Research
November 2005
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‘Natural marriage' for New York data bureaus
30-Nov-2005
Innovative Concepts Market Research acquires A La Carte Research
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60 Second Soapbox – Mark Dennis
November 2005
Cheap flights, Cilit Bang and the leafy, cosy charms of Essex are all worthy of praise, according to Mark Dennis, director and co-founder of Charterhouse ResearchBest new productLow-cost flights. I'm amazed I can pay less for a 1,000-mile flight to southern Spain than the 18-mile taxi journey to the airport. Person you wished you had met Although very much alive, I'd go for Jim Lovell, captain ...
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A book at breakfast
November 2005
Q: What happened when a group of ad planners read 'Blink'? A: They arranged a swift breakfast to digest its contents. Michael Warren reports from Soho, LondonThe Star Café is one of the fixed points in Soho. It's tucked away in a side street, has been there for 30-odd years, maybe longer, and has hardly changed since the '70s. It's one of those curiosities that is definitely a café rather than a restaurant (and it certainly isn't a bistro) but isn't a greasy ...
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A marriage is announced
November 2005
Marc Brenner's editorialThe phrase I'm looking for is, "taking your eye off the ball." Whilst we were watching the industry giants advance on Aegis, and then retreat, and then advance again – one of the research industry's biggest independent names was snapped up with very little fuss.Ipsos' purchase of Mori had been rumoured for a while but, to be frank, we'd consigned that one to the drawer marked "We'll Believe It When We See It". Well, I guess ...
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Acacia Avenue makes first quant hire
23-Nov-2005
Qual specialist snares Ipsos Loyalty's Penny Mackie to develop new quant measures
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ACNielsen takes full control of Chile business
21-Nov-2005
CPG data supplier buys-out business partner in Chilean venture
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ACNielsen to checkout in-store marketing analysis
10-Nov-2005
Promotion Tracker launched as first component in new ACNielsen suite
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ACNielsen to sell Canadian IT tracker to NPD
18-Nov-2005
ACN says IT tracking business ‘not a good long-term fit' with its strategic plan
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Aegis race heats up as takeover deadline looms
21-Nov-2005
Reports emerge of talks between WPP and Aegis' largest shareholder, Vincent Bolloré
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Aegis shares rise on WPP rumours
17-Nov-2005
Speculation of an imminent offer pushes up the share price of bid target Aegis, owner of Synovate
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Big Blue to monitor blog buzz
8-Nov-2005
IBM launches the Public Image Monitoring Solution – new software to track public opinion on the internet
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Bolloré nears 25% of Aegis
8-Nov-2005
Excitement and rumours abound as French corporate raider Vincent Bolloré closes in on a 25% stake in Aegis
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Bolloré resumes Aegis share-buying
28-Nov-2005
French investor Vincent Bolloré has boosted his stake in Aegis past 25%
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Calling all civic pioneers: TV show needs case studies
1-Nov-2005
Charity seeks case studies to pitch ideas to TV producers
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Carry On Researcher
November 2005
The course of true market research has always run smoothly. Yeah, right... Roxanne Escobales is our very own Denis Norden, as she chronicles the cock-ups, flubs and misfires that have made this industry so greatFrom time management skills to surviving a takeover, we've covered some pretty serious subjects in the careers section of Research. While they are all worthy topics and we hope they've been informative, we're all ready for a laugh – aren't you?
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Cello buys fieldwork agency FML in £800,000 deal
28-Nov-2005
Marketing services group adds fieldwork company to its portfolio of MR agencies
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Chancellor pledges independence for UK statistics office
28-Nov-2005
Plans receive the backing of national statistician Karen Dunnell (pictured) and the Statistics Commission
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Chat tricks
November 2005
Online: Internet research isn’t the magic solution to every problem. But, argues Jo Cliff, it’s ideal for reaching out to hard-to-reach subculturesIn the not too distant past, researchers, with their tweeds, cords and sensible shoes, frowned on anyone who suggested speaking to kids over the phone, let alone using the internet. Such techniques, they argued, were fraught with biases and errors that would invalidate any research findings of interest. ...
