Opinion30 April 2024

Brands must bridge the solidarity gap to maintain growth

How can brands maintain sustainable growth in a challenging environment?

News30 April 2024

British Social Attitudes survey records historic low in support for monarchy

Support for the British monarchy has declined to its lowest level since 1983, according to data from the British Social Attitudes ( BSA) survey by the National Centre for Social Research ( NatCen).

News30 April 2024

New marketing effectiveness head at Kantar

Kantar has appointed Simon Atherley as head of its marketing effectiveness practice, to lead the division alongside Dom Boyd, managing director of Kantar Insights UK.

News30 April 2024

DVJ Insights hires shopper lead

Marketing research agency DVJ Insights has appointed Adrian Sanger as head of shopper domain.

News30 April 2024

Kin + Carta sells to Valtech

Katie McQuater

Global experience innovation company Valtech has acquired digital transformation consultancy Kin + Carta in a deal valued at £239m.

News29 April 2024

Foresight key for understanding trends, panel hears

Liam Kay-McClean

Foresight systems “give you the right building blocks to build the future” and should be embraced by brands, according to a panel at a virtual conference.

News29 April 2024

Former Kantar chief scientist Mitch Eggers joins Daivid

Creative effectiveness platform Daivid has appointed Mitch Eggers, formerly chief scientist at Kantar.

News29 April 2024

Cynozure hires senior solutions architect

Data, analytics and AI company Cynozure has appointed Jane Usoskina as senior solutions architect.

News29 April 2024

Manchester University partners with KultraLab

The University of Manchester has signed a memorandum of understanding ( MoU) with behavioural science and technology organisation KultraLab.

News29 April 2024

Census Bureau appoints advisory committee chairs

The US Census Bureau has appointed Arturo Vargas as chair and Nancy Bates as vice-chair of its newly formed advisory committee for the 2030 census.

News26 April 2024

Behaviorally expands Chicago office with two new hires

Shopper research business Behaviorally has appointed Morgan McClure as vice-president, business development and Quinn Russell as business development manager in its Chicago office.

News26 April 2024

Public sector data access service launched in Scotland

Public sector data body Research Data Scotland ( RDS) has created a new digital service to help academics and data users access secure data.

News26 April 2024

Reforms needed at The Alan Turing Institute, finds review

Liam Kay-McClean

The Alan Turing Institute should implement reforms to retain its current funding levels and to build on its role as a national institute for data science and AI, a panel commissioned by the EPSRC has concluded.

News26 April 2024

Senior changes at Kantar TGI and insight

Kantar has changed its senior leadership for its TGI and insight businesses, with Rachel Macey promoted to managing director, TGI and insight, UK and Ireland.

Opinion25 April 2024

The crucial role of data quality in market research

Melanie Courtright

Data quality has risen up the market research industry agenda in recent years. What is the importance of data quality to insight?

News25 April 2024

Ad spend rose 6.1% in 2023

There was a 6.1% increase in investment in the UK advertising market in 2023, rising to a total £36.6bn, according to the latest AA and Warc expenditure report.

News25 April 2024

Strat7 Jigsaw names Sarah McKee as MD

Liam Kay-McClean

Global strategic insight agency Strat7 Jigsaw has promoted Sarah McKee to managing director.

News25 April 2024

Streetbees adds video and photos to AI analysis tool

Audience insight company Streetbees has integrated photo and video capture capabilities into its artificial intelligence tool SBX.

News25 April 2024

Firefish hires US director

Strategic insight consultancy Firefish has appointed Ajibola Bolarinwa as director in its US business.

News24 April 2024

PSB Insights appoints chief client officer

Global market research consultancy PSB Insights has named Christopher Frank as chief client officer.

News24 April 2024

Basis creates AI tech team

International insight consultancy Basis Research Group has formed an artificial intelligence ( AI) focused tech development team based in Arizona, US, as part of its Ideas AI consultancy.

News24 April 2024

Deutsche Telekom and Equativ work together on TV adverts

Telecommunications giant Deutsche Telekom has partnered with advertising technology business Equativ on targetable TV advertising through programmatic marketing in Germany.

News24 April 2024

The Nursery names head of social research

Brand and communications research agency The Nursery has appointed Rob Hartley as head of social research as part of the company’s expansion of its social research work.

