2.||@lovestats||Annie Pettit||Social Media Market Research | Surveys | Data Quality | Don’t touch my dessert | Author of The Listen Lady | CRO at @Conversition http://amzn.to/MOgHcx||Follow|
|3.||@justincutroni||Justin Cutroni||Analytics Advocate at Google, Author, Blogger, Hiker, Skier, Cook.||Follow|
|4.||@thomcraver||Thom Craver||Marketing guy in a geek’s body. SEO and Web Analytics expert. Tweet about Web stuff, weird news and gadgets. Opinions are solely my own.||Follow|
|5.||@danielwaisberg||Daniel Waisberg||Founder of http://online-behavior.com, Principal of http://ConversionJourney.com, eMetrics Summit Advisory Council member, author at Search Engine Land||Follow|
|6.||@kdnuggets||Gregory Piatetsky||KDnuggets Editor, data mining / analytics expert, KDD & SIGKDD co-founder, jogger, part-time philosopher, dad||Follow|
|7.||@lennyism||Leonard Murphy||MR innovation junkie, blogger, pundit, speaker, consultant, C-suite executive, dad to 4 and proud uber-geek.||Follow|
|8.||@Wilbert||Wilbert Pot||Insights, strategy & optimisation @onlinedialogue | Research | Communication | Behaviour | Media | Persuasion | Conversion | Marketing | Analytics | Trends||Follow|
|9.||@raypoynter||Ray Poynter||Market Researcher, thought leadership consultant, and 2.0 fan, author of The Handbook of Online and Social Media Research||Follow|
|10.||@BrianClifton||Brian Clifton||Author of the book Advanced Web Metrics with Google Analytics, ex Head of Web Analytics for Google Europe and happy father of Alex||Follow|
|11.||@shawnrog||Shawn Rogers||VP of Research - Business Intelligence at EMA, Serial Media/Internet Entrepreneur. Social media/networking expert, habitual early adopter.||Follow|
|12.||@triciawang||Tricia Wang||I study how technology makes us human. Ethnographer/Sociologist/Researcher/Consultant [China & Mexico] I contribute to @ethnomatters||Follow|
|13.||@dirkgently||Jason Anderson||Client-side market research director, gamer, analyst, author, inquisitor and generally nice guy…||Follow|
|14.||@bevelson||Boris Evelson||Business Intelligence industry analyst at Forrester Research||Follow|
|15.||@researchrocks||Kathryn Korostoff||Passionate about making market research useful, fascinated by technology, founder of Research Rockstar||Follow|
|16.||@timoelliott||Timo Elliott||Passionate about analytics, business intelligence, performance management, and social enterprise. Employed by SAP, but all my own thoughts here.||Follow|
|17.||@jhenning||Jeffrey Henning||Entrepreneur & blogger. Chief marketing officer of Affinnova. Enterprise Feedback Management pioneer. Market researcher. Proud father of 5.||Follow|
|18.||@northresearch||Neal Cole||Research & Online Conversion - Blogger http://nealcole.tumblr.com/ :Behavioural Economics/#MRX /#CRO/Marketing/dad to 2 lovely daughters.||Follow|
|19.||@rwang0||R Ray Wang||Constellation Research Analyst. Provocateur, keynote speaker, disruptive technologist, author, biz strategist, contract negotiator. Startup CEO. Club DJ.||Follow|
|20.||@adricrocha||Adriana Rocha||Entrepreneur, Marketing Technologist, Co-founder & CEO of eCGlobalSolutions,Interested in Knowledge Management, Social Media and Consumer Insights.||Follow|
About the analysis
Our partners at Dollywagon use keyword analysis to identify a community of people interested in market research-related topics. They then look at which Twitter handles are cited and discussed (i.e. those mentioned in the tweets of other users) within the community. Dollywagon then derives a network from this interaction and engagement data and computes the significance of each Twitter handle within the network. The handles that score highest for general influence are the people most discussed or most successful at getting other MR community members to engage with their content.
After that, we strip out certain accounts - including our own, @researchlive, and other publications like us, and corporate accounts - to produce the ranking above. We’ll be re-running the numbers once a month to help you keep up to date with the most interesting researchers to follow on Twitter.