Research
May 2012
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A Google for numbers
30-May-2012
DataMarket CEO Hjalmar Gislason wants to make all the world’s data available at the click of a button, he tells Brian Tarran.
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A new role for market researchers?
8-May-2012
Our first Linkedin Debate Hub co-creation challenge seeks to fashion a new role for researchers to act as the bridge between marketers and technologists.
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A tidy solution
18-May-2012
Sally Lewis explains how research helped local authorities improve environmental satisfaction scores – without throwing money away.
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ABC hires Webtrends for site analytics
16-May-2012
UK— Media measurement body the Audit Bureau of Circulation (ABC) has hired Webtrends to run the analytics programme on its website in order to understand how visitors interact with online content.
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Ad Council taps Ace Metrix to measure PSA effectiveness
16-May-2012
US— The Ad Council has tasked Ace Metrix with measuring the effectiveness of public service advertisements (PSAs).
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Agility Research hires MediaCom's Tiongson
2-May-2012
SINGAPORE— Philip Tiongson has been appointed director of research and solutions at Agility Research & Strategy, the agency formed by former Harris Interactive executives Asha Choksi and Amrita Banta in 2011.
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All hail Google, our new digital overlords
29-May-2012
Culture of Insight managing director James Smythe on why the launch of Google Consumer Surveys is good news for the research business.
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American Airlines becomes Research Now reward partner
2-May-2012
US— Sample and data collection firm Research Now has struck a deal with American Airlines that will see flyers who join the agency’s By Invitation Only panel earn AAdvantage air miles as a reward for taking surveys.
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B2B International names Asia biz dev manager
21-May-2012
CHINA— B2B International has hired Daniel Sun as Asia business development manager, working out of the firm’s Beijing office.
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Bazaarvoice to acquire social measurement platform PowerReviews
29-May-2012
US— Social analytics software firm Bazaarvoice has agreed to acquire PowerReviews, a social platform that combines customer reviews and ratings, loyalty and social measurement. The cash-and-share deal is worth $151.9m.
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BDRC Group buys ESA Market Research
21-May-2012
UK— BDRC Group has bought ESA Market Research, a retail sector specialist, in a deal that pushes the annual turnover of the group past £20m.
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Best Buy CMO resigns, replacement named
4-May-2012
US— Best Buy’s president of digital Stephen Gillett has taken over responsibility for marketing and customer research in the wake of the resignation of chief marketing officer Barry Judge.
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Best of the web – April 2012
9-May-2012
Introducing our new monthly roundup of the web’s 10 hottest research-related links, as shared by the MR community on Twitter.
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Big launch for Google's big data analysis tool
2-May-2012
US— Google has rolled out its big data analytics tool, BigQuery, following several months on a limited release.
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Bigpoint taps Kontagent for mobile games analytics
24-May-2012
US— German online videogame developer Bigpoint has signed up to user analytics firm Kontagent’s mobile app platform to help improve the performance of its games.
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Bovitz acquires Resolve Market Research
22-May-2012
US— Research and strategy firm Bovitz has acquired Resolve Market Research, a consultancy specialising in studying the impact of digital media and technology on consumers and audiences.
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Brands warned to be careful over attempts at customer closeness
18-May-2012
US— Brands who try to get too friendly with existing customers run the risk of overstepping boundaries and causing a negative reaction, according to a study by academic researchers.
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Cisco in deal to acquire analytics firm Truviso
4-May-2012
US— Network technology firm Cisco is on the cusp of purchasing Truviso whose analytics software is used to measure website visitors, online video viewers and mobile app usage behaviour.
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Cobalt Sky and John McConnell launch analytics suite
14-May-2012
UK— Cobalt Sky has partnered with Analytical People founder John McConnell (pictured) to launch a new statistical-based analytics service.
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Come on you... Red Dragons?
11-May-2012
Three researchers consider the failed bid by the owners of Cardiff City to rebrand the football club.
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ComScore adds hybrid measurement to Mobile Metrix
8-May-2012
US— ComScore has applied its hybrid web measurement approach, Unified Digital Measurement (UDM), to version 2.0 of its Mobile Metrix service.
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ComScore analytics wins IAB Peru preferred supplier status
30-May-2012
PERU— The Interactive Advertising Bureau Peru has chosen ComScore as the country’s preferred analytics provider, beating a number of other measurement firms in a competitive tender.
