Saturday, 26 May 2012

Research
September 2005

  • ‘La vie en France' exposed for marketers

    9-Sep-2005

    Experian rolls out Mosaic consumer classification solution in France

  • 60 Second Soapbox - David Iddiols

    September 2005

    The smoothness of Marvin, the temptation of honey, and the joys of singin' in the rain: David Iddiols, managing director of HPI Research goes under the spotlightBest new product In recent years, flat beds in BA's Club World really addressed a customer desire (although they didn't make enough of this competitive advantage before other airlines had the chance to respond).Person you wished you had met

  • Abbey's Angus Porter appointed global chief executive of Added Value

    9-Sep-2005

    Porter - the ‘second most-admired person' in a recent Marketing Week poll - talks to Research about taking the helm at an agency after twenty years on the clientside

  • Aberdeen puts the Cyber into Management

    28-Sep-2005

    US-based business research provider picks up Canadian consulting firm, CyberManagement Consulting

  • Academic calls for better customer knowledge to boost brands

    2-Sep-2005

    MR agencies told to re-valuate management, collection and distribution of insights

  • ACNielsen arms Indian fieldforce to the tune of $2.5m

    26-Sep-2005

    Company to introduce PDA terminals to India in a bid to speed-up the delivery of retail sales data in the country

  • Advertising federation calls for media measurement overhaul

    5-Sep-2005

    Media measurement needs to account for multi-media behaviour, says World Federation of Advertisers

  • Aegis confirms £1.5bn takeover approach

    21-Sep-2005

    The owner of Synovate has found itself at the centre of a media frenzy after receiving a takeover approach from an unnamed suitor

  • Aegis reports 17.9% revenue rise at Synovate

    6-Sep-2005

    MR agency Synovate sees revenue and operating profits rise, driven by its strength in Asia Pacific, CEO Adrian Chedore tells Research

  • African researchers aim for media data harmony

    13-Sep-2005

    A pan-African committee is hoping to make cross-border comparisons of media research data a reality on the continent. Chairwoman Tendai Mhizha speaks to Research

  • All in the mind

    September 2005

    Analysis: Consumers are increasingly responsive to the potential of drinks. this, argues amelia boothman, represents a golden opportunity for the sectorAconsumer's choice of drink was once based on simple basic needs such as thirst quench, refreshment and taste. However, now consumers have begun to seek out additional lifestyle benefits, too. Subconsciously or consciously they are asking the question, "What else can this drink giving me?"

  • Annik secures capital from Indian BPO pioneer

    7-Sep-2005

    Rahul Sahgal, founder of Indian MR services firm Annik, talks growth plans with Research after taking on new investors

  • ARF survey finds media measurement dissatisfaction

    1-Sep-2005

    Study reveals frustration with “inadequate” measurement of online, print, radio and TV audiences in the US

  • Auto research partnership revs up

    13-Sep-2005

    Automotive research and logistics specialists team-up to offer car clinic services to the MR industry

  • BBC puts marcomms and brand trackers out to tender

    6-Sep-2005

    Agencies given until 28 September to bid for the public service broadcaster's large-scale quant surveys

  • Bolloré ups Aegis stake to 8%

    28-Sep-2005

    Havas chairman builds his stake in Aegis after rival Publicis confirms talks with the UK-based media planning and market research group

  • BPO firm Exevo launches new Indian MR facility

    9-Sep-2005

    Exevo's new Indian market research base to house 100 research professionals by 2006

  • BrainJuicer taps webcams for online voxpops

    29-Sep-2005

    Agency starts collecting webcam footage of respondents – adding ‘an extra qual dimension' to online research, says CEO John Kearon

  • Bringing brands back

    September 2005

    Brands: Recent years have seen major food and drink brands strangled by cost-cutting campaigns. David Thomson knows how to revive themIn spite of the spectacular success of retailer own-label products, the vast majority of consumers are still prepared to pay significant premiums for brands. For some, this willingness is based on habit, heritage, trust or a genuine belief that the branded product will be superior. For others, the motivation comes from ...

