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Tuesday, 01 September 2015

Latest blog posts

Bias in the spotlight: social norms – part 1

25-Aug-2015

We have a common tendency to adopt the opinions and follow the behaviours of the majority to feel safer, to avoid conflict or simply to be more cognitively efficient in our decision-making.

Bias in the spotlight: the hot-cold empathy gap

11-Aug-2015

The hot-cold empathy gap is the tendency to underestimate how our preferences will change when in either a ‘hot’ or ‘cold’ emotional state: as our state of mind changes, something we might previously have found unappealing might become irresistible. By Crawford Hollingworth.

Bias in the spotlight: reciprocity

28-Jul-2015

Reciprocity bias is our tendency to reciprocate the actions of others creating a wave of indebtedness. If somebody does something for us, or gives us something, we are more likely to return the favour or pass the favour on to others. We have the tendency to behave toward others as they behave toward us.

Bias in the spotlight: loss aversion

14-Jul-2015

Loss aversion is a cognitive bias which describes the way in which we feel the pain of a loss more than the pleasure of an equal gain. This means that we value more highly what we already have than that which we stand to gain. By Crawford Hollingworth

IMPACT 2015

'The market research industry is lagging behind', says former Camelot CEO Dianne Thompson

19-Mar-2015

Former Camelot chief executive Dianne Thompson told delegates at Impact 2015 that the UK’s market research industry is lagging behind other marketing disciplines, a point echoed by her fellow panellists.

Fishing and cooking – how to make online samples fit for purpose

19-Mar-2015

The rise of online research raises big questions about sampling error and the reliability of survey findings, Impact 2015 heard yesterday.

‘Good storytelling should be in the service of good ideas’ author Sebastian Faulks told Impact 2015

19-Mar-2015

English novelist Sebastian Faulks told delegates at Impact 2015, that while thorough research is a must, the reader should feel they are “discovering something, not having it rammed down your throat”.

Reshaping reputations - how emotional engagement can drive the bottom line

18-Mar-2015

Social and emotional engagement are playing an increasingly important role in brand reputation and driving profit margins, according to panellists at Impact 2015.

'I'm the Kim Kardashian of data' proclaims Brendan Dawes at Impact 2015

18-Mar-2015

Artist, designer and self-confessed data geek Brendan Dawes told delegates at Impact 2015 how information can be used to create physical objects of beauty that take on a life outside the PC screen.

UK heading for 'car crash' General Election says Tory pollster Andrew Cooper

18-Mar-2015

‘We’re heading towards a car crash of an election result’ reckons Tory pollster and ex David Cameron strategist Andrew Cooper

Rise of the machines – technology transforming research

18-Mar-2015

Artificial intelligence, social media measurement and virtual reality promise to transform consumer insight, Impact 2015 heard.

Research as recovery: stories of change

18-Mar-2015

Researchers from Rethink Mental Illness, Marie Stopes International and the BBC on how not only the findings, but the act of conducting research, can make a difference.

Understanding minds essential to successful military strategy, general tells Impact 2015

18-Mar-2015

The need for strong, long-term strategy on international affairs is stronger than ever – and market researchers have a role to play in mapping the “human terrain” of geopolitics, General Sir Richard Shirreff said.

'Qual researchers must walk tall in the land of machines'

18-Mar-2015

At a time when researchers are obsessed with technological innovation, emotional intelligence is what sets qualitative researchers apart, says Peter Totman of Jigsaw Research.

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Mind measurement

27-Aug-2015

In the latest in Colin Strong’s series rethinking areas of market research, he turns his attention to the importance of attitude measurement and psychometrics.

Comments (2)

Video content appeal across the platforms

24-Aug-2015

The way in which people are watching video content is subtly shifting as Hyperfine Media’s Garth Haley explains.

Removing the jokers from the pack

20-Aug-2015

Checking data quality should be as important a part of the research process as analysing results, says Laura Finnemore. She wants to drive sample quality to the top of the agenda.

Comments (7)

Surveys and 'the swipe'

17-Aug-2015

With the prevalence of the ‘swipe’ gesture in apps like Tinder, should researchers be incorporating this intuitive action into mobile surveys? Andrew Wiseman of ICM asks.

Comments (1)