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ComScore revenue up 18% in first quarter
3-May-2012
US— ComScore revenue climbed 18% to $62.3m in the first quarter, the digital media measurement firm announced late yesterday.
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Cox inks deal, Raycom expands with Rentrak
18-May-2012
US— Cox Television has signed up to receive Rentrak’s television audience measurement figures, while Raycom has expanded its existing deal with the company.
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Crocker upped to MD at 42 Market Research
1-May-2012
UAE— 42 Market Research has promoted Stuart Crocker to managing director, replacing Wolfgang Sabathil who becomes MD of parent company 42 International.
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DataTree chooses Decipher's Beacon as survey platform
4-May-2012
UK— Market research data processing firm DataTree ConneXions has selected Decipher’s Beacon tool as its online survey platform.
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Discovery Research promotes Hathaway to MD
8-May-2012
UK— Alan Hathaway has been promoted to managing director at Discovery Research, part of the Discovery Group.
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DVL Smith makes five appointments
17-May-2012
UK— DVL Smith has taken on five new members of staff, including former British Gas and Pfizer executives.
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EasyInsites and Mom365 launch panel of mothers
8-May-2012
US— Panel builder EasyInsites has teamed up with Mom365, the relationship marketing division of baby photography firm Our365, to launch a panel of expectant and new mothers.
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Editor's note – Bank Holiday Monday
4-May-2012
It’s a Bank Holiday in the UK on Monday 7 May, so the Research offices will be closed. Updates will resume on Tuesday 8 May.
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Efamro adds Polish and Lithuanian associations as members
21-May-2012
BELGIUM— Efamro, the European federation of research associations, has added trade bodies in Poland and Lithuania as members.
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Effective Measure to launch MENA mobile research
30-May-2012
DUBAI— Effective Measure is launching new research project to measure purchase activity and trends among mobile consumers in the Middle East and North Africa (MENA).
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Endsleigh to run IBM Coremetrics on website
11-May-2012
UK— Insurance firm Endsleigh has signed up to use IBM’s Coremetrics web analytics tool in a bid to improve usability and conversion rates on its website.
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Epocrates joins The Trust Alliance
22-May-2012
US— Physician network and research panel provider Epocrates has joined The Trust Alliance, an industry body that aims to promote quality in online research with healthcare professionals.
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E-Rewards mobilises with iPinion acquisition
8-May-2012
US— E-Rewards, the owner of online data collection and panel provider Research Now, has struck a deal to acquire mobile survey software developer iPinion.
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Euro fears weighing on marketers' minds – and budgets
24-May-2012
GLOBAL— Marketing budgets have been revised down in May across all regions measured by Warc’s Global Marketing Index (GMI) in what is thought to be a response to the economic uncertainty in the eurozone.
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Ex-Carlton researchers reunite at RSVP Research
28-May-2012
UK— Former ITV Breakfast researcher Steve Elliott has set up a research agency in partnership with Hashim Emadi, who previously worked with Elliott in the late-1990s at Carlton Television.
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Ex-Greenfield exec Ellis joins Federated Sample
30-May-2012
US— Data collection technology firm Federated Sample has appointed former Greenfield Online man Andy Ellis as senior vice president of corporate development.
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Ex-Sky man Russell sets up as strategy consultant
4-May-2012
UK— Former BSkyB marketing strategy director Danny Russell has gone into business as a consultant, to work with companies on developing strategies based on their research and data assets.
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Ex-Yorkshire Bank analyst launches new firm Trig Point
18-May-2012
UK— Former clientside researcher Andrew Longward has launched his own company, Trig Point Research & Consultancy.
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EyeTrackShop gets $3m for global expansion
15-May-2012
US— EyeTrackShop, a start up company that develops eye-tracking software to test ad effectiveness, has raised $3m in Series A funding round from Northzone.
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Facebook biggest climber in Brandz study
22-May-2012
US— Facebook was valued at $104bn last week in one of the most talked about IPOs in history, but according to Millward Brown’s annual Brandz study of the most valuable global brands, the social media giant’s name is worth only $33.2bn.
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Facebook board member leads $50m investment in Quora
16-May-2012
US— Quora, the question and answer service, has raised $50m in a funding round led by Facebook board member Peter Thiel, reports the Wall Street Journal.
