Latest blog posts
In his fourth blog looking at behavioural economic biases, Crawford Hollingworth explores the availability bias.
The internet has changed the way people participate in democracies around the world but the UK is lagging behind and this is a barrier to voting.
Sixteen times more is spent on consumer research than business research but business-to-business companies need to understand their market just as much as consumer-facing ones explains Andrew Dalglish.
In the second of a series of video blogs looking at different methodologies for video content evaluation, BrainJuicer’s John Kearon talks to UM London’s Michael Brown.
In the third in a series of blogs exploring different behavioural economic biases, Crawford Hollingworth looks at the optimism bias.
Campaigning for the General Election has officially begun, but can the work of pollsters change the political narrative this time round?
A good CSR programme can have many positive effects on business, says Ben Hogg. So what can researchers do to help?
In the second of a series of blogs exploring different behavioural economic biases, Crawford Hollingworth looks at heuristics.
Chair of the ESOMAR professional standards committee, Adam Phillips, discusses trustworthy online sampling ahead of a debate on that topic at the MRS Annual Conference, Impact 2015.
Brands need to be ready for the ticking toxic time-bomb that is Generation X because they will refuse to follow the stereotypes of 55+ behaviour says Andrew Wiseman.
In the first of a series of blogs looking at different behavioural economic biases, Crawford Hollingworth discusses the two modes of thinking: system 1 and 2.
The Channel 4 documentary may make entertaining viewing but how much does it tell us about what goes on in four year olds’ minds?
Exploring attitudes to religion requires a careful approach. ScotCen’s Anna Marcinkiewicz describes how cognitive interviewing can inform appropriate survey design.
In the first of a new series of video blogs looking at different methodologies for video content evaluation, Ian Forrester, Unruly’s insight director shares his thoughts with UM London’s Michael Brown.
Former Camelot chief executive Dianne Thompson told delegates at Impact 2015 that the UK’s market research industry is lagging behind other marketing disciplines, a point echoed by her fellow panellists.
The rise of online research raises big questions about sampling error and the reliability of survey findings, Impact 2015 heard yesterday.
English novelist Sebastian Faulks told delegates at Impact 2015, that while thorough research is a must, the reader should feel they are “discovering something, not having it rammed down your throat”.
Social and emotional engagement are playing an increasingly important role in brand reputation and driving profit margins, according to panellists at Impact 2015.
Artist, designer and self-confessed data geek Brendan Dawes told delegates at Impact 2015 how information can be used to create physical objects of beauty that take on a life outside the PC screen.
‘We’re heading towards a car crash of an election result’ reckons Tory pollster and ex David Cameron strategist Andrew Cooper
Artificial intelligence, social media measurement and virtual reality promise to transform consumer insight, Impact 2015 heard.
Researchers from Rethink Mental Illness, Marie Stopes International and the BBC on how not only the findings, but the act of conducting research, can make a difference.
The need for strong, long-term strategy on international affairs is stronger than ever – and market researchers have a role to play in mapping the “human terrain” of geopolitics, General Sir Richard Shirreff said.
At a time when researchers are obsessed with technological innovation, emotional intelligence is what sets qualitative researchers apart, says Peter Totman of Jigsaw Research.
Rory Sutherland considers the role of quadratic voting and where, when and how it may be applied.
Behavioural economics has a monopoly on policy-making, says Tonic’s Charlie Richards. But is it just a useful label? And do labels really matter?
Data sources should not compete with each other, but rather provide a collective view of the customer says Ryan Garner.
Market research and voice of the customer work should complement, not threaten each other, says Wale Omiyale of Confirmit.