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Saturday, 28 February 2015

Latest blog posts

Learning from stock market prediction flaws


Market researchers need to be much smarter about aggregating opinion scores argues Jon Puleston.

The innovation fallacy


Talk of innovation is rife in market research, but is the industry’s gaze too focused on new technology? Ian Murray of house51 thinks it’s time for a paradigm shift.

Dutch diary: IIeX Europe day 2


Day two of IIeX 2015 has been a day where research’s role in a data-rich world has been a core theme says Debrah Harding. 

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Dutch diary: IIeX Europe blog


Debrah Harding, managing director of the Market Research Society, offers her thoughts from day one of the Insight Innovation eXchange (IIeX) Europe conference in Amsterdam.

ELECTION BLOG: Bursting the polling bubble


A growing detachment with the main parties means voter intent for ‘others’ grows, but that doesn’t always translate to actual votes on polling day says Martin Boon.

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The changing face of conferences


It’s not all meeting your mates and collecting interesting freebies, market research conferences can be a platform for all aspects of your business says Ben Hogg.

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Humour is a serious business for kids


If you want to have a conversation with young people, then you need to know how to speak their language. At the moment one of their most favourite techniques is that of humour explains Emma Worrollo.

ELECTION BLOG: How ‘accurate’ is ‘accurate’ in political polling?


With 99 days to go to polling day, in the first of’s election blogs, Martin Boon looks at poll accuracy.

Out of Africa: taking inspiration from new markets


A fresher, less cynical view of research in developing countries means established methods can be adapted to great effect says Firefish’s Bob Cook.

Is it time for the board to be replaced?


Businesses need to judge and anticipate what will happen in future markets, Jon Puleston asks whether boards of directors are up to the job.

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Will Self on brands and storytelling Video


Novelist Will Self discusses his use of research in his stories and how to deal with ‘everythingitis’ – an interest in absolutely everything. Filmed at Impact 2014, the Market Research Society’s annual conference.

Martin Sorrell: keynote interview in full Video


Martin Sorrell, CEO of WPP and patron of the Market Research Society (MRS) interviewed at Impact 2014, the society’s annual conference.

'Aim high, even if you hit a cabbage'


Self-confessed ‘data geek’ Baroness Tanni Grey-Thompson shared her secrets to success at the MRS Conference.

'With knowledge comes power, and with power comes great responsibility'


New MRS president Dianne Thompson gives her inaugural speech at MRS Annual Conference.

'I'm a waterboatman on the meniscus of knowledge'


In the keynote interview on day two of the MRS Conference, Will Self explains why he feels among friends in a room full of researchers.


Staying one step ahead of the weather makers


How corporations can respond to the rise in activism by keeping close watch on NGOs.

From the death of risk to rogue food: turning trends to traction


A series of case studies presented at the MRS Conference described ways of responding to consumer change.

'There's a gap crying out for people to help companies deal with data'


Stuart Rose discusses how researchers can sell insight to entrepreneurs at the MRS Conference.

Rob Ellison, media manager at Mondelez

Why counting fans is not enough


The explosion of social media has taken us all by surprise, says Stephen Maher, MBA chief executive – but approaches to measurement are ‘not as refined and rigorous’ as one would hope.

'A lot of noise, and very little informed debate'


Deborah Mattinson, Peter Kellner and Richard Wilson debate decision-making in a ‘tweetocracy’.

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A spotlight on skills


As insight continues to evolve, researchers can give employability a boost by harnessing skills. Sinead Hasson looks over the past twelve months in from a skills perspective.

Significance – statistical or practical?


With the common misinterpretation of statistical ‘significance’ Leigh Morris says researchers and marketers must better understand the difference between something statistically significant and actually meaningful.

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Seven rules of social media evaluation


Evaluating social media campaigns is moving from ‘likes’ to measuring ROI. It creates an opportunity for market researchers if they can grasp the chance to be the natural masters of this growth area says Ray Poynter.

Magazines must adapt to changing reader behaviour


As the latest ABCs show, magazine decline is steadying as these brands extend and target consumers’ passion points. But more still needs to be done as Carat’s head of publishing, Stephanie Arlett, explains