Latest blog posts
Is the agency landscape shifting with a move back to clients opting for a lead strategic agency? And if so, how can you plan your business strategy to meet this challenge asks Paul Tredwell.
In his latest video blog, Michael Brown talks to Monkey See Research founder, Helen Nuki, about measuring behaviour and other challenges of measuring ad effectiveness.
Status quo bias is a preference for the current state of affairs. We often avoid change; and if faced with a choice tend to go-with-the-flow of pre-set options or defaults.
Our natural inclination to compartmentalise our finances can lead to some surprising and sometimes contradictory behaviour, writes Crawford Hollingworth.
Regardless of work flow, research agencies need to be ready to participate and share thinking with clients if they are to break out of a project-based relationship says Paul Tredwell.
The paradox of choice is that while we think more choice would make us happy, the reality is that it often doesn’t explains Crawford Hollingworth.
In the latest in the series of Michael Brown’s video blogs, he talks to adam&eveDDB’s Les Binet about how to determine advertising effectiveness.
As the Labour Party gathers in Brighton for its annual conference, all eyes are on Jeremy Corbyn. ICM Unlimited’s Gregor Jackson, looks at how the new leader is going down in marginals.
Digital ease may vary across the generations but it is altering the way in which products are bought across every age group says SSI’s Pete Cape.
Emotional advertising is better at building long-term brand awareness than message-based ads but has the trend for sad Christmas TV advertising, epitomised by John Lewis, run its course asks BrainJuicer’s Tom Ewing.
More data doesn’t always mean better business decisions. But with the help of data science tools, employees at all levels can act on this added insight says Bobby Koritala
Technology means small brands can now access market research in a way that was previously confined to big brands argues Anthony Vinci.