  • Cello reveals pre-tax MR profits of £688,000 in first half 2005

    29-Sep-2005

    Interim results show research to be the most profitable part of Cello's marketing services portfolio

  • Chrysalis Radio invests in ‘Insight' for revenue growth

    27-Sep-2005

    UK radio station owner launches new division in a bid to grow audiences and revenue through ‘listener understanding'

  • Ciao makes omnibus debut in UK, France and Germany

    12-Sep-2005

    Panel owner launches new twice-monthly internet omnibus service

  • CMOR commits to ‘shielding' US MR profession

    7-Sep-2005

    New tagline focuses mission for Council for Marketing and Opinion Research

  • COI mulls criminal background checks for kids researchers

    20-Sep-2005

    The UK government's Central Office of Information is discussing proposals for mandatory criminal background checks on those researching children and vulnerable adults

  • Constellation hands five-year retail tracking contract to IRI

    27-Sep-2005

    Retail sales tracking deal will cover all Constellation's US companies – including Icon Estates, Barton Beers and Barton Brands

  • Danczuk argues case for research at Lib Dem conference

    23-Sep-2005

    Vision 21 managing director, Simon Danczuk tells party gathering: Public isn't ‘involved early enough' in policy decisions

  • Datamonitor buys Verdict Research in £4.7m deal

    19-Sep-2005

    Deal to create ‘real presence' for Datamonitor in the retail analysis market, says chief executive Mike Danson

  • Datamonitor sees pre-tax profits rise to £4.3m

    28-Sep-2005

    First half results show sales increasing by 36%, driven by ‘strong organic growth and acquisitions', says CEO Mike Danson

  • Date set for IRI's appeal against ACNielsen antitrust ruling

    29-Sep-2005

    US Second Circuit Court of Appeals sets 18 October as date for oral arguments in Information Resources' appeal

  • Dexterity ramps up outsourcing operations

    16-Sep-2005

    Indian IT services firm launches dedicated ‘knowledge process outsourcing' division for the MR industry

  • Difficult to swallow

    September 2005

    Introduction: Food and drink researchers often find themselves in the firing line. Vivienne Wilson introduces a report which looks at some of the best practice in this tricky sectorThe food and drink sector is a strange, and sometimes difficult area for market researchers. It covers a diverse range of subjects, and is particularly sensitive to public opinion. After all, your average consumer may not have a lot to say about the development of the telecoms ...

  • Don't give me attitude

    September 2005

    Attitudinal modelling has caught the research industry's imagination, but Matthew Bayfield believes there is less to the technique than meets the eyeAttitudinal modelling is without doubt a hot topic for quantitative researchers; it is the hunt for the perfect combination of MR data with large scale consumer databases. But why is this Holy Grail so sort after? And, more importantly, why are we not besieged with fantastic case studies showing us the benefits ...

  • EC turns to research to boost take-up of online public services

    28-Sep-2005

    European Commission officials to probe what makes successful online public services tick with new pilot research study tender

  • ErinMedia opposes Nielsen's antitrust dismissal motion

    14-Sep-2005

    TV ratings challenger asks Florida court to deny requests for antitrust claims against Nielsen Media Research to be dismissed

  • European debut for US media tool

    8-Sep-2005

    Ipsos UK strikes deal with New Age Media Systems to market EzTAB

  • Fat of the land

    September 2005

    Marketers have been caught up in the latest battle for the hearts, minds and bellies of the American consumer. Hy Mariampolski reportsHere in politically correct San Francisco a new TV commercial has provoked loud debate.It begins rather innocently with a 5-year-old eyeing an ice cream cone. As it barely touches his lips, an adult hand reaches into the image and wrenches the dessert away, reducing the little boy to a whimper. The shadowy hand does ...

  • GfK reveals details of UK merger with NOP

    1-Sep-2005

    Merger plans will see the creation of three separate UK business divisions, specialising in custom, healthcare and media research

  • Global MR industry worth $21.5bn in 2004, new figures show

    22-Sep-2005

    MR turnover rose by 7.5% globally in 2004, with Central and South America leading the pack, according to Esomar's latest survey of the global industry

  • GMI shops across three continents to fuel growth

    19-Sep-2005

    Global Market Insite buys Norwegian software firm MI-Pro, US-based NetReflector and Chinese sampling agency Insight following a $13.2m injection of funds in April

  • Gracenote and BMI eye music monitoring possibilities

    2-Sep-2005

    Two acquisitions of audio identification technology have raised the prospect of new competition in the music and ad monitoring markets

  • Guidi joins Bloomerce from rival Euro panel owner Ciao

    15-Sep-2005

    Michel Guidi takes chief operating officer role at Bloomerce, the European arm of US sample supplier Survey Sampling International

