Latest blog posts
In the second of a series of blogs exploring different behavioural economic biases, Crawford Hollingworth looks at heuristics.
Chair of the ESOMAR professional standards committee, Adam Phillips, discusses trustworthy online sampling ahead of a debate on that topic at the MRS Annual Conference, Impact 2015.
Brands need to be ready for the ticking toxic time-bomb that is Generation X because they will refuse to follow the stereotypes of 55+ behaviour says Andrew Wiseman.
In the first of a series of blogs looking at different behavioural economic biases, Crawford Hollingworth discusses the two modes of thinking: system 1 and 2.
The Channel 4 documentary may make entertaining viewing but how much does it tell us about what goes on in four year olds’ minds?
Exploring attitudes to religion requires a careful approach. ScotCen’s Anna Marcinkiewicz describes how cognitive interviewing can inform appropriate survey design.
In the first of a new series of video blogs looking at different methodologies for video content evaluation, Ian Forrester, Unruly’s insight director shares his thoughts with UM London’s Michael Brown.
Market researchers need to be much smarter about aggregating opinion scores argues Jon Puleston.
Talk of innovation is rife in market research, but is the industry’s gaze too focused on new technology? Ian Murray of house51 thinks it’s time for a paradigm shift.
Day two of IIeX 2015 has been a day where research’s role in a data-rich world has been a core theme says Debrah Harding.
Debrah Harding, managing director of the Market Research Society, offers her thoughts from day one of the Insight Innovation eXchange (IIeX) Europe conference in Amsterdam.
A growing detachment with the main parties means voter intent for ‘others’ grows, but that doesn’t always translate to actual votes on polling day says Martin Boon.
It’s not all meeting your mates and collecting interesting freebies, market research conferences can be a platform for all aspects of your business says Ben Hogg.
If you want to have a conversation with young people, then you need to know how to speak their language. At the moment one of their most favourite techniques is that of humour explains Emma Worrollo.
Former Camelot chief executive Dianne Thompson told delegates at Impact 2015 that the UK’s market research industry is lagging behind other marketing disciplines, a point echoed by her fellow panellists.
The rise of online research raises big questions about sampling error and the reliability of survey findings, Impact 2015 heard yesterday.
English novelist Sebastian Faulks told delegates at Impact 2015, that while thorough research is a must, the reader should feel they are “discovering something, not having it rammed down your throat”.
Social and emotional engagement are playing an increasingly important role in brand reputation and driving profit margins, according to panellists at Impact 2015.
Artist, designer and self-confessed data geek Brendan Dawes told delegates at Impact 2015 how information can be used to create physical objects of beauty that take on a life outside the PC screen.
‘We’re heading towards a car crash of an election result’ reckons Tory pollster and ex David Cameron strategist Andrew Cooper
Artificial intelligence, social media measurement and virtual reality promise to transform consumer insight, Impact 2015 heard.
Researchers from Rethink Mental Illness, Marie Stopes International and the BBC on how not only the findings, but the act of conducting research, can make a difference.
The need for strong, long-term strategy on international affairs is stronger than ever – and market researchers have a role to play in mapping the “human terrain” of geopolitics, General Sir Richard Shirreff said.
At a time when researchers are obsessed with technological innovation, emotional intelligence is what sets qualitative researchers apart, says Peter Totman of Jigsaw Research.
The world of teenagers depicted on Channel 4’s Teens documentary shows a group obsessed with online social comment, but is this an accurate picture or just good telly? By Matthew Nevardis
Sinead Hasson, managing director of Hasson Associates, gives her assessment of where the industry needs to focus in light of the recent budget.
Craig Scott started his medical research company at the end of last year; several months in he shares his tips for clients and agencies working together.
With its sleek design, huge budget and eager consumer-base, M&C Saatchi Mobile’s James Hilton thinks the Apple Watch will be an innovation to appeal to multiple markets.