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Ciao building 24-hour online survey ‘factory'
29-Nov-2005
European online panel owner Ciao is investing in new production planning software in a bid to improve efficiency. Gunnar Piening (pictured) talks through the changes
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Don't supersize me
November 2005
Analysis: Today's kids are scarily fashion-conscious and IT-literate, warns Amanda Milling. But we should never forget that they are still childrenLet's face it, children are becoming increasingly sophisticated consumers. A ten-year-old today can tell you not only what brand of mobile phone they want, but also the model, and the 'functionality' that it offers. And this apparently in-built knowledge of what is available to them is not just ...
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Dunnhumby boosts research offering with Sanger appointment
23-Nov-2005
Millward Brown veteran Adrian Sanger joins database marketing agency
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Ex-ACNielsen operations manager takes Synovate reins in Ukraine
22-Nov-2005
Ivan Fedoryshchenko appointed general manager
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Field Facts puts Docklands call centre into Perspective
23-Nov-2005
Field Facts Worldwide sells its 65-seat London call centre to Perspective for an undisclosed sum
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Find/SVP cuts nine-month losses by 94%
14-Nov-2005
US custom agency stems losses as it records an ‘outstanding' third quarter performance
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Firm eyes £9m investment with share sale
21-Nov-2005
Norwegian MR software company Firm is to sell 5.5m new shares ahead of its Oslo Stock Exchange listing
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Future perfect
November 2005
Michael Warren reports from the Future Foundation's conference on 'planning for unpredictability'"We need to encourage a resurgence of research and we need to encourage the belief that we are all capable of analysis, so that people will come up with their own solutions to the problems they see around themselves." This call to arms from the Future Foundation's Michael Willmott came at the end of the October 19th conference on Planning for Unpredictability. Willmott's ...
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Gallup pushes poll podcasts over iTunes
17-Nov-2005
US pollster begins offering daily political briefings via Apple Computer's online music store
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GfK funds Sri Lankan hospital in memory of tsunami victim
14-Nov-2005
New hospital to be named after GfK board member and tsunami victim, Heinrich Litzenroth
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GfK hits Thailand with health offering
18-Nov-2005
New office to be headed by former IMS Health and TNS Healthcare researcher Alan John (left)
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GMI raids SPSS to fill European management posts
14-Nov-2005
Global Market Insite appoints new senior management team, reporting to European MD Dietmar Walter (left)
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Goldman Sachs tracks online Christmas shopping
9-Nov-2005
Investment firm joins forces with Harris Interactive and Nielsen//NetRatings for fifth annual eSpending Report series
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Greenfield reports on ‘disappointing' third quarter
10-Nov-2005
Revenues fall, expenses rise, but new CEO Albert Angrisani (left) assures stakeholders: ‘The situation is not desperate'
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Guidance offered for data protection conundrums
21-Nov-2005
MRS and SRA join forces to steer researchers through Data Protection Act
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Harris Interactive beats expectations for Q1 fiscal 2006
4-Nov-2005
Operating income and earnings down for fourth consecutive quarter – but new CEO Novak is ‘optimistic'
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High marketing spends predicted for 2006
25-Nov-2005
Optimism rife in marketing community as research reveals strong spending on below-the-line marketing
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Iconoculture lands General Mills dough
4-Nov-2005
General Mills invests in trendspotting research agency as part of a $10m financing round
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Incepta Marketing Intelligence changes hands
8-Nov-2005
Media Square's takeover of 16 former Huntsworth companies – including research agency Incepta MI – was completed yesterday
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InDeed strikes ‘shopper influence' alliance
16-Nov-2005
Management consultancy InDeed to work with Shoppercentric on research-led strategy and brand activation planning
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Interpublic inks multi-million dollar consumer data deal
15-Nov-2005
Contract win
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Ipsos hopes for US qual boost with acquisition
16-Nov-2005
French group buys Understanding UnLtd as it reports 14.7% growth in nine-month revenues
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JCDecaux ‘Opens' the door to new research division
9-Nov-2005
Outdoor media owner picks former MPG strategic planning director Craig Wills to launch new research offering
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Judge scuppers Nielsen's bid to dismiss antitrust suit
22-Nov-2005
A court ruling late last week has kept alive ErinMedia's antitrust lawsuit against Nielsen Media Research
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Jupitermedia's tech MR arm makes ‘positive financial progress'
3-Nov-2005
Jupitermedia chief Alan Meckler hails JupiterResearch's performance as nine-month operating income climbs 240%
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Keep on moving
November 2005
Methodology: Researchers have always struggled with fieldwork on kids. But, says Julian Kenway, they can learn a thing or two from the childcare professionalsResearching kids has historically been plagued by 'rules'. Session length, gender and age mix and the maximum number of respondents – all seem to have been set in stone since time immemorial.A new initiative called Activity Street, however, has been born out of increasing frustration ...