  • Harris Interactive ditches ‘HI' brand in Europe

    16-Sep-2005

    HI Europe is renamed Harris Interactive as global chief Greg Novak speaks of ‘a real change in how we look at the UK business'

  • Harris Interactive officially names Novak new CEO

    12-Sep-2005

    Board of directors ‘unanimously' elect Greg Novak as new chief executive ahead of the research agency's fiscal full year results

  • How to avoid a PR disaster

    September 2005

    Marc Brenner's editorialI'm going to try to get through this without naming names; it isn't going to be easy. Over the past couple of years I've noticed a marked rise in the number of research agencies who communicate to the world at large via a public relations firm.This trend, in part, is an inevitable result of growing 'corporatism' in the research industry; much of the recent public announcements made by research chiefs concern mergers, acquisitions ...

  • Incepta MI in proposed group sale to Media Square

    26-Sep-2005

    Incepta Marketing Intelligence is one of 16 companies that have been put up for sale for £63m by PR group Huntsworth

  • In-Stat international expansion continues with EMEA push

    6-Sep-2005

    George Stojsavljevic appointed new director of sales for EMEA region

  • IRI wins contract with Family Dollar Stores

    2-Sep-2005

    Information Resources inks deal with US discount store chain, leading to expanded retail sales tracking services

  • It's a mad, mad world

    September 2005

    Fair trade: Next year sees the first fair-trade fair in London. Dean Enon asks how many people really want to make a differenceWhen The Mad* Group – for whom Mad stands for 'making a difference' – commissioned YouGov to conduct some research, the aim was to gauge public opinion surrounding the ethical nature of goods on sale in the UK ahead of next year's first-ever Mad* Show – billed as the country's biggest showcase for fair trade, ethical, organic ...

  • Keeping afloat

    September 2005

    Change can be a frightening thing. Roxanne Escobales reports on how researchers cope with seismic shiftsThe head of marketing at QAS had been in the job for little over a year when she was asked to keep a secret. A big secret. The software company – responsible for devising the programming that allows the police and the NHS among others to call up addresses with a mere postcode – was being bought out. And Rebecca Clayton had to help roll out the news to all ...

  • Lund to probe US armed forces radio and TV audiences

    13-Sep-2005

    US Defense department to run global research project to help tailor radio and TV programming for its armed forces

  • Market research investigates its academic cousin

    30-Sep-2005

    US Office of Research Integrity picks Gallup for project on misconduct in biomedical and behavioural research

  • McDonald's ushers in Dillon as Light goes out

    1-Sep-2005

    Quaker Foods president, Mary Dillon is set to succeed Larry Light as the fast food giant's global chief marketing officer in October

  • MD Parton leaves Opinion Leader Research

    12-Sep-2005

    Ged Parton's eight-month stint at the house of ‘influentials' has come to an end, Research can exclusively reveal

  • MI Pro US president joins rival software firm

    16-Sep-2005

    Andrew Jeavons, former president of the US division of MI Pro, is to open a new US office for rival software supplier Nebu

  • Monitor rolls-out web-based research analysis tool

    27-Sep-2005

    Group launches new MR analysis tool aimed at ‘non-technical business users' as well as professional researchers

  • NetRatings seeks accreditation from Media Rating Council

    22-Sep-2005

    MRC accreditation is now 'critical' for internet advertising industry, says NetRatings CEO, William Pulver

  • New deal to spur consumer-centric merchandising solutions

    8-Sep-2005

    ACNielsen and DemandTec announce global strategic partnership

  • Nielsen Music plans Euro tech upgrade

    6-Sep-2005

    Music tracking firm Nielsen Music Control plans NTech roll-out in key European markets, beginning 2006

  • Nominations revealed for ASC/MRS software prize

    23-Sep-2005

    Software from Insight Marketing Systems, the PAI-Gamma Partnership and Pulse Train shortlisted for effectiveness award

  • NRC eyes health plan market with GHS buy

    21-Sep-2005

    Healthcare specialist National Research Corporation has acquired Geriatric Health Systems for an undisclosed sum

  • OTX hopes for blockbuster business in France

    7-Sep-2005

    Film tracking service from Online Testing Exchange aims to predict cinema success

  • Paying a premium

    September 2005

    Trend: Premium goods are a major growth sector – from farmers markets to fruit drinks. Claudia Brendel investigatesFor most of us, a life of luxury is not an option. But that doesn't stop us spending more than we should on something which may be superfluous to everyday life, but which fulfils our psychological needs.Despite the fact that luxury is subjective, luxury options exist in most categories of product or service and are consciously ...

