Latest blog posts
Passively measured data can tell you a lot but to get to the ‘why’, researchers still need to ask specific questions says Research Now’s Ben Hogg.
Dr Bob Cook of Firefish dares to mention the C-word as he discusses how this year’s must-have gifts may change the way brands gain insight into people’s lives and how people view themselves.
Children might not deliberately lie in research but researchers need specific questioning techniques to get to the truth says Emma Worrollo managing director of The Pineapple Lounge.
Jon Puleston, vice-president of innovation, Lightspeed GMI, explains why research agencies can learn a thing or two from their advertising counterparts.
Andrew Wiseman, managing director of ICM, ponders the relative merits of real time research.
Novelist Will Self discusses his use of research in his stories and how to deal with ‘everythingitis’ – an interest in absolutely everything. Filmed at Impact 2014, the Market Research Society’s annual conference.
Martin Sorrell, CEO of WPP and patron of the Market Research Society (MRS) interviewed at Impact 2014, the society’s annual conference.
Self-confessed ‘data geek’ Baroness Tanni Grey-Thompson shared her secrets to success at the MRS Conference.
New MRS president Dianne Thompson gives her inaugural speech at MRS Annual Conference.
In the keynote interview on day two of the MRS Conference, Will Self explains why he feels among friends in a room full of researchers.
How corporations can respond to the rise in activism by keeping close watch on NGOs.
A series of case studies presented at the MRS Conference described ways of responding to consumer change.
Stuart Rose discusses how researchers can sell insight to entrepreneurs at the MRS Conference.
The explosion of social media has taken us all by surprise, says Stephen Maher, MBA chief executive – but approaches to measurement are ‘not as refined and rigorous’ as one would hope.
Deborah Mattinson, Peter Kellner and Richard Wilson debate decision-making in a ‘tweetocracy’.
The notion of consumers is passé, say Benoit Beaufils and Christophe Fauconnier of Innate Motion, and market researchers need to see individuals not as consumers, but as a patchwork of social identities.
Market research agencies are too generic, instead they need to focus on brand positioning to create dynamism and differentiation worthy of our innovative industry says Lucy Davison of Keen as Mustard Marketing.
It’s not what you say, but how you say it that counts, says Alex Culshaw. He argues that it’s vital for qualitative researchers of all levels to ‘be there’ as much as possible.
Research agencies often repeat the same mistakes, says training consultant Chris Merrington. He describes the seven most expensive errors that research agencies make with existing clients.