Feature24 April 2024

Meeting the data quality challenge

Katie McQuater

Since the launch of the Global Data Quality initiative in April 2023, MRS has been leading a programme of activities addressing the impact of fraud and technology on data quality and integrity. One year on, Research Live speaks to Debrah Harding to review some of the work to emerge, including new guidance on data quality.

News24 April 2024

Jim Whaley joins AMSR board of trustees

The Archive of Market and Social Research ( AMSR) has appointed Jim Whaley, CEO at market insights company OvationMR, as a trustee, effective from 1st May.

News23 April 2024

Percayso and TransUnion partner on consumer data

Insurance intelligence business Percayso Inform and information and insights company TransUnion have partnered to distribute credit data.

News23 April 2024

Kantar hires CCO for Profiles

Kantar has appointed James Lavell to the newly created role of chief commercial officer for its Profiles division, tasked with growing the client base and expanding into new sectors.

News23 April 2024

Ardent Market Research hires director

Fieldwork company Ardent Market Research has appointed Kate Grady as director, to head up healthcare and international fieldwork.

Feature23 April 2024

Q&A with new MRS chair James Endersby: 'We need to boost the perceived value of insights'

Liam Kay-McClean

Having taken up the role of chair of the Market Research Society ( MRS) this month, James Endersby talks to Liam Kay-McClean about his plans for the next two years.

News23 April 2024

Bounce Insights expands to UK

Irish consumer research technology business Bounce Insights has opened its first international office in London and hired Katie O’Connor as research and partnerships director to support its expansion.

News23 April 2024

Ipsos Iris adds YouTube data in the UK

Ipsos, Google and online measurement body UKOM have partnered to integrate YouTube data in the UK into the Ipsos Iris platform.

News22 April 2024

Adverts should better reflect sustainable choices, study finds

UK consumers believe adverts they see could better reflect environmentally sustainable lifestyle choices, according to research from advertising technology business Criteo.

News22 April 2024

SightX adds research to customer success head's role

Research technology company SightX has expanded Cameron Rau’s role to make him head of customer success and research services.

News22 April 2024

IPG Mediabrands and Zefr work together on brand safety

IPG Mediabrands, media and marketing tools division of Interpublic Group, and brand safety and suitability technology firm Zefr have partnered to tackle misinformation and improve brand safety for online campaigns.

News22 April 2024

Simpson Carpenter hires two and launches sports practice

Market research company Simpson Carpenter has appointed Alexander Holmes as senior research director and Martyn Turze as research director.

News22 April 2024

Brainstork hires fractional exec Leet for UK market entry

Experience research software platform Brainstork has expanded to the UK, appointing Ben Leet as UK partnership lead on a fractional basis.

Feature22 April 2024

Mastering the wave: How to future-proof the insight sector

Katie Jacobs

The influence of AI is rising. Katie Jacobs reports on how research practitioners can avoid the drift and become masters of the new insights paradigm.

News19 April 2024

Good-Loop launches sustainable advertising course

Media company Good-Loop has created a free course to teach advertising agencies about technologies to mitigate the environmental impact of their campaigns.

News19 April 2024

Leger expands US team

Canadian market research and analytics firm Leger has appointed four new members of its US team in areas such as sales and research.

News19 April 2024

Disrupt Insight makes senior hire

Research agency Disrupt Insight has appointed Antonio Margaritelli as research director.

News19 April 2024

Behaviorally and Alibaba partner on packaging analysis

Shopper research business Behaviorally has partnered with Chinese technology giant Alibaba to make Behaviorally’s packaging analysis tool PackFlash available on Alibaba’s Tmall Innovation Center ( TMIC) platform.

Opinion19 April 2024

Impact magazine editor's leader: Point of difference

In her editorial for the April 2024 issue of Impact, Katie McQuater reflects on the research sector's curiosity and critical thinking, and muses on the similarities between magazines and insights.

News18 April 2024

Kantar named as TikTok brand lift partner

Kantar has partnered with social media platform TikTok for brand lift measurement.

News18 April 2024

SurveyMonkey names global head of marketing

Survey software business SurveyMonkey has promoted Priya Gill to global head of marketing.

News18 April 2024

Market research budgets rose in Q1, finds IPA Bellwether

Liam Kay-McClean

Market research budgets rose for the first time since the end of 2021 in the first quarter of 2024, according to the latest Bellwether report from the Institute of Practitioners in Advertising ( IPA).