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FB buys BP: user experience research and design team joins social network
25-May-2012
US— Facebook has hired a team of user experience research and design experts that previously ran the agency Bolt | Peters, in a deal referred to as an “acqui-hire”.
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Follow the leaders
25-May-2012
Check out our new monthly ranking of the 20 most influential market researchers and insight professionals on Twitter, produced in partnership with Dollywagon.
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Games market survey launches with Activision and EA backing
30-May-2012
UK— The Interactive Software Federation of Europe (ISFE) launched its new quarterly consumer survey today, which aims to measure the size and value of the entire videogames market.
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Gartner posts double-digit Q1 revenue rise
4-May-2012
US— IT researcher Gartner has posted a 12% increase in revenue and a 17% rise in net income for the first quarter.
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GfK kicks off 2012 with sales and income rise
16-May-2012
GERMANY— GfK has reported increases in sales and operating income for the first three months of the year, with organic growth of 4.9%.
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GfK MRI wants publishers to get comfortable with ad guarantees
15-May-2012
US— Marketers are looking to performance guarantees to make sure their advertising delivers more than empty promises. For print media, GfK MRI has launched a tool to help advertisers and publishers build realistic agreements.
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GfK taps Veccia and Conklin for marketing science roles
25-May-2012
US— GfK has appointed Ellen Veccia as chief marketing science officer and Mike Conklin as executive vice president of marketing science.
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Grass Roots sees green shoots in 2011 results
25-May-2012
UK— Mystery shopping and performance measurement firm Grass Roots Group (GRG) has reported turnover of £300m for 2011.
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Grooveshark launches Beluga insights tool
29-May-2012
US— Online music streaming service Grooveshark has launched a tool to provide insight into the fans of different artists.
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Hall & Partners Health promotes Gazey to managing partner
23-May-2012
UK— Lee Gazey has been promoted to managing partner at Hall & Partners Health, one of several promotions at the firm.
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Harris Interactive cuts third-quarter losses
3-May-2012
US— Harris Interactive’s revenue was down 8% to $34.1m in the three months ending 31 March, but the company has cut both its operating loss and net loss for the period as CEO Al Angrisani continues with his turnaround plan.
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Hindustan Unilever opens Indian consumer insight centre
10-May-2012
INDIA— Hindustan Unilever has set up an insights centre in Mumbai to study how Indian consumers shop for FMCG products.
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I was so much older then
28-May-2012
…I’m younger than that now. The Big Window’s Lisa Edgar and the BBC’s David Bunker reflect on the gap between actual and perceived age.
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IBM picks Tealeaf for latest analytics acquisition
3-May-2012
US— IBM is to acquire customer experience analytics software firm Tealeaf Technology.
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ICG offers help for commissioning qual
25-May-2012
UK— The Independent Consultants Group (ICG) has published a guide to commissioning qualitative research.
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ICO says 'implied' consent is valid for EU cookie rules
29-May-2012
UK— The Information Commissioner’s Office, the UK data protection watchdog, has updated its guidance on European cookie rules to make clear that “implied” consent is a valid form of consent.
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Ideas shareholders agree to $20m Gartner buyout
31-May-2012
AUSTRALIA— Gartner has received the necessary shareholder backing to complete its AUD 20m takeover of Sydney-based IT market analyst Ideas International.
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Imperium debuts parental verification tool
25-May-2012
US— Research fraud prevention firm Imperium has launched software to verify parental consent so websites and apps can comply with new Children’s Online Privacy Protection Act regulations.
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Incite names former 2CV man as principal
1-May-2012
UK— Research consultancy Incite has appointed former 2CV senior strategic director Tom Marriage as principal.
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Insight Strategy Group promotes Grimes
14-May-2012
US— Betsy Grimes has been promoted to associate director at Insight Strategy Group from her current role as senior manager, which she has held for two years..
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IPC names YouGov as new partner for Origin research panel
24-May-2012
UK— Magazine publisher IPC has appointed YouGov to manage its Origin Panel of 7,500 UK women.
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JRA Research acquires Premier's Chefs Panel
28-May-2012
UK— JRA Research has acquired the panel of chefs and catering managers that was set up last year by Premier Foods Foodservice.
