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Sunday, 23 November 2014

Latest blog posts

Video saved the radio star


Passively measured data can tell you a lot but to get to the ‘why’, researchers still need to ask specific questions says Research Now’s Ben Hogg.

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Wearable technology and the age of awareness


Dr Bob Cook of Firefish dares to mention the C-word as he discusses how this year’s must-have gifts may change the way brands gain insight into people’s lives and how people view themselves.

Liar Liar: The truth about kids and research


Children might not deliberately lie in research but researchers need specific questioning techniques to get to the truth says Emma Worrollo managing director of The Pineapple Lounge.

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Research agencies should ‘be more advertising agency’


Jon Puleston, vice-president of innovation, Lightspeed GMI, explains why research agencies can learn a thing or two from their advertising counterparts.

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Keeping it real – what’s the point of Real Time Research?


Andrew Wiseman, managing director of ICM, ponders the relative merits of real time research.

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Will Self on brands and storytelling Video


Novelist Will Self discusses his use of research in his stories and how to deal with ‘everythingitis’ – an interest in absolutely everything. Filmed at Impact 2014, the Market Research Society’s annual conference.

Martin Sorrell: keynote interview in full Video


Martin Sorrell, CEO of WPP and patron of the Market Research Society (MRS) interviewed at Impact 2014, the society’s annual conference.

'Aim high, even if you hit a cabbage'


Self-confessed ‘data geek’ Baroness Tanni Grey-Thompson shared her secrets to success at the MRS Conference.

'With knowledge comes power, and with power comes great responsibility'


New MRS president Dianne Thompson gives her inaugural speech at MRS Annual Conference.

'I'm a waterboatman on the meniscus of knowledge'


In the keynote interview on day two of the MRS Conference, Will Self explains why he feels among friends in a room full of researchers.


Staying one step ahead of the weather makers


How corporations can respond to the rise in activism by keeping close watch on NGOs.

From the death of risk to rogue food: turning trends to traction


A series of case studies presented at the MRS Conference described ways of responding to consumer change.

'There's a gap crying out for people to help companies deal with data'


Stuart Rose discusses how researchers can sell insight to entrepreneurs at the MRS Conference.

Rob Ellison, media manager at Mondelez

Why counting fans is not enough


The explosion of social media has taken us all by surprise, says Stephen Maher, MBA chief executive – but approaches to measurement are ‘not as refined and rigorous’ as one would hope.