News18 April 2024

Qualtrics hires ex-Microsoft CVP to lead AI work

Experience management firm Qualtrics has appointed Gurdeep Singh Pall as its first president of artificial intelligence ( AI) strategy.

News18 April 2024

Rory Sutherland joins advisory board of Daivid

Creative effectiveness platform Daivid has appointed Ogilvy UK vice-chairman and Impact columnist Rory Sutherland as a strategic adviser.

News18 April 2024

Oppies open for entries with two new awards

The MRS Operations Awards, known as ‘the Oppies’, has opened for entries, with two new categories for 2024 – Operations Future Leader and RAS Independent Recruiter of the Year.

Opinion17 April 2024

Are CMOs still pushing the sustainability agenda? 

With most marketers agreeing that sustainability is an important market driver, there is still more work to be done to weave research into brand communications.

News17 April 2024

March sees fall in consumer confidence

Consumer confidence fell for the first time in seven months in March, according to data from YouGov and the Centre for Economics and Business Research ( Cebr).

News17 April 2024

MRS opens nominations for 2024 Research Heroes

The Market Research Society ( MRS) has launched a call for nominations for this year's Research Heroes programme.

News17 April 2024

TestSet launches in Europe

Insights data firm TestSet has opened in Europe following financial investment from US-based data creation holding company Ackwest Group.

News17 April 2024

Boxclever creates senior brand marketing role

Leeds-based research agency Boxclever has promoted Tilly Lewis to senior brand and marketing manager.

News17 April 2024

Two key appointments in Toluna executive team

Panel company Toluna has appointed Lucia Moir as chief operations officer and promoted Priyanka Sarkar to chief research officer.

News16 April 2024

NBCUniversal creates personalised TV experience

Broadcast media company NBCUniversal has launched personalised broadcast experiences through next generation television over-the-air channels in four markets.

News16 April 2024

Stravito develops AI assistant

Software-as-a-service company Stravito has launched a generative AI-based conversational search engine for its enterprise insight management platform.

News16 April 2024

MEL Research hires evaluation research manager

Market research company MEL Research has appointed Evan Rolfe as evaluation research manager.

News16 April 2024

Intra Research hires new CEO

Online panel company Intra Research has appointed Helle Raun Oddershede as its new chief executive, with previous CEO Marina Moshenska remaining with the company as chief operating officer.

News16 April 2024

Strat7 Researchbods launches AI chatbot

Insight company Strat7 Researchbods has released an artificial intelligence survey chatbot to help users gain insights on open-ended questions.

News15 April 2024

Fantix agrees two first-party data partnerships

Machine learning infrastructure and AI training models organisation Fantix has partnered with targeted advertising firm Sports Innovation Lab and publishing technology business The Newco on access to first-party data.

News15 April 2024

MPs call on government to publish more evidence used in policy decisions

The government should be more proactive in publishing evidence used in decision-making, particularly in relation to policy areas prone to misinformation, according to a report from the culture, media and sport committee.

News15 April 2024

New hires at Context+

Marketing research and strategy company Context+ has made three new hires, including Rhiannon Price as partner.

Feature15 April 2024

Q&A: How a job share turned into a business for Wren Insight

Katie McQuater

Research Live sits down with Wren Insight founders Jude Terry and Hannah Beech to discuss job sharing and whether the sector could benefit from more flexibility.

News15 April 2024

Opinium names head of brand and product research

Insight agency Opinium has promoted Wez Eathorne to the newly created role of global head of brand, comms and product research.

News15 April 2024

Sago launches Sago Health

Market research company Sago has launched a healthcare research brand called Sago Health.

Opinion12 April 2024

How research companies should respond to the AI revolution

Generative AI is the hottest new development on the market. How can research companies deploy the technology?

News12 April 2024

The Design Museum gains independent research organisation status

The Design Museum in London has become the first independent museum to receive independent research organisation ( IRO) status due to its role in leading and supporting research.

News12 April 2024

Worldcom OOH names MD for US and Canada and opens NYC office

Out of home advertising Worldcom OOH has appointed Jonathan Mark as managing director for the US and Canada and opened a business centre in New York.

News12 April 2024

Boards need to address barriers to climate change action

The biggest barriers for board directors to take action on climate change are a lack of prioritisation, knowledge gaps and a lack of financial incentive, according to Kantar and the Climate Governance Initiative.