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Kantar launches China mobile research panel
28-May-2012
CHINA— Kantar Worldpanel Comtech has launched a panel in China to collect data on mobile phone users in the country.
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Kenyan PM blasts proposed polling regulations
28-May-2012
KENYA— Prime minister Raila Odinga has described proposed government oversight of the country’s polling industry as “unconstitutional” in a speech at the Kenyan Marketing and Social Research Association convention.
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Komli promotes Andrew Reid to managing director
24-May-2012
AUSTRALIA— Andrew Reid has been appointed managing director of digital media network and audience measurement firm Komli Media.
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Kraft and J&J ink online campaign ratings deals with Nielsen
29-May-2012
US— Kraft and Johnson & Johnson have joined Unilever in signing up for Nielsen’s online campaign ratings (OCR) service, which aims to gauge audience size and reach for online ads in a way that is comparable to TV ratings.
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Law firm investigates alleged phone sugging by 'polling firm'
18-May-2012
US— A law firm is kicking off an investigation into Political Opinions of America (POA), which bills itself as a research firm but is accused of selling under the guise of research – a practice known as ‘sugging’.
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Let me tell you what I think
16-May-2012
Pay-for-performance will only gain ground in MR when researchers are given the chance to work with companies on the implementation of research and business strategy, says Jessica Bath.
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Libero portal taps ComScore for Analytix
10-May-2012
ITALY— Web portal Libero has picked ComScore’s Digital Analytix to be its web analytics platform.
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Local TV and SnagFilms sign up for Rentrak ratings
11-May-2012
US— Broadcaster Local TV and independent film distributor SnagFilms have signed up to receive Rentrak’s TV audience figures.
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MarketShare promotes Beyer to executive vice president
1-May-2012
US— MarketShare’s chief science and innovation officer Dirk Beyer has been promoted to executive vice president.
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Millward Brown's Leiva joins Aegis Media as insights director
9-May-2012
SINGAPORE— Former Millward Brown executive Silvia Leiva has joined Aegis Media Singapore as director of insights.
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Mixpanel gets $10m for mobile and web analytics platform
10-May-2012
US— Mobile and web analytics platform Mixpanel has closed a $10m Series A financing round.
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MMAP's Clare O'Neil appointed Saarf chair
31-May-2012
SOUTH AFRICA— The South African Advertising Research Foundation (Saarf) has appointed MMAP director Clare O’Neil as its first female chairman.
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Mobile analytics firm Bango to raise £3m through stock offering
22-May-2012
UK— Bango, a mobile billing and web and app analytics firm, is looking to raise £3.25m through a placing of new shares with institutional investors.
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Mobile's an addition, not a replacement in our iPinion
10-May-2012
E-Rewards’ Miles Worne discusses the acquisition of mobile research specialist iPinion and its bid for a share of a market set to be worth hundreds of millions in years to come.
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Moviepilot gets $7m investment for fan feedback platform
14-May-2012
GERMANY— A web platform that aims to help movie studios identify prospective customers and gather feedback from them has raised $7m in a Series B round of financing.
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Myspace to settle charges it misled users on privacy
10-May-2012
US— Myspace, like Facebook before it, has agreed to settle charges brought by the Federal Trade Commission (FTC) that its privacy policies misled users of the social networking site.
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Neodata buys editorial analytics agency Newscurve
15-May-2012
ITALY— Audience analysis firm Neodata Group has bought Newscurve, a company that provides web analytics to editorial teams allowing them to match readers with relevant content.
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Neuhoff Media signs up for Rentrak's StationView Essentials
31-May-2012
US— Broadcaster Neuhoff Media has signed up to Rentrak’s StationView essentials tool to receive viewing data for local TV audiences.
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New CRE study hopes to improve diary samples
9-May-2012
US— The Nielsen-funded Council for Research Excellence is to embark on a three-market study to look at ways of improving diary samples for local TV measurement.
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New Game plan
17-May-2012
Research experts offer their advice for getting Game, the beleaguered videogames retailer, back on track.
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New GfK practice to address 'relationship economy'
23-May-2012
GERMANY— GfK is merging its global brand, communication, satisfaction and loyalty research teams into one practice.
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Nielsen developing new range of meter technology
14-May-2012
US— Nielsen is planning to roll out a new wave of meters that will measure all forms of video content – including mobile and internet video – as well as traditional television viewing.
