Latest blog posts
Children might not deliberately lie in research but researchers need specific questioning techniques to get to the truth says Emma Worrollo managing director of The Pineapple Lounge.
Jon Puleston, vice-president of innovation, Lightspeed GMI, explains why research agencies can learn a thing or two from their advertising counterparts.
Andrew Wiseman, managing director of ICM, ponders the relative merits of real time research.
Novelist Will Self discusses his use of research in his stories and how to deal with ‘everythingitis’ – an interest in absolutely everything. Filmed at Impact 2014, the Market Research Society’s annual conference.
Martin Sorrell, CEO of WPP and patron of the Market Research Society (MRS) interviewed at Impact 2014, the society’s annual conference.
Self-confessed ‘data geek’ Baroness Tanni Grey-Thompson shared her secrets to success at the MRS Conference.
New MRS president Dianne Thompson gives her inaugural speech at MRS Annual Conference.
In the keynote interview on day two of the MRS Conference, Will Self explains why he feels among friends in a room full of researchers.
How corporations can respond to the rise in activism by keeping close watch on NGOs.
A series of case studies presented at the MRS Conference described ways of responding to consumer change.
Stuart Rose discusses how researchers can sell insight to entrepreneurs at the MRS Conference.
The explosion of social media has taken us all by surprise, says Stephen Maher, MBA chief executive – but approaches to measurement are ‘not as refined and rigorous’ as one would hope.
Deborah Mattinson, Peter Kellner and Richard Wilson debate decision-making in a ‘tweetocracy’.
As businesses search for better understanding of customer satisfaction, Tim Glowa, co-founder of analytics company Bug Insights and Lauren White associate consultant, discuss current limitations in measuring.
What are the issues facing insight specialists at the world’s biggest companies? Rob Dreblow from the World Federation of Advertisers highlights five common challenges.
Ad-free, invitation-only social media platform Ello has attracted thousands of membership requests since its launch. Richard Bussy of GfK ponders the questions that its growing popularity raises.
Market research benefits from clients, suppliers and data firms collaborating to merge data and create better, more holistic insight. Cint’s Richard Thornton explains how with tech start-ups moving into this space, existing players must form partnerships to provide technology-led solutions that make data gathering and analysis a seamless experience for clients.