News12 April 2024

IAS expands TikTok brand safety features

Media measurement and optimisation platform Integral Ad Science ( IAS) has expanded its brand safety and suitability measurement on social media app TikTok to include new features.

News12 April 2024

Dovetail launches product discovery tool

Customer insights company Dovetail has created a large language model ( LLM) and machine learning ( ML) product discovery tool.

News11 April 2024

ICO joins global data privacy programme

The Information Commissioner’s Office ( ICO) has signed an international multilateral agreement to work with other countries in cross-border data protection and privacy enforcement.

News11 April 2024

Unlimited sold to Accenture

Katie McQuater

Accenture has acquired London-headquartered marketing group Unlimited, the holding company of research agency Walnut, bringing Unlimited into its creative business Accenture Song.

News11 April 2024

Several promoted at Behaviorally

Shopper research consultancy Behaviorally has made several promotions in various locations globally.

News11 April 2024

US data privacy legislation drafted

Two American lawmakers have drafted a proposal for comprehensive data privacy legislation.

News11 April 2024

Truth makes senior promotions

Strategic insights consultancy Truth has made a raft of promotions, with several staff joining the company’s senior team.

News10 April 2024

Firefish CEO and innovation director launch AI qual firm

Liam Kay-McClean

Senior Firefish staff Jem Fawcus and Richard Owen have launched a separate company, QualifyAI, to help automate qualitative research.

News10 April 2024

Norstat to change ownership

Liam Kay-McClean

Data collection company Norstat is to be sold by Triton to investment firm Nalka Invest for an undisclosed amount.

News10 April 2024

PSB Insights appoints marketing lead

WPP-owned market research consultancy PSB Insights has appointed Colleen McCauley as senior VP of marketing.

News10 April 2024

Comscore gains US JIC accreditation

Media evaluation firm Comscore has been granted national currency certification as a transactable cross-platform tool by the US Joint Industry Committee.

News10 April 2024

Haleon hires head of insights and analytics

Katie McQuater

Consumer health company Haleon has appointed Geoff Painter to the newly created role of global head of consumer business insights and analytics, effective from 22nd April.

Opinion10 April 2024

Whatever happened to ED&I?

Equality, diversity and inclusion will not simply take care of itself, and change requires collective responsibility from the sector. 

News10 April 2024

Gravity Research hires former Morning Consult VP

Reputation insight business Gravity Research has appointed Joanna Piacenza to the newly-created role of vice-president of thought leadership.

News9 April 2024

Hootsuite agrees Talkwalker acquisition

Liam Kay-McClean

Canadian social media management firm Hootsuite has agreed to acquire artificial intelligence-led social listening and analytics platform Talkwalker for an undisclosed amount.

News9 April 2024

Delineate launches study exploring the ‘now economy’

Wales-based insights agency Delineate has launched a consumer tracker focused on consumer attitudes and expectations around the rise in on-demand services.

News9 April 2024

Dobbies hires former Costa marketing chief

Katie McQuater

Dobbies Garden Centres has appointed Phil Thomas as chief marketing officer, with a remit to bring an increased focus on customer insight and data analytics.

News9 April 2024

Former Quadrangle insight director joins Strat7 Incite

Strategic research and planning consultancy Strat7 Incite has hired Alex Banks as senior principal.

News9 April 2024

Adelaide hires chief business officer

Attention-based media quality measurement company Adelaide has appointed Harmon Lyons as chief business officer.

Advertisement feature9 April 2024

The True Role of Insight Teams in Customer-Led Transformation

The role of an insight team is shifting. Historically, those who worked in market research were there to question customers and consumers on their experiences, take the data to businesses and that was that. Then, it evolved to sorting through the data, analysing it to generate key insights, organise a debrief in which they would present a report to stakeholders, and that was that.

Opinion8 April 2024

How brands can support consumers in the cost-of-living crisis

The cost-of-living crisis is having a profound impact on people's mental health. How are squeezed living standards affecting consumers?

News8 April 2024

Ofcom to combine BBC and public service media trackers

Media regulator Ofcom is proposing to merge its BBC Performance and Public Service Media tracking surveys into a single tracker.

News8 April 2024

Field Notes partners with CoLoop

Self-ethnography platform Field Notes and AI-based qualitative analysis business CoLoop have partnered to integrate their technologies.

