Latest blog posts
Market researchers and design thinkers think they are doing fundamentally different work. But Ian Murray believes we are all focused on one thing: human centricity. And his plumber agrees.
Our decisions and preferences are affected by how information is presented to us. How something is framed can make different features more or less front of mind and alter decision-making and behaviour. By Crawford Hollingworth.
Agencies should carry out research for their own benefit as well as clients’ argues Circle’s Andrew Dalglish.
The final day of IIeX in Atlanta included clients such as Coca-Cola and Merck talking about how to support innovation within large organisations, as ZappiStore’s Stephen Phillips reports
Agile methods and human insight were the themes of day two of the IIeX conference in Atlanta, says Stephen Phillips of Zappistore.
How can the same evidence lead to different conclusions? It’s all down to confirmation bias, says Crawford Hollingworth.
Stephen Phillips of Zappistore offers his thoughts on day one of the IIeX conference in Atlanta.
In the third of a series of video blogs looking at different methodologies for video content evaluation, Ogilvy & Mather’s vice-chairman, and Impact columnist Rory Sutherland talks to UM London’s Michael Brown.
How can researchers benefit from people’s desire to be seen and heard as individuals asks Andrew Wiseman.
In his latest blog on behavioural economic biases, Crawford Hollingworth looks at the effect of anchoring on decision-making.
How will the rise of artificial intelligence affect the market research industry asks Dr Bob Cook.
Change blindness describes how we miss change that takes place when we look briefly away from a scene. Crawford Hollingworth describes the implications in his latest blog on behavioural biases.
Criticism of polling companies has been rife following last week’s unpredicted outright win for the Conservatives in the General Election. But have they been unfairly blamed? By Charlie Richards.
Researchers are now widely using behavioural economics to understand consumers. But, asks Ian Murray, are they paying enough attention to their own behaviour?
The election result will be as much a judgement on the politicians as the pollsters says Martin Boon.
Crawford Hollingworth turns his focus to inattentional blindness in his fifth blog in the series looking at behavioural economic biases.
Former Camelot chief executive Dianne Thompson told delegates at Impact 2015 that the UK’s market research industry is lagging behind other marketing disciplines, a point echoed by her fellow panellists.
The rise of online research raises big questions about sampling error and the reliability of survey findings, Impact 2015 heard yesterday.
English novelist Sebastian Faulks told delegates at Impact 2015, that while thorough research is a must, the reader should feel they are “discovering something, not having it rammed down your throat”.
Social and emotional engagement are playing an increasingly important role in brand reputation and driving profit margins, according to panellists at Impact 2015.
Artist, designer and self-confessed data geek Brendan Dawes told delegates at Impact 2015 how information can be used to create physical objects of beauty that take on a life outside the PC screen.
‘We’re heading towards a car crash of an election result’ reckons Tory pollster and ex David Cameron strategist Andrew Cooper
Artificial intelligence, social media measurement and virtual reality promise to transform consumer insight, Impact 2015 heard.
Researchers from Rethink Mental Illness, Marie Stopes International and the BBC on how not only the findings, but the act of conducting research, can make a difference.
The need for strong, long-term strategy on international affairs is stronger than ever – and market researchers have a role to play in mapping the “human terrain” of geopolitics, General Sir Richard Shirreff said.
At a time when researchers are obsessed with technological innovation, emotional intelligence is what sets qualitative researchers apart, says Peter Totman of Jigsaw Research.
Offering ‘free’ insights from proprietary research has benefits for both agencies and clients. But there are some important guidelines to consider, says Shoppercentric’s Danielle Pinnington.
Toluna’s Phil Ahad shares three things survey respondents gravitate towards and how these can be used to improve your market research.
As the first session of the British Polling Council’s inquiry kicks off, NatCen’s Kirby Swales thinks the whole research industry must improve its communications skills.
A more sustainable future is in business’s interests, but the road to change will not be easy and research will play a critical role, says Selena King of Firefish.