Research
October 2005
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‘Reverse search engine' for research launches in UK
17-Oct-2005
Australian firm Pureprofile brings its online panel concept to the UK market. Founder and CEO, Paul Chan talks to Research
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USA Today launches custom research scheme for advertisers
19-Oct-2005
New initiative to measure whether ad campaigns featured in the pages of the US daily newspaper have achieved their stated goals
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1000 respondents gather to map future of NHS
28-Oct-2005
Opinion Leader Research hosts UK's ‘largest deliberative consultation'
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60 Second Soapbox - Anne-Marie Mcdermott
October 2005
The wit of Groucho Marx, the boldness of Wonderbra, and the Claire Swires scandal: Anne-Marie Mcdermott, managing director of Quæstor goes under the spotlightBest New Product The in-car DVD – only because we drive to France several times a year with three children under the age of five, otherwise I'd probably think it an overrated and unnecessary luxury.Person you wished you had met Groucho ...
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A delicate balance
October 2005
Introduction: Healthcare researchers have their work cut out for them. Vivienne Wilson introduces a report which examines the challenges The healthcare sector is one of the trickiest areas for researchers. Not only do they have to get under the skin of healthcare professionals, they must deal with the general public at a time when they are defined by a condition or an illness. It can be a minefield of sensitivities.Now more than ever, all ...
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Aitchison takes on new MD role at Ipsos UK
7-Oct-2005
Ipsos Insight MD, Gill Aitchison takes on responsibility for all Ipsos UK's marketing, advertising and customer loyalty research teams
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Andrews anointed president at Evans Data Corporation
12-Oct-2005
Former Giga CEO John Andrews becomes new president at EDC after just six months with the IT market research agency
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AOL strikes data deal with blog-watcher Intelliseek
18-Oct-2005
Blog monitoring and analysis firm Intelliseek to provide AOL with daily blog data and trend analysis
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Apollo signs up pilot panellists and new client sponsors
20-Oct-2005
Arbitron and VNU's Project Apollo moves one step closer to pilot stage with all respondents successfully recruited
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Aussies appoint Research International post haste
28-Oct-2005
Radio frequency identification devices to help RI speed Australia Post's service delivery
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Australians start debate on national Do Not Call register
31-Oct-2005
Social research flagged for exemption under proposed Do Not Call register – but questions remain on the fate of commercial MR
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Beautiful result for NPD as Charbit receives makeover
25-Oct-2005
Claude Charbit named as NPD's president of global beauty business
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Bid war looms as Aegis reveals new talks
4-Oct-2005
Media and MR group Aegis said this morning that it has met with ‘more than one potential offeror' in recent days
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Bolloré raises Aegis stake… again
24-Oct-2005
French investor's shareholding in Aegis – owner of Synovate – tops 20%
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Bolloré raises stake to become largest shareholder in Aegis
3-Oct-2005
Vincent Bolloré's 11.38% shareholding will give him a big say in any potential merger between Publicis and Aegis
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Cabinet secretary launches new Masters qualification
21-Oct-2005
Government researchers urged to boost expertise and quality of service to policymakers
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CanWest signs Canada polling deal with Ipsos Reid
24-Oct-2005
Canadian media giant CanWest partners with Ipsos Reid for polling services
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Carat USA inks multi-year deal with Nielsen Monitor-Plus
26-Oct-2005
Nielsen to continue supplying Carat USA with advertising information under new multi-year agreement
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CMOR and MRA strike support alliance
20-Oct-2005
Deal to share resources is ‘another step toward unifying' the US MR profession, say industry bodies
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Colmar Brunton inks eye-tracking deal with PRS
21-Oct-2005
Agency plans roll-out of licenced eye-tracking technology to clients in Australia
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Consulting the experts
October 2005
Methodology: Ethnography has clearly established its value in the consumer marketplace. Anna Williams asks if it can do the same for healthcareEthnography is undoubtedly one of the hot topics in pharmaceutical research at the moment. But it is the consumer world that has been setting the precedent for its use: the technique is currently being applied to everything from toothpaste to insurance. A good, basic example is beer advertising. ...
