DVJ Insights hires shopper lead

Sanger joins DVJ Insights with a remit to steer the company’s approach to shopper understanding and expand its domain expertise.

Sanger has worked in insights and innovation for 25 years at companies including Behaviorally, Nielsen and GfK, with a focus on using AI and behavioural science within shopper research.

The appointment follows a period of growth for the agency, in terms of market presence and internal capabilities.

Marieke van Echtelt, managing director at DVJ Insights, said: "Our growth trajectory demands an evolution in how we manage knowledge and develop our teams. Adrian’s arrival is a key part of this process, ensuring that we continue to deliver high-quality, impactful research."