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Nielsen moves to hybrid measurement on UKOM contract
15-May-2012
UK— The first batch of UKOM online audience data based on Nielsen’s hybrid measurement methodology will be published on Friday.
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No fate but what we make
2-May-2012
The future is unpredictable, says The Economist’s Daniel Franklin – but that doesn’t mean marketers should just give in to events. They need to plot their own course to a future of their own design.
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Nuevora nabs investment for analytics platform
8-May-2012
US— Analytics firm Nuevora has secured an undisclosed amount of private equity funding from Fortisure Ventures, which it will use to build a suite of cloud-based “business processes-as-a-service” analytics applications.
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Nunwood buys Californian customer experience training firm
11-May-2012
US— Nunwood is continuing to build up its customer experience research and consulting assets with the acquisition of California-based training and change management firm Retention Specialists.
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Nunwood to focus on customer experience management
1-Jun-2012
UK— Nunwood has relaunched its businesses in the UK, US, Australia and New Zealand with a new model that focuses primarily on “insight-powered customer experience management”.
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NZ pollsters discuss best practice as MP calls for poll ban
9-May-2012
NEW ZEALAND— Researchers have met to discuss formulating a new code of best practice to help improve media reporting of voting intention polls amid calls for a ban on the surveys in the run-up to elections.
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Omnicom's Annalect names Meyer for US research role
31-May-2012
US— Omnicom-owned digital data and analytics group Annalect has appointed long-time Nielsen executive Jed Meyer as US research director.
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Open to all?
22-May-2012
Peter Dann and Adam Staton of The Nursery probe consumer attitudes to privacy in social media – and ask whether researchers are welcome.
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ORC International's Grimwood joins GfK
11-May-2012
UK— GfK has appointed Martin Grimwood as divisional director responsible for the firm’s life, pensions and asset management clients.
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Pay-for-performance slow to gain ground in MR
11-May-2012
US— Pay-for-performance might have taken hold in the advertising industry, if a survey by the Association of National Advertisers (ANA) is to be believed. But the concept doesn’t seem to be gaining ground in research just yet.
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People on the move
4-May-2012
The latest appointments and promotions in the global market research and consumer insight industry.
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People on the move
25-May-2012
A round up of the latest appointments and promotions in the global market research and consumer insights industry.
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Piramal Healthcare to acquire Decision Resources for $635m
17-May-2012
INDIA— Pharmaceutical firm Piramal Healthcare has agreed to acquire US-based research and analytics agency Decision Resources Group (DRG) from Providence Equity Partners for $635m.
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Polygraph rolls out Facebook Page data service
24-May-2012
US— Polygraph Media, launched in November in private beta, has just made its Polygraph Reports service publicly available, following hot on the heels of the Facebook IPO last week.
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Populus loses ICM founder as special advisor
23-May-2012
UK— Nick Sparrow has stepped down from his role as a special adviser to research and polling firm Populus, managing director Michael Simmonds said today.
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Print advertisers call for better digital magazine reader metrics
9-May-2012
US— Print advertisers are pushing magazine publishers for more in-depth metrics about readers of digital editions, stressing the need for an accredited third-party system for measuring readership across devices.
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Qual firm Focus Pointe Global get investment and new CEO
30-May-2012
US— Qualitative data collection company Focus Pointe Global has appointed a new CEO to lead its new growth plan after securing an undisclosed amount of private equity funding from MVC Private Equity Fund.
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Qualtrics gets $70m to move beyond MR
15-May-2012
US— Online survey software firm Qualtrics has scooped $70m in private equity funding from Accel Partners and Sequoia Capital to help expand its SaaS products beyond market research.
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Rakuten brings Passenger to Japan
15-May-2012
JAPAN— Online community builder Passenger has entered the Japanese market through a partnership with local firm Rakuten Research.
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ReInvention taps Imperium for anti-fraud research tech
8-May-2012
US— Sampling and data collection firm reInvention has signed up to use Imperium’s digital fingerprinting and respondent validation technologies, RelevantID and Verity.
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Rentrak and MasterCard team up for spending trends insights
23-May-2012
US— Media measurement firm Rentrak has partnered with MasterCard to provide TV advertising buyers with information on consumer spending habits.