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Keeping mum
November 2005
Trend: 'Pester power' isn't the force it was. Barbie Clarke and Neil Samson chart the rise of more responsible marketing to childrenNot long ago, the main objective of most marketers with products aimed at children was to generate 'pester power'. If it appealed to children, marketers knew their product would be successful.The reason for this seemed simple. More mums were working than ever before, and many felt guilt at not spending enough ...
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KPO firm Karvy partners for Canadian expansion
30-Nov-2005
Indian MR services firm Karvy appoints Toronto-based sales representative, Sol-Core
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KSBR wins joint bid for CMMB brand overhaul
14-Nov-2005
Contract win
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Leung to lead Incepta MI's Hong Kong business
2-Nov-2005
Kenrick Leung replaces Alice Page as director of Incepta's Hong Kong research office
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Lidington resurfaces with Insight Exchange
16-Nov-2005
Simon Lidington is back on the research scene with a new agency – just days after leaving Research International UK. He talks to Research
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Major Players debuts MR jobs offering
8-Nov-2005
Marketing services recruiter Major Players has set up a new division focused on jobs in the market research sector
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Market Probe buys Research Base in Middle East
24-Nov-2005
US firm Market Probe has acquired the Dubai-based MR agency The Research Base
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Merger for Swedish telecoms market research agencies
2-Nov-2005
Berg Insight adds new specialist offering with the acquisition of location-based services and telematics agency Locationbox
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MRS reviews auto-dialler rules as Ofcom gets tough on silent calls
1-Nov-2005
The Market Research Society is aiming to publish revised guidance on the use of automated call centre diallers by the end of the year
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Mum's the word
November 2005
Introduction: Researching kids has always been fraught with difficulty. However, Vivienne Wilson introduces a special report which showcases researchers reaching ever higher levels of service It seems that open season on those who market to children has closed. Of course, to certain elements of the press and general public, those involved in any way in research, marketing or advertising to kids are the spawn of the devil. But there is a new bad guy ...
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New technology plug-in for Observer's board
15-Nov-2005
New CEO's IT experience likely to aid business intelligence group's growth plans
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Nielsen hits milestone with first minute-by-minute ratings
7-Nov-2005
US TV audience researcher Nielsen Media Research offers clients more ‘granular' viewing data
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Nielsen puts more eyes on Arbitron PPM trial
15-Nov-2005
Deadline looms on plans to launch a joint TV audience measurement service with Arbitron
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Nielsen targeted with new .com campaign
11-Nov-2005
AIM TV launches website in a bid to bring about change in Nielsen's measurement of US Hispanic audiences
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Nil by mouth
November 2005
Case study: Andrew Phelps explores the challenges of using audio files to aid respondent privacy in sensitive CASI-based social research projectsThe Offending, Crime and Justice Survey is the first national self-report evidence on offending levels amongst the general population aged ten to 65 in private households in England and Wales. Innovatively, it uses audio-CASI technology (that is, computer-assisted self-completion interviews using audio files) ...
