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Tuesday, 21 October 2014

Latest blog posts

Liar Liar: The truth about kids and research

20-Oct-2014

Children might not deliberately lie in research but researchers need specific questioning techniques to get to the truth says Emma Worrollo managing director of The Pineapple Lounge.

Research agencies should ‘be more advertising agency’

13-Oct-2014

Jon Puleston, vice-president of innovation, Lightspeed GMI, explains why research agencies can learn a thing or two from their advertising counterparts.

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Keeping it real – what’s the point of Real Time Research?

6-Oct-2014

Andrew Wiseman, managing director of ICM, ponders the relative merits of real time research.

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IMPACT 2014

Will Self on brands and storytelling Video

3-Apr-2014

Novelist Will Self discusses his use of research in his stories and how to deal with ‘everythingitis’ – an interest in absolutely everything. Filmed at Impact 2014, the Market Research Society’s annual conference.

Martin Sorrell: keynote interview in full Video

24-Mar-2014

Martin Sorrell, CEO of WPP and patron of the Market Research Society (MRS) interviewed at Impact 2014, the society’s annual conference.

'Aim high, even if you hit a cabbage'

20-Mar-2014

Self-confessed ‘data geek’ Baroness Tanni Grey-Thompson shared her secrets to success at the MRS Conference.

'With knowledge comes power, and with power comes great responsibility'

19-Mar-2014

New MRS president Dianne Thompson gives her inaugural speech at MRS Annual Conference.

'I'm a waterboatman on the meniscus of knowledge'

19-Mar-2014

In the keynote interview on day two of the MRS Conference, Will Self explains why he feels among friends in a room full of researchers.

Activism

Staying one step ahead of the weather makers

19-Mar-2014

How corporations can respond to the rise in activism by keeping close watch on NGOs.

From the death of risk to rogue food: turning trends to traction

19-Mar-2014

A series of case studies presented at the MRS Conference described ways of responding to consumer change.

'There's a gap crying out for people to help companies deal with data'

19-Mar-2014

Stuart Rose discusses how researchers can sell insight to entrepreneurs at the MRS Conference.

Rob Ellison, media manager at Mondelez

Why counting fans is not enough

19-Mar-2014

The explosion of social media has taken us all by surprise, says Stephen Maher, MBA chief executive – but approaches to measurement are ‘not as refined and rigorous’ as one would hope.

'A lot of noise, and very little informed debate'

19-Mar-2014

Deborah Mattinson, Peter Kellner and Richard Wilson debate decision-making in a ‘tweetocracy’.

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Measuring satisfaction

15-Oct-2014

As businesses search for better understanding of customer satisfaction, Tim Glowa, co-founder of analytics company Bug Insights and Lauren White associate consultant, discuss current limitations in measuring.

Five insight issues facing marketers

8-Oct-2014

What are the issues facing insight specialists at the world’s biggest companies? Rob Dreblow from the World Federation of Advertisers highlights five common challenges.

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Ello Ello: premium vs freemium in social media

7-Oct-2014

Ad-free, invitation-only social media platform Ello has attracted thousands of membership requests since its launch. Richard Bussy of GfK ponders the questions that its growing popularity raises.

Data aggregation and finding the golden goose to lay those eggs

29-Sep-2014

Market research benefits from clients, suppliers and data firms collaborating to merge data and create better, more holistic insight. Cint’s Richard Thornton explains how with tech start-ups moving into this space, existing players must form partnerships to provide technology-led solutions that make data gathering and analysis a seamless experience for clients.