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Repucom and Ibope partner for Latin American sports research
14-May-2012
US— Repucom is partnering with Ibope Media to launch a sports marketing research service in Latin America, excluding Brazil.
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Repucom expands to Brazil after Argentina launch
21-May-2012
BRAZIL— Sports marketing analysis and research agency Repucom has opened an office in Brazil, with plans to launch a complete sports research service by the beginning of next month.
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Research sentiment improving, finds RSM survey
31-May-2012
UK— Researchers are growing more positive about the prospects for the research industry and the economy, according to the latest wave of RSM’s State of the Industry survey.
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Ridgeway Group hires for employee engagement research
2-May-2012
UK— New and used car sales group Ridgeway has appointed SPA Future Thinking to run its employee engagement research programme for a three-year period.
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Sampson to take top job at TV ratings body Barb
30-May-2012
UK— Former ICM Group chairman Justin Sampson has been appointed CEO of TV ratings body Barb, replacing Bjarne Thelin.
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SAMRA names Leonie Vorster as CEO
23-May-2012
SOUTH AFRICA— Leonie Vorster has been appointed chief executive officer at the South African Marketing Research Association (SAMRA).
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Samsung taps Ace Metrix to score ad creative
21-May-2012
US— Samsung has signed up as a client of Ace Metrix’s Live platform, which scores ads for creative effectiveness within days of a campaign launch.
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Simulmedia nearing new $6m funding deal
1-May-2012
US— TV ad targeting and measurement firm Simulmedia is close to securing a new $6m round of funding from existing investors Avalon Ventures, Union Square Ventures and Time Warner Investments.
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SocialGuide offers Hispanic TV buzz monitoring for Univision
1-May-2012
US— Social TV and data company SocialGuide has launched a Spanish-language version of its Intelligence TV data platform, with Univision as its first partner.
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Sport England and DCMS propose changes to sports surveys
21-May-2012
UK— The Department for Culture, Media and Sport (DCMS) and government agency Sport England have kicked off a consultation about changing the way sport participation is measured.
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SSI names Fanning CEO, De Jong becomes vice chairman
16-May-2012
US— Data collection firm Survey Sampling International (SSI) has appointed Chris Fanning as CEO, with current chief executive Kees de Jong moving to the new role of vice-chairman of the board of directors.
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Statistics Canada staff face lay-offs
2-May-2012
CANADA— Almost half of the 5,000 staff working for Statistics Canada are expected to lose their jobs over the next two years, according to reports.
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Symphony builds health research group with Source deal
15-May-2012
US— Private equity firm Symphony Technology Group (STG) has acquired Source Healthcare Analytics from information services group Wolters Kluwer.
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Tablets added to Arbitron's UK mobile trends service
2-May-2012
UK— Arbitron is to add tablet measurement to its Mobile Trends Panels service in the UK. Information covers app usage, web usage, media consumption, device and network metrics.
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Tech developer delivers kit to track audience for digital signage
14-May-2012
NETHERLANDS— ThirdSight, a developer of facial recognition technology, has launched a software development kit to help outdoor media owners measure their audience.
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Telephone response rates fall to 9%, says Pew report
16-May-2012
US— Telephone survey response rates have slumped to 9%, down from 25% a decade ago, according to analysis by the Pew Research Center.
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The focus group fightback
14-May-2012
Politicians and the media debased the term ‘focus group’ and made it synonymous with spin. Now is the time to reclaim and restore it, say Deborah Mattinson and Merry Baskin.
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'The role researchers play today might not be there tomorrow'
3-May-2012
Coke’s Stan Sthanunathan urged the MR industry to embrace technology or get left behind in his keynote speech at The Market Research Technology Event.
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Time Warner Cable hires for 10,000-customer panel
1-May-2012
US— Time Warner Cable has hired online research agency EasyInsites and branding and communications research specialist DB5 to work on the development of its new customer panel.
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TNS hires qual client leader for Asia Pacific
21-May-2012
SINGAPORE— TNS has appointed Radhecka Roy as regional qualitative client leader for the Asia Pacific region.
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TNS signs global deal for Dapresy Pro online reporting
31-May-2012
SWEDEN— TNS has signed an agreement with software house Dapresy to use its Dapresy Pro online reporting platform on a global basis.