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Doctor who?
October 2005
Case Study: Patient non-compliance is a major issue in the healthcare sector. Vikki Schwebel looks at how research can aid understandingMany patients don't take their medicines as prescribed, even when failing to do so could prolong diseases or have life-threatening consequences. It's human nature: some people are generally less compliant than others. But the reasons behind this failure can vary greatly. Some fail to recognise the importance ...
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Don't throw it away
October 2005
The ASC conference on 'maximising data value' provided Tim Macer with some real food for thoughtAt the Association for Survey Computing's two-day methodology conference in September on the theme of maximising data value, it was apparent that the benefits of re-using data are often lost on a research industry obsessed with collecting new data. Speakers described strategies to harmonise survey design, open up and share research widely, to mix research modes and ...
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Draft picks Kenny for Nokia research and planning task
5-Oct-2005
Former C&R research analyst joins marketing agency Draft Chicago to work ‘primarily' on the global Nokia account
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East of Eden
October 2005
International: The explosive growth of the Asia Pacific economies has changed the landscape for healthcare – and for market researchers, too, argues Stuart Barlett Across Asia, the extraordinary economic growth which the region has experienced has brought with it fundamental changes in lifestyle which have significant implications for the pharmaceutical industry. Certainly, rapid industrialisation has resulted in Asian people having more disposable ...
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Emap buys online fashion research and news service
17-Oct-2005
Media owner acquires WGSN – a provider of fashion industry news, trend reports and market information – in a £140m deal
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Experian buys modelling and forecasting agency Prediction Analytics
13-Oct-2005
Data giant acquires Texas-based PAI for undisclosed sum
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Find/SVP promotes operations chief to president
11-Oct-2005
Marc Litvinoff handed new senior role at US custom business research agency
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FocusVision eyes European marketplace
20-Oct-2005
US-based MR technology firm opens new London base with former planner, Dan Foreman at the helm
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Former Nike exec buys Gartner Custom Research
11-Oct-2005
Agency relaunched as GCR Custom Research following its acquisition by Bob Falcone's Catalyst Acquisition Group
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From within the huddle
October 2005
Marc Brenner's editorialThe Research editorial team has never fought shy of a challenge. After all, this is the plucky band that, on a daily basis, brave the Poe-like horrors of the MRS basement.It was with that sense of courage that we locked ourselves away to choose the nominees for the first-ever Research Awards, to be presented at the Research Excellence & Effectiveness Awards, organised by the MRS, later this month.You may remember ...
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Frozen foods maker Dr Oetker hands IRI a pizza the action
25-Oct-2005
Dr Oetker names Information Resources as its preferred supplier of retail sales tracking data in the UK
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Hamacher branches out into retail healthcare MR
4-Oct-2005
TCAP acquisition adds primary market research resource to Hamacher's suite of retail healthcare marketing services
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Hams, hornpipes and hurricanes
October 2005
The DiaryFather, dear fatherEvery now and then someone calls the editorial team to disagree with something we wrote. Difficult to believe, I'm sure you'll agree. This month, our editor was lucky enough to take such a call. The researcher in question disagreed with Mr Brenner's PR-kicking leader column. The researcher in question staunchly defended his own contracted PR agency. "They do a fantastic job. I couldn't do without them. ...
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Harbor Research and E-Principles strike merger deal
6-Oct-2005
Communications technology researchers agree to merge – less than four months after signing a partnership agreement
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Huntsworth Health chief raises prospect of more MR buys
5-Oct-2005
Research meets with David Rowley as he reveals Huntsworth Health's plans for its MR assets, following the acquisitions of Context Research and Brand Health International
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I want YOU for research...
