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Saturday, 20 September 2014

IMPACT 2014

Will Self on brands and storytelling Video

3-Apr-2014

Novelist Will Self discusses his use of research in his stories and how to deal with ‘everythingitis’ – an interest in absolutely everything. Filmed at Impact 2014, the Market Research Society’s annual conference.

Martin Sorrell: keynote interview in full Video

24-Mar-2014

Martin Sorrell, CEO of WPP and patron of the Market Research Society (MRS) interviewed at Impact 2014, the society’s annual conference.

'Aim high, even if you hit a cabbage'

20-Mar-2014

Self-confessed ‘data geek’ Baroness Tanni Grey-Thompson shared her secrets to success at the MRS Conference.

'With knowledge comes power, and with power comes great responsibility'

19-Mar-2014

New MRS president Dianne Thompson gives her inaugural speech at MRS Annual Conference.

'I'm a waterboatman on the meniscus of knowledge'

19-Mar-2014

In the keynote interview on day two of the MRS Conference, Will Self explains why he feels among friends in a room full of researchers.

Activism

Staying one step ahead of the weather makers

19-Mar-2014

How corporations can respond to the rise in activism by keeping close watch on NGOs.

From the death of risk to rogue food: turning trends to traction

19-Mar-2014

A series of case studies presented at the MRS Conference described ways of responding to consumer change.

'There's a gap crying out for people to help companies deal with data'

19-Mar-2014

Stuart Rose discusses how researchers can sell insight to entrepreneurs at the MRS Conference.

Rob Ellison, media manager at Mondelez

Why counting fans is not enough

19-Mar-2014

The explosion of social media has taken us all by surprise, says Stephen Maher, MBA chief executive – but approaches to measurement are ‘not as refined and rigorous’ as one would hope.

'A lot of noise, and very little informed debate'

19-Mar-2014

Deborah Mattinson, Peter Kellner and Richard Wilson debate decision-making in a ‘tweetocracy’.

More comment

The next generation approach to brand equity tracking

17-Sep-2014

Added Value’s Chris Prox and Brian Kushnir look at how brand equity tracking has to adapt to meet the realities of marketing in today’s business environment.

The future of food: what if everyone stops feeling hungry?

15-Sep-2014

Researchers are looking into ways of suppressing appetite, and if successful, the future of the food industry could be very different, as Susan Krueger explains.

Segmenting a cultural audience

10-Sep-2014

The Museum of London’s director of communications, Antony Robbins, describes how an audience segmentation sharpened the museum’s customer focus, and how these insights have been shared with other cultural organisations around the world.

Comments (2)

Reaching the multi-platform respondents

3-Sep-2014

As consumers switch between devices, this cross platform behaviour is affecting survey completion. Aaron Jue, market research director at Decipher has some best practice advice for researchers managing surveys in this environment.