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Tree branches out into Asia with IMImobile partnership
3-May-2012
INDIA— Research and data analysis firm Tree Worldwide has teamed up with mobile data company IMImobile to offer a suite of customer insight and engagement services to mobile operators, brands and enterprises across Asia.
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Trial date set in case of iPhone data sharing
9-May-2012
US— A trial date has been set in the case of a group of iPhone users who are suing Apple and a number of tracking companies over the collection and sharing of personal information taken from their devices.
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TV company Zodiak Kids opens research lab
10-May-2012
UK— Children’s TV company Zodiak Kids, which produces shows including Totally Spies, Waybuloo (pictured) and Redakai, has set up a new research lab headed by François Vallerian.
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Twitter data sifter gets $7.2m investment
4-May-2012
US— Datasift hit the headlines in February when it became the first company to licence two years’ worth of Twitter data for market research analysis. Now it has raised $7.2m in funding.
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Two directors join Facts International
1-Jun-2012
UK— Facts International, part of Chime’s Insight and Engagement Division (CIE), has appointed Sharon Greenslade and Adam Wyles as project directors in the client services team.
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Txt answrs trthfl, say academics
24-May-2012
US— Respondents are more likely to be candid when they answer questions by text message, according to a study by the University of Michigan Institute for Social Research.
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UK ad spend forecasts revised down, US moved up
1-May-2012
GLOBAL— The stagnating European economy is starting to weigh on marketers’ confidence, leading to a minor downward revision in annual ad spend forecasts.
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UM adds Polk automotive data to Rentrak contract
29-May-2012
US— Marketing communications agency UM, which is a division of IPG’s Mediabrands, has expanded its contract with Rentrak to include a subscription to Polk automotive viewing segments – which map the viewing habits of different car buyers.
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Umbel hires Starcom's Bickers for agency solutions role
10-May-2012
US— Digital audience measurement firm Umbel has hired ad industry veteran Amy Bickers as director of agency solutions.
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Unilever chasing improved qual quality with accreditation programme
28-May-2012
UK— Unilever is asking qualitative researchers to take part in a new accreditation programme, amid “growing concern” within the company about the quality of qual work being delivered.
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Use actual behaviour to understand shoppers, conference told
3-May-2012
UK— To better understand consumers as shoppers, researchers need to stop relying so much on claimed behaviour and focus instead on actual behaviour, said Relish Research’s senior partner Monique Drummond at today’s MRS Shopper Research Conference.
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Walmart and RMG team up with AskingCanadians
16-May-2012
CANADA— Walmart and Research Management Group have chosen AskingCanadians to host the retailer’s online research community.
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Wayin heads for the enterprise with Great Place to Work deal
22-May-2012
US— Employee research and training firm Great Place to Work (GPW) is partnering with Wayin, the Q&A service, to give human resources teams access to “pulse survey” capabilities.
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'We want to be the leader in making sophisticated research simple'
24-May-2012
Qualtrics CEO Ryan Smith explains how he plans to spend the $70m invested this month in the online survey software firm.
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What happened in Vegas
4-May-2012
Jeffrey Henning picks out the key themes from The Market Research Technology Event in Las Vegas. Plus: details of Google’s evolving Consumer Surveys offer.
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What I think... about women in research
23-May-2012
As the Women in Research networking group heads to London, we ask founder Kristin Luck for her view on the status of women in research.
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WorldOne appoints Eva Laparra as southern Europe MD
9-May-2012
SPAIN— Online healthcare data collection firm WorldOne has appointed Eva Laparra as managing director for southern Europe, working out of the company’s Barcelona offices.
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WPP makes another Ace Metrix investment
29-May-2012
US— WPP has invested more money into TV ad analytics firm Ace Metrix as part of a new $8m funding round. Its first investment in the company, which measures the effectiveness of TV ads, was in 2010.
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YouTube joins Facebook and Twitter on SocialBakers platform
31-May-2012
US— Social media analytics agency Socialbakers has added YouTube to the list of sites tracked by its campaign performance measurement platform.
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Zooplus taps Emnos for e-commerce customer analysis
31-May-2012
GERMANY— Online pet products retailer Zooplus has tasked customer data analysts Emnos with developing insights into shopper purchasing behaviour so as to better tailor its offering to customer needs.