October 2005
What factors will succeed in bringing new recruits into the research industry? Roxanne Escobales talks to young researchers who have some pretty firm ideasWhen a woman makes a multi-million industry out of one idea, it would be unwise to ignore her message. And so when JK Rowling writes in Harry Potter and the Order of the Phoenix: "Youth cannot know how age thinks and feels. But old men are guilty if they forget what it was to be young," we can assume she ...
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IMC opens biotech and pharma marketing research agency
19-Oct-2005
MRxHealth to focus on researching non-traditional channels for the marketing of biotech and pharmaceutical products
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ImpactRx launches oncology-focused business unit
12-Oct-2005
New division to track pharmaceutical promotion and physician treatment behaviour in the $20bn US oncology market
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IMS chief celebrates ‘outstanding' third quarter
20-Oct-2005
Double-digit gains in the Americas, Europe and Asia Pacific push Q3 revenues up 13% to $432.8m
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Independents field annual UK pricing survey
13-Oct-2005
‘£quotecheck' study to collate UK agency prices for a range of fictional MR projects
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In-Stat report bodes ill for US telephone research
25-Oct-2005
23%-37% of cell phone owners will use their mobile as their primary telephone by 2009, a new survey suggests
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Ipsos buys Mori in £88m deal
10-Oct-2005
Mori relinquishes independence to join Ipsos group • Pollster to be merged with Ipsos UK to form Ipsos Mori • Richard Silman to head business as executive chairman
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Ipsos hunts online panellists in Eastern Europe
6-Oct-2005
Recruitment drive aims to source 50,000 respondents across Romania, Russia, Hungary, Poland and the Czech Republic
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iSuppli acquires Minova Technology
11-Oct-2005
Minova founder, Mark Kirstein to lead research into multimedia content and services at iSuppli
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Kantar invests in mobile phone media researcher
18-Oct-2005
WPP's market research arm, Kantar joins venture capitalists in financing mobile media research agency M:Metrics to the tune of $7m
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Krisis at Ipsos as conflict takes place
28-Oct-2005
New qualitative techniques launched to ‘enforce' respondent honesty
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LIVE REPORT: Aura panel discussion
25-Oct-2005
Definitions of 'insight' dominate Insight Show debate
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LIVE REPORT: Brand research fails to hit the mark at Insight
26-Oct-2005
Peter Hutton, managing director of Brand Energy, launches a salvo against silo-based brand research
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LIVE REPORT: Clientside researchers turn 'communicators'
26-Oct-2005
Post Office senior research manager Katie Blight reveals the changing role of the clientside researcher
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LIVE REPORT: Insight Show opens with call for a future view
25-Oct-2005
Research consortium Breaking Trends in the Global Village states its case for more future-orientated research
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LIVE REPORT: Researchers urged to think professionally
27-Oct-2005
Aura panel calls on the industry to decide its professional status
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LIVE REPORT: Synovate 'Shades of Inspiration' seminar
18-Oct-2005
Ad researcher calls for more word of mouth and less neuroscience to get to the heart of the consumer
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Lowden to step up to chief executive role at TNS
13-Oct-2005
David Lowden, chief operating officer of TNS, is to replace Mike Kirkham as CEO in March 2006
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M&A inks paper industry MR deal with Pira International
7-Oct-2005
US agency Moore & Associates to bring its paper MR and pricing analysis services to Europe through agreement with UK-based Pira
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Make national statistics ‘fit for purpose', says UK watchdog
27-Oct-2005
Statistics Commission warns against undue focus on ‘abstract concepts such as accuracy'
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Marten Board signs up to Harris Interactive affiliate network
7-Oct-2005