  • Playing by the rules

    September 2005

    Consumer behaviour: Regulation can be the bane of business. But, asks Nigel Cover, is it consumers who are now setting the rulesDepending upon whether you are buying or selling, in government or in opposition, rules and regulations are either the scourge of anarchy or the enemy of enterprise. Certainly there is nothing like assuming office to whet the legislative appetite, conveniently forgetting the soft and sitting targets of 'red tape' and 'waste' that served so ...

  • Precision is everything

    September 2005

    Roger Gane warns us not to be seduced by loose definitions in the world of online researchI was concerned by Pete Comley's assertion in his article (Special report, August) about online panels that "it is easy to draw samples that do [exactly resemble the population]". Not so; if it was easy to achieve representative samples, life for those responsible for some of the most rigorous media, market and social studies would be a great deal easier - ...

  • Publicis reveals its ‘preliminary' talks with Aegis Group

    23-Sep-2005

    French ad group Publicis – hotly tipped as Aegis' mystery suitor – has admitted to holding ‘very preliminary' talks with the MR agency owner

  • Pulse Train picks Latin American agent

    2-Sep-2005

    UK-based software supplier Pulse Train appoints Chile's Delphian Solutions to spearhead its move into Latin America

  • Quæstor picked to research new ITV channel

    20-Sep-2005

    ITV to launch new children's channel with the help of an extensive programme of qualitative research

  • Ragdoll picked for new channel preference tracker

    15-Sep-2005

    Direct response agency Equi Media has hired MR agency Ragdoll to lay the foundations for a new bi-annual survey

  • Report highlights evidence ‘gap' in participative research

    13-Sep-2005

    UK charity suggests ways to measure costs and benefits of public participation as lack of evidence becomes ‘uncomfortably apparent'

  • Research drives Moto's appetite for healthy food

    8-Sep-2005

    Shoppercentric research project fuels health-conscious food initiative at motorway service station operator

  • Research Now eyes Australian online research market

    14-Sep-2005

    Online fieldwork agency opens new 60,000-member panel and new offices. MD Andrew Cooper speaks to Research

  • RI Thailand MD resurfaces with Ipsos joint venture

    21-Sep-2005

    Three former Research International Thailand staff, including ex-MD Jerome Hervio, have become minority shareholders in a new joint venture with Ipsos in Bangkok

  • Rosetta Studio 1.4 reviewed

    September 2005

    The preparation of PowerPoint presentations is time consuming. Tim Macer reviews a software package that can streamline the processWhatever the merits of PowerPoint, the research industry is hooked on the tool. Whereas 'the presentation' once meant the meeting in which research findings came out for discussion, it is now just as likely to mean the click-through picture book of PowerPoint slides dispatched by email. Given their abundance, you could ...

  • Seattle named as new site for Ipsos office

    12-Sep-2005

    Agency aims to raise profile in Pacific Northwest region.

  • Shanghai to host Evalueserve operations centre

    20-Sep-2005

    India-based KPO supplier enters China as research focus shifts to Asia, says CEO Marc Vollenweider

  • Shelf life

    September 2005

    Book reviews by Michael WarrenRIPPED AND TORN: LEVI'S, LATIN AMERICA AND THE BLUE JEAN DREAMAuthor: AMARANTA WRIGHTPublisher: EBURY PRESSAmaranta Wright's book is not only is it a troubled, heartfelt exploration of the power and impact of the multi-nationals, it is also a fascinating story of a one-woman research team sent out to the streets and clubs of half a dozen South American countries to identify and define the tribes – ...

  • Soft hearted

    September 2005

    Opinion: The soft drinks sector is one of the biggest and most challenging in the UK. Laura Morris reports on the rewards it offers to researchersThe two things that really strike me about working within the soft drinks industry, neither of which are immediately apparent, are product diversity (Britvic, for instance, has more brands in its portfolio than any other soft-drinks manufacturer in the UK) and also the sheer scale of the sector. It ...

