Latest blog posts
Brand collaborations could be used more to encourage consumers to try new brands as well as help retailers maximise the potential that meal and snack time opportunities present.
Tesco’s announcement that it is to provide the equivalent of seven million meals a year to more than 1,000 charities across the UK could tap into consumers’ growing support for ethical brands and retailers. With growing evidence that consumers will spend more with brands and retailers they regard as socially responsible, it is any area that both FMCG suppliers and the multiples should use as a way of getting closer to their consumers and understanding what motivates them.
In a blog post lamenting the demise of COI, Pete Stevenson, the creative director of The Edge Picture Company, said: “We’ll look back and say that the COI was the worst way for the public sector to communicate except for all the other ways that were tried after it was closed down.” Indeed many wager that it won’t be long until some bright spark in the Cabinet Office hits on the idea of forming an Office of Centralised Information to handle procurement, manage projects when needed ...
Increase in families reducing food waste to save money should have brands looking for a way to get up close and personal
Brands need to gain and act upon a more detailed understanding of the way we are living our lives today, after new research from the consumer organisation Which? found that consumers are making greater efforts to waste less food.
Storytelling is an effective means of conveying information – but the most effective stories aren’t always the most accurate ones. This is something researchers and brand owners need to bear in mind, says Colin Strong.
As text messaging enters its third decade, Ipsos Mori’s Daniel Welch wonders how much life there is left in this old technology, now that phone users – and researchers – have email, apps and more to play with.
From overcoming disconnects to discovering the meaning of thaasophobia. Camino Insight’s Deborah Simmons presents highlights from last week’s MRS Intelligence Summit.
What can the business story learn from the story business? Branding consultant Robert Mighall outlines the key lessons.