Serbian full-service research agency Marten Board joins Harris Interactive's network of independent research companies
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Matador debuts new MR survey tool at Insight
27-Oct-2005
Field marketing agency Matador Intelligence moves into MR data capture with Dynamic Response
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Millward Brown takes Link online after Dynamic Logic buy
20-Oct-2005
Acquisition leads to joint development of new online ad copy testing tool
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MRS publishes revised code of conduct
3-Oct-2005
Expanded document now incorporates mandatory rules from the range of Market Research Society guidelines
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NetRatings settles patent infringement suit against Visual Sciences
26-Oct-2005
Agencies sign licencing agreement as part of settlement
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New Nunwood service aims to aid information jugglers
21-Oct-2005
Agency to unveil new research and information management service, Fizz, at next week's UK MR trade show
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NEWS BRIEF: Nebu updates Dub Knowledge
24-Oct-2005
Adds new ‘scheduled sampling' feature
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NPD buys flat panel display MR specialist DisplaySearch
4-Oct-2005
NPD aims for ‘end-to-end coverage' of $70bn flat panel industry with post-acquisition data integration
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NPD in deal to buy TNS' Italian perfume business
13-Oct-2005
TNS also planning to pullout of the selective beauty tracking market in France
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ORC's Short ‘disappointed' with Q3 MR revenues
31-Oct-2005
Opinion Research Corporation CEO John Short speaks out as MR and teleservices revenues fall for another quarter
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Out of the shadows
October 2005
Analysis: Healthcare research often accepts the professional response at face-value. Now, says Toby Newall, it is time to look at the human response Too often in healthcare research, specialist knowledge and a sound background in medical issues is considered key to understanding and providing the insights. While this might ring true for some research investigations, this view point can actually hinder research. The researcher's own medical ...
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Pre-tax profits up at online MR agency YouGov
10-Oct-2005
YouGov's first preliminary results since floating on Aim show turnover and pre-tax profits up nearly 50%
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Publicis pulls out of race for Aegis
17-Oct-2005
French advertising group decides not to bid – but says it may return if Aegis receives a firm offer from a third party
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Pulse Train and E-Tabs aim for software integration
14-Oct-2005
Firms work to build ‘seamless interface' between online analytics and automated report generation software
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Radio station owner Infinity axes corporate research team
13-Oct-2005
Move shocks US radio industry as it plans switch to new electronic measurement of radio audiences
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Recruiters link-up around the world
10-Oct-2005
UK agency RPCushing and Australia-based Market Search strengthen relationship
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Research links dreaming spires and silicon fens
28-Oct-2005
Cambridge river extenstion project to benefit from sports market research grant
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Researchers urged to find ‘common ground'
5-Oct-2005
US social scientist calls for improved understanding between researchers and policy makers to ensure research achieves real impact
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RSM's Luke Perry scoops hat trick at UK MR industry awards
26-Oct-2005
We reveal all the winner's from last night's big industry bash, the Research Excellence and Effectiveness Awards
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Satisfaction guaranteed
October 2005
Pharmacies: All pharmacies will shortly be required to undertake customer research. Rebecca Atkinson and Jo Perkins ask what this will mean for the marketThe Government's new Contract for Community Pharmacy, which was agreed between the Department of Health, the Pharmaceutical Services Negotiating Committee (PSNC) and the NHS Confederation, went live on 1 April this year. Under the new contract, each pharmacy branch, whether part of a chain or an independent, ...
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Senior managers buy-in to Vision 21
3-Oct-2005
MD Simon Danczuk (left) sells 20% stake to Helen Bidwell, Jonathan Breeze, Amanda Preece and Vinod Verghese
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Site sets sights on print measurement revolution
24-Oct-2005
US publishers back new online magazine audience information service to put print on a par with electronic media in the race to shift ad space
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Sorrell confirms WPP's interest in Aegis-owned Synovate
14-Oct-2005
WPP chief Martin Sorrell says Synovate is the group's ‘primary interest' as it mulls a bid for Aegis
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South Africa breaks new ground with GPS-based outdoor ad measurement
6-Oct-2005
South African Advertising Research Foundation signs-on to measure outdoor ad exposure using global positioning technology. Technical director Piet Smit talks to Research
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SPA in joint branding venture with Heavenly Marketing
19-Oct-2005
New agency Tank aims to make tracks by integrating research with brand consultancy
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Suppliers take Advantage of Boots sales data
10-Oct-2005
Boots hires Information Resources to run a new service that gives suppliers an insight into shopper behaviour
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Survey Center & OPST reviewed
October 2005
Germany has fallen for this panel management software. Will Tim Macer be equally besotted?If you are looking to move up to a more powerful web survey platform, or are nervous about having to develop your own panel management software, Globalpark's Survey Center and Online Panel Site Tool (OPST) is definitely one for the shortlist. The software is not well known in the UK, though it is very widely used in Germany by both research agencies and many major corporates, ...
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Synovate a ‘very nice and dynamic organisation', says Ipsos chief
11-Oct-2005
But Didier Truchot says it is 'too early' to comment on Ipsos' intentions toward Synovate, if the global MR group is sold-off following an acquisition of its parent company, Aegis
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Synovate builds youth network in Asia
5-Oct-2005
Synovate YC moves into Asia Pacific with The Filter Group acquisition
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Tesco triumphs in debut Brand Index report
24-Oct-2005
Retail chain comes out on top as YouGov unveils the first results from its new daily brand tracking service
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The word on the street
October 2005
How could a concerted PR campaign attract tomorrow's respondents? Larry Brownell maps out a pathVarious associations and alliances have attempted to raise the public's understanding of research for the past ten years. Most of these efforts have stalled when trying to raise funding for a large scale campaign. They have focused on buying advertising space and affecting chain through the traditional media. A new concept of engaging the media and grassroots ...
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The X factor
October 2005
America's Generation X has come of age. How is the marketing community responding? Hy Mariampolski reportsThe eldest of Generation X, that demographic collectivity consisting of Americans born between roughly 1965 and 1981, is turning 40 this year. Many marketers are using this occasion to figure out where they stand with this group. Unlike the Baby Boomers - many of whom are their parents -Xers were not born into a period of relative prosperity ...
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There's money in the bank for WPP's Aegis bid
28-Oct-2005
WPP posts promising results for the third quarter, but still needs more information from Aegis
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Third quarter revenues rise 35% at software maker Firm
21-Oct-2005
Firm reports healthy growth as it launches version 10 of its flagship product, Confirmit
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Virtual healthcare
October 2005
Online: No-one doubts that the internet has revolutionised research. But, argues Sarah Flinn, its use in the healthcare sector needs careful thoughtTaking their lead from the US, European agencies have seen their online business increase rapidly in the past three years. This is no surprise: physicians' access to the internet is growing; the latest estimate is that over 80% of doctors in the five major European markets have access to the internet, with penetration in ...
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VNU facing shareholder opposition to $7bn IMS Health acquisition
12-Oct-2005
Investment funds claiming to hold 42% of VNU shares have come out against the Dutch research giant's planned takeover of IMS Health
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VNU's $7bn takeover of IMS passes US regulatory hurdle
27-Oct-2005
The merger of the world's first and third largest research organisations still faces shareholder opposition
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WORLDWIDE: Italy
October 2005
With staggering geographical and economic ranges Vivienne Wilson looks at the challenges of the Italian research market Italy is a nation divided. The north is an economic powerhouse, generating the majority of the country's GDP. The south is more agricultural, and much poorer. This split resonates through every aspect of Italian life, affecting employment, politics, and indeed market research. "Italy is a two nation country," says a representative from one ...
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WPP told to ‘put up or shut up' on Aegis takeover
31-Oct-2005
WPP and its private equity partner have been told to make a firm offer for Aegis by 25 November – or walk away
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You're listening to Radio Research
14-Oct-2005
Podcasts touted as potential new way of distributing short summaries of research findings