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Sunday, 29 March 2015

Latest blog posts

Bias in the spotlight: heuristics


In the second of a series of blogs exploring different behavioural economic biases, Crawford Hollingworth looks at heuristics.

Fit-for-purpose sampling in the digital age


Chair of the ESOMAR professional standards committee, Adam Phillips, discusses trustworthy online sampling ahead of a debate on that topic at the MRS Annual Conference, Impact 2015.

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Talking about my Generation X


Brands need to be ready for the ticking toxic time-bomb that is Generation X because they will refuse to follow the stereotypes of 55+ behaviour says Andrew Wiseman.

Bias in the spotlight: system 1 and 2


In the first of a series of blogs looking at different behavioural economic biases, Crawford Hollingworth discusses the two modes of thinking: system 1 and 2.

The real secret life of four year olds – or just good TV?


The Channel 4 documentary may make entertaining viewing but how much does it tell us about what goes on in four year olds’ minds?

Survey sensitivity


Exploring attitudes to religion requires a careful approach. ScotCen’s Anna Marcinkiewicz describes how cognitive interviewing can inform appropriate survey design.

Evaluating viral Video


In the first of a new series of video blogs looking at different methodologies for video content evaluation, Ian Forrester, Unruly’s insight director shares his thoughts with UM London’s Michael Brown.

Learning from stock market prediction flaws


Market researchers need to be much smarter about aggregating opinion scores argues Jon Puleston.

The innovation fallacy


Talk of innovation is rife in market research, but is the industry’s gaze too focused on new technology? Ian Murray of house51 thinks it’s time for a paradigm shift.

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Dutch diary: IIeX Europe day 2


Day two of IIeX 2015 has been a day where research’s role in a data-rich world has been a core theme says Debrah Harding. 

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Dutch diary: IIeX Europe blog


Debrah Harding, managing director of the Market Research Society, offers her thoughts from day one of the Insight Innovation eXchange (IIeX) Europe conference in Amsterdam.

ELECTION BLOG: Bursting the polling bubble


A growing detachment with the main parties means voter intent for ‘others’ grows, but that doesn’t always translate to actual votes on polling day says Martin Boon.

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The changing face of conferences


It’s not all meeting your mates and collecting interesting freebies, market research conferences can be a platform for all aspects of your business says Ben Hogg.

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Humour is a serious business for kids


If you want to have a conversation with young people, then you need to know how to speak their language. At the moment one of their most favourite techniques is that of humour explains Emma Worrollo.


'The market research industry is lagging behind', says former Camelot CEO Dianne Thompson


Former Camelot chief executive Dianne Thompson told delegates at Impact 2015 that the UK’s market research industry is lagging behind other marketing disciplines, a point echoed by her fellow panellists.

Fishing and cooking – how to make online samples fit for purpose


The rise of online research raises big questions about sampling error and the reliability of survey findings, Impact 2015 heard yesterday.

‘Good storytelling should be in the service of good ideas’ author Sebastian Faulks told Impact 2015


English novelist Sebastian Faulks told delegates at Impact 2015, that while thorough research is a must, the reader should feel they are “discovering something, not having it rammed down your throat”.

Reshaping reputations - how emotional engagement can drive the bottom line


Social and emotional engagement are playing an increasingly important role in brand reputation and driving profit margins, according to panellists at Impact 2015.

'I'm the Kim Kardashian of data' proclaims Brendan Dawes at Impact 2015


Artist, designer and self-confessed data geek Brendan Dawes told delegates at Impact 2015 how information can be used to create physical objects of beauty that take on a life outside the PC screen.

UK heading for 'car crash' General Election says Tory pollster Andrew Cooper


‘We’re heading towards a car crash of an election result’ reckons Tory pollster and ex David Cameron strategist Andrew Cooper

Rise of the machines – technology transforming research


Artificial intelligence, social media measurement and virtual reality promise to transform consumer insight, Impact 2015 heard.

Research as recovery: stories of change


Researchers from Rethink Mental Illness, Marie Stopes International and the BBC on how not only the findings, but the act of conducting research, can make a difference.

Understanding minds essential to successful military strategy, general tells Impact 2015


The need for strong, long-term strategy on international affairs is stronger than ever – and market researchers have a role to play in mapping the “human terrain” of geopolitics, General Sir Richard Shirreff said.

'Qual researchers must walk tall in the land of machines'


At a time when researchers are obsessed with technological innovation, emotional intelligence is what sets qualitative researchers apart, says Peter Totman of Jigsaw Research.

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What Channel 4’s 'Teens' tells us about teenagers’ digital lives


The world of teenagers depicted on Channel 4’s Teens documentary shows a group obsessed with online social comment, but is this an accurate picture or just good telly? By Matthew Nevardis

#Budget2015 – what next for marketing services & MR?


Sinead Hasson, managing director of Hasson Associates, gives her assessment of where the industry needs to focus in light of the recent budget.

The Eternal Optimist


Craig Scott started his medical research company at the end of last year; several months in he shares his tips for clients and agencies working together.

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Apple Watch will prove a winner


With its sleek design, huge budget and eager consumer-base, M&C Saatchi Mobile’s James Hilton thinks the Apple Watch will be an innovation to appeal to multiple markets.