News8 April 2024

New staff responsibilities at Ipsos UU India

Ipsos has made a number of role changes at Ipsos UU India as part of the organisation’s expansion plans.

News8 April 2024

Bilendi adds quantitative research features to AI tool

Market research technology and services firm Bilendi has expanded its artificial intelligence research tool Bari to cover quantitative research projects.

News8 April 2024

Vypr hires commercial chief for international expansion

Manchester-based product intelligence platform Vypr has appointed Glenn Porter as chief commercial officer as it looks to expand into new markets.

News5 April 2024

Cadent agrees AdTheorent acquisition

Television advertising tool provider Cadent has agreed to acquire machine learning company AdTheorent for a deal worth $3.21 per share.

News5 April 2024

Support needed to increase business-university collaboration

Financial pressures are straining the relationship between universities and businesses and there needs to be more work to expand collaboration between the two sectors, according to the NCUB.

News5 April 2024

Barb hires new finance director

Television audience measurement body Barb has named Sara Cheeseman as finance director, replacing Nigel McLachlan.

News5 April 2024

Sprinklr names CTO

Customer experience management platform Sprinklr has appointed Amitabh Misra as chief technology officer.

News4 April 2024

Veridata Insights makes promotions

Market research and insights solutions company Veridata Insights has promoted Jennifer Miller to vice-president of global qualitative solutions and Paul Mastrianna to senior director of sales.

Feature4 April 2024

How research helped in the battle to save Europe's peatlands

Liam Kay-McClean

Peatlands are crucial in the battle against climate change but are little understood. A session at MRS Annual Conference heard how research helped address the issue. 

News4 April 2024

CBS to use Gray Television’s research services

Broadcast network CBS has partnered with broadcaster Gray Television to use its in-house news research and consulting group, Strategic Insights and Activation ( Strat) team, as a provider of market research.

News4 April 2024

Rapp expands marketing sciences team with senior appointments

Customer engagement agency Rapp has appointed George Cushen and James Heimers to newly created roles within its London-based marketing sciences department.

News4 April 2024

Rainmakers integrated into Strat7 Incite

Liam Kay-McClean

Strategic research and planning consultancy Strat7 Incite has formally integrated Strat7 Rainmakers into its business as of this week, following the acquisition of Rainmakers by Strat7 last year.

News3 April 2024

Rise in consumer insight maturity, finds GRBN study

Katie McQuater

The consumer insight function is more strategically integrated into corporate decision-making than it was in 2015, according to the 2023 GRBN Business Maturity Study.

News3 April 2024

ICO calls for more focus on children's privacy online

Social media and video sharing platforms must improve their data protection practices to ensure children’s safety online, the Information Commissioner’s Office ( ICO) has said.

News3 April 2024

Veritone creates AI chat tool

Artificial intelligence company Veritone has launched a conversational intelligence tool for gathering insights.

News3 April 2024

New hire and promotion at MEL Research

Social research agency MEL Research has appointed Ayesha Lynn-Birkett as senior research executive and promoted Angela Parton within its telephone unit.

News3 April 2024

Virgin Media O2 Business data to be used by ONS

Liam Kay-McClean

The Office for National Statistics has agreed a strategic partnership with Virgin Media O2 Business to provide mobility data.

News2 April 2024

Criteo gains MRC accreditation

Global commerce media firm Criteo has gained its first ever accreditation by the Media Rating Council ( MRC) for its display rendered impression and click advertising metrics.

News2 April 2024

NIQ and McDonald's launch cultural analysis tool

Consumer intelligence company NIQ has partnered with fast food giant McDonald’s on adding cultural resonance metrics to its advertising testing platform.

Opinion2 April 2024

The industry has much to learn from others when it comes to storytelling

Accessing different perspectives is key to fostering curiosity and communicating well.

News2 April 2024

Two senior appointments at Qualtrics

Experience management company Qualtrics has appointed Juan Rodriguez as chief information officer and Assaf Keren as chief security officer.

News2 April 2024

Accenture buys Mindcurv

Accenture has completed the acquisition of digital experience and data analytics company Mindcurv.

News2 April 2024

UK and US partner on AI safety research

Katie McQuater

The UK and US governments have signed a memorandum of understanding to work together to develop tests for advanced artificial intelligence ( AI) models.