BT's Nicola Millard on social media, trendwatching and customer service
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Nicola Millard, customer experience futurologist at BT Global Services, made quite a splash at the 5th Annual Online Research Conference.
Her high-energy presentation lifts the veil on some of the work afoot at the technology giant surrounding social media and the Networking Experts project.
Millard was brought into the firm in a bid to “shake up” the firm’s “traditional” approach to customer relationship management.
She speaks with limitless passion about the projects close to her heart and this video, clocking in at nearly half an hour, is well a worth a look for those of you who want a glimpse of the future.