  • Steadman scoops Kenyan audience research contract

    22-Sep-2005

    TNS-licensed Arbitron PPMs will fuel the Steadman Group's media research in the country from 2006

  • Stewart-Allen teams with GMI for new global ‘brand barometer'

    15-Sep-2005

    New quarterly survey aims to rank world's most famous brands

  • Synovate boosts Oz presence with Market Equity buy

    5-Sep-2005

    Aegis, parent of Synovate, signs deal worth up to £11.7m to grow MR business in Australia

  • Synovate widens ViewsNet coverage

    16-Sep-2005

    Online and panel research business branches out into Western Europe

  • SynTrack Online debuts in bid to migrate research to online platform

    28-Sep-2005

    Harris Interactive Service Bureau touts cost-savings, speed and accuracy as major benefits

  • The private side of public research

    September 2005

    Nearly 1,000 social researchers located in 20 government departments work at the cutting edge of social policy – supporting the development, implementation and evaluation of government policy and the way it is delivered. Sue Duncan, chief government social researcher and head of the Government Social Research Unit (GSRU), talks to Chris Blunkell about the skills required to navigate a complex and fast-moving policy environment.

  • Tim Williams confirmed as new chairman of the ICG

    15-Sep-2005

    Tim Williams, a former research manager with Procter & Gamble, speaks to Research on taking over from Stephen Bairfelt as chairman of the Independent Consultants Group

  • TNS commits to fund Unicef Cambodian education project

    9-Sep-2005

    MR group pledges $387,000 to pre-school education initiative in Cambodia

  • TNS commits to TAM boost as AGB Nielsen quits Russia

    8-Sep-2005

    TNS plans TAM panel increase as AGB Nielsen closes Russian operations, despite winning controversial tender

  • TNS delves into ‘Creative Minds'

    30-Sep-2005

    Martin Oxley talks to Research about the genesis of the global agency's new model for rooting out creative individuals in Europe

  • TNS faces cheap online MR challenge in US

    5-Sep-2005

    Operations chief, David Lowden mulls panel price changes as global agency looks to address threats posed by low-cost online data competitors

  • TNS US reveals Specialty Healthcare line-up

    12-Sep-2005

    Michael Rosenberg and Jstreet co-founders, Jonathan Kay and Jeremy Brody, head new healthcare research group

  • UPDATE: Katrina relief blog gathers support

    1-Sep-2005

    US researchers rush to help colleagues affected by hurricane devastation

  • User Vision to offer remote viewing of focus groups

    6-Sep-2005

    Scottish firm allows clients to view focus groups and usability tests online in real-time

  • Virtual Surveys plans analytics advance for online research

    9-Sep-2005

    New marketing sciences division to meld advanced analytics with web research. Ray Poynter talks to Research

  • VMS buys media analysis and measurement firm PRtrak

    19-Sep-2005

    Video Monitoring Services, which tracks US TV and radio broadcasts, acquires PRtrak – makers of media analysis software

  • VNU gives backing to BuzzMetrics acquisition

    26-Sep-2005

    VNU backs Trendum in its takeover of online word-of-mouth research agency BuzzMetrics, led by Jonathan Carson (left)

  • Vote delayed on Roy Morgan market listing

    14-Sep-2005

    Plans that would see MR agency Roy Morgan Research listed on the Australian Stock Exchange are ‘unnecessarily complex', says executive chairman

  • When research goes horribly thong

    September 2005

    The DiaryIn Cannes, everyone can here you screamWith the annual booze-and-sunshine fest that is Esomar about to begin in the south of France, the worthies at Esomar HQ have turned their minds to the big issues at conference: "One of the greatest challenges for participants attending our Annual Congress is making sure you meet all the people you want to" states the website. (For the record, the Diary disagrees, all of the greatest ...

  • Wiltse out as Greenfield cuts Q3 revenue forecast

    30-Sep-2005

    Online research supplier picks former Harris Interactive president Albert Angrisani to lead the business following Dean Wiltse's (pictured) sudden departure

  • WORLDWIDE: Canada

    September 2005

    As response rates slide, should Canadian researchers welcome a 'do not call' list? Vivienne Wilson investigatesThe latest cover of Vue, the magazine for the Marketing Research and Intelligence Association of Canada, features a photograph of a birthday cake with one candle, and the words 'Happy 1st Birthday PIPEDA' written in icing. (In case you're not completely conversant in Canadian marketing speak, PIPEDA is the Personal Information Protection and Electronic ...

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