This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

Saturday, 28 February 2015

Latest blog posts

Learning from stock market prediction flaws

26-Feb-2015

Market researchers need to be much smarter about aggregating opinion scores argues Jon Puleston.

The innovation fallacy

24-Feb-2015

Talk of innovation is rife in market research, but is the industry’s gaze too focused on new technology? Ian Murray of house51 thinks it’s time for a paradigm shift.

Dutch diary: IIeX Europe day 2

20-Feb-2015

Day two of IIeX 2015 has been a day where research’s role in a data-rich world has been a core theme says Debrah Harding. 

Comments (1)

Dutch diary: IIeX Europe blog

19-Feb-2015

Debrah Harding, managing director of the Market Research Society, offers her thoughts from day one of the Insight Innovation eXchange (IIeX) Europe conference in Amsterdam.

ELECTION BLOG: Bursting the polling bubble

12-Feb-2015

A growing detachment with the main parties means voter intent for ‘others’ grows, but that doesn’t always translate to actual votes on polling day says Martin Boon.

Comments (2)

The changing face of conferences

2-Feb-2015

It’s not all meeting your mates and collecting interesting freebies, market research conferences can be a platform for all aspects of your business says Ben Hogg.

Comments (10)

Humour is a serious business for kids

28-Jan-2015

If you want to have a conversation with young people, then you need to know how to speak their language. At the moment one of their most favourite techniques is that of humour explains Emma Worrollo.

ELECTION BLOG: How ‘accurate’ is ‘accurate’ in political polling?

27-Jan-2015

With 99 days to go to polling day, in the first of research-live.com’s election blogs, Martin Boon looks at poll accuracy.

Out of Africa: taking inspiration from new markets

21-Jan-2015

A fresher, less cynical view of research in developing countries means established methods can be adapted to great effect says Firefish’s Bob Cook.

Is it time for the board to be replaced?

7-Jan-2015

Businesses need to judge and anticipate what will happen in future markets, Jon Puleston asks whether boards of directors are up to the job.

Comments (4)

IMPACT 2014

Will Self on brands and storytelling Video

3-Apr-2014

Novelist Will Self discusses his use of research in his stories and how to deal with ‘everythingitis’ – an interest in absolutely everything. Filmed at Impact 2014, the Market Research Society’s annual conference.

Martin Sorrell: keynote interview in full Video

24-Mar-2014

Martin Sorrell, CEO of WPP and patron of the Market Research Society (MRS) interviewed at Impact 2014, the society’s annual conference.

'Aim high, even if you hit a cabbage'

20-Mar-2014

Self-confessed ‘data geek’ Baroness Tanni Grey-Thompson shared her secrets to success at the MRS Conference.

'With knowledge comes power, and with power comes great responsibility'

19-Mar-2014

New MRS president Dianne Thompson gives her inaugural speech at MRS Annual Conference.

'I'm a waterboatman on the meniscus of knowledge'

19-Mar-2014

In the keynote interview on day two of the MRS Conference, Will Self explains why he feels among friends in a room full of researchers.

Activism

Staying one step ahead of the weather makers

19-Mar-2014

How corporations can respond to the rise in activism by keeping close watch on NGOs.

From the death of risk to rogue food: turning trends to traction

19-Mar-2014

A series of case studies presented at the MRS Conference described ways of responding to consumer change.

'There's a gap crying out for people to help companies deal with data'

19-Mar-2014

Stuart Rose discusses how researchers can sell insight to entrepreneurs at the MRS Conference.

Rob Ellison, media manager at Mondelez

Why counting fans is not enough

19-Mar-2014

The explosion of social media has taken us all by surprise, says Stephen Maher, MBA chief executive – but approaches to measurement are ‘not as refined and rigorous’ as one would hope.

'A lot of noise, and very little informed debate'

19-Mar-2014

Deborah Mattinson, Peter Kellner and Richard Wilson debate decision-making in a ‘tweetocracy’.

More comment

A spotlight on skills

27-Feb-2015

As insight continues to evolve, researchers can give employability a boost by harnessing skills. Sinead Hasson looks over the past twelve months in Research-live.com from a skills perspective.

Significance – statistical or practical?

25-Feb-2015

With the common misinterpretation of statistical ‘significance’ Leigh Morris says researchers and marketers must better understand the difference between something statistically significant and actually meaningful.

Comments (3)

Seven rules of social media evaluation

23-Feb-2015

Evaluating social media campaigns is moving from ‘likes’ to measuring ROI. It creates an opportunity for market researchers if they can grasp the chance to be the natural masters of this growth area says Ray Poynter.

Magazines must adapt to changing reader behaviour

13-Feb-2015

As the latest ABCs show, magazine decline is steadying as these brands extend and target consumers’ passion points. But more still needs to be done as Carat’s head of publishing, Stephanie Arlett, explains