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NOP makes positive contribution to GfK growth
15-Nov-2005
Acquisitions drive 28.8% increase in sales for the first nine months of 2005, to €627.5m
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Olinger Group plans return to New Orleans
15-Nov-2005
MR agency prepares homecoming after Hurricane Katrina destroyed its HQ in August
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Pastures new for Green Light International
7-Nov-2005
Qual agency Green Light International launches its first viewing facility – The Meadow – later this month
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Post Office MR team stamps authority on customer magazine
4-Nov-2005
Post Office researchers have been put in charge of steering the editorial content and strategy of the organisation's new 3m circulation customer magazine
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Press '1' to vote for change
November 2005
The Integrated Regional Information Networks (IRIN) reports on an unconventional poll taking place on the Ivory Coast"Vote for your candidate in complete anonymity," the advert says, "Call right now!". Presidential elections will not take place as scheduled on 30 October but Ivorians can pick up the telephone and declare their choice instead.The privately operated telephone poll is all about easing the atmosphere of mistrust that has gripped the ...
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PwC joins Saudi firm in surveying Arab industry leaders
14-Nov-2005
Partners to present first results at next year's World Economic Forum meeting in Davos
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Research International UK chief in sudden departure
10-Nov-2005
Simon Lidington has left the post of UK chief executive at Research International, Research has learned
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Research Now recruits 20,000 to give Irish Opinions
3-Nov-2005
Online fieldwork agency adds Republic of Ireland to its cannon of country-specific research panels
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Research Now reports ‘excellent' trading
22-Nov-2005
Online fieldwork supplier issues first pre-close trading update since floating on AIM in August
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Research Now squares-up to US rivals with NY office
11-Nov-2005
Research Now is hoping to use its New York office to win US buyers of European fieldwork away from rivals Greenfield Online and SSI
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Research trainers invest capital in learning
1-Nov-2005
Three researchers-turned-trainers launch Learning Capital – a training centre for the MRS Advanced Certificate, based in London
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Restructuring takes $1.7m bite out of NetRatings earnings
4-Nov-2005
European shake-up costs online audience research agency – but Q3 losses are cut by 14% year-on-year
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RI buys-out joint venture partner in China
30-Nov-2005
Research International has acquired the ‘majority of shares' in its Chinese joint venture
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Safe from harm?
November 2005
Case study: Why are a disproportionate number of black children killed or injured on London's roads? Karen Roberts looks for answersMany of you will have seen the dramatic TV campaign from Transport for London (TfL) aimed at reducing the numbers of children and teenagers killed on London's roads. The campaign – strapline "Don't die before you've lived" – featured a series of young people on their way to fame and success, whose lives are cut short by ...
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Sample Czar plans China panel launch
29-Nov-2005
US firm teams-up with Chinese loyalty program SmartClub for online surveys
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Smith launches CSAssociates in Germany
7-Nov-2005
RMM researcher Cliff Smith goes independent with CSAssociates launch
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Softco makes Firm its IPO plans
4-Nov-2005
MR software maker Firm aims for December listing on Oslo Stock Exchange
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SPSS ‘confident' as Q3 net income climbs 386% to $4m
2-Nov-2005
MR software supplier announces fourth consecutive quarter of ‘record revenues'
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SRA Research are On the Mark in multi-million dollar deal
25-Nov-2005
Agency treats itself to acquisition in anniversary year
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Study highlights key skills for clientside researchers
29-Nov-2005
Quantitative and analytical skills top the list of attributes client companies look for in their MR staff
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Study turns spotlight on growing up in Scotland
1-Nov-2005
Social researchers plan to track thousands of Scottish children from birth to teenhood in a bid to plug policy evidence gaps
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Survey finds ‘mediocre' MR performance in Canadian firms
24-Nov-2005
Respondents give ‘failing grades' to business intelligence performance
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Survey pegs US mystery shopping industry at $600m
30-Nov-2005
MSPA-commissioned study shows healthy growth in mystery shop numbers and revenue
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Survey slams public sector's “flawed research strategies”
25-Nov-2005
SPSS survey reveals almost half of all government organisations are in “data management chaos”
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Synovate moves into Turkey with £4m purchase
24-Nov-2005
Aegis' market research arm, Synovate has branched out into Turkey with the takeover of Istanbul-based Plus Remark
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Tees, trees & TVs
November 2005
The DiaryA good walk spoiled? ProbablyTo the links! After being chided by Laurence Curtis for not wearing suitable footwear at the Synovate Golf Day, our editor had to shell out £60 for a pair of golf shoes. Some would say, why don't you shove these clogs through on expenses? Regrettably our commercial supremo Peter Greenwood is not one of those 'some'. Anyway, Brenner made up a four with some of Synovate's finest; Curtis, ...
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The next generation
November 2005
Development: Children are increasingly influential on a range of buying decisions. Professor Clive Nancarrow and Dr Julie Tinson examine how to identify opinion formersIt is generally accepted that youngsters are becoming more marketing savvy. Indeed, a recent report by the National Consumer Council showed the 'children's' market in the UK to be highly sophisticated – and worth some £30bn. This sophistication may well be a result of exposure to the ...
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The Nipo Fieldwork System reviewed
November 2005
Tim Macer examines the warm handover in a mixed mode research toolMixed mode research is possibly more talked about than done. And while a dozen or more software packages now offer support for the method, users often find the hoped for boost in efficiency still eludes them due to irksome technicalities.There is no doubt that having their own CATI and web-interviewing laboratory in the same building has helped Nipo Software to polish up its well-established ...
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Thinking inside the box
November 2005
Recent upheavals at the BBC may result in a more strategically focused research department. Marc Brenner talks to Chris Mundy, the new head of audiences, about Dennis Potter, downsizing, and his team's new roleIt does not make for happy viewing. Soon after the appointment of the BBC's new director general Mark Thompson, a package of reforms was announced that, among other things, aimed to trim a total of 3,780 staff from the broadcaster's workforce, reaping ...
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TNS reveals New Year regional restructure
3-Nov-2005
Global MR group plans Middle East and Africa tie-up with Asia Pacific management
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Ugam expands as Indian KPO booms
11-Nov-2005
Ugam Solutions branches out into marketing analytics, fuelled by stellar growth in the Indian KPO sector
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UPDATE: Bolloré in new Aegis share buy
9-Nov-2005
French corporate raider creeps closer to 25% milestone
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US health specialist NRC sees third quarter rise in net income
2-Nov-2005
National Research Corporation records healthy Q3 performance following its acquisition of Geriatric Health Systems
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Vision 21 offers shares for London success
22-Nov-2005
Manchester's Vision 21 is offering an equity stake to the person who can launch its first office in the capital
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VNU and IMS discuss scrapping $7bn merger
7-Nov-2005
VNU heeds shareholder concerns as it sits down to negotiate the future of its takeover of IMS
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VNU and IMS scrap $7bn merger plans
17-Nov-2005
Shareholders force collapse of merger agreement • ‘Disappointed' VNU chief, Rob van den Bergh (pictured) resigns
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WORLDWIDE: Global
November 2005
The latest Esomar industry report predicts the internet's rise to data collection dominance. But the medium is also changing the rules of the research game. Brian Tarran reportsThe dawning of the internet as a tool for market research was greeted with a mixed reaction. In one corner, predictions rang out that the internet would ultimately replace all other methods of data collection, while others argued that it would be just another string to the MR industry's ...
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WPP bails out of Aegis bid race on deadline day
25-Nov-2005
Sorrell's empire passes on acquisition • Aegis welcomes end to period of “uncertainty.”
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Yankee Group changes hands – again
18-Nov-2005
US tech research agency sold for the second time in 18 months • Long-serving CEO, Brian Adamik (pictured) quits
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Yummy drugs
November 2005
Healthy food is becoming the drug of choice in the US. Hy Mariampolski digests some examplesThe lines between foods and pharmaceuticals are blurring as Americans persist in expecting their meals to be more than nutritious and delicious. They increasingly want distinct therapeutic benefits from foods– sharpened attention, energy, relaxation, disease prevention, anti-aging and palliative care.Americans, panicked by security threats and fearful of ...
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Zhang leads Millward Brown Optimor into Asia Pacific
21-Nov-2005
Brand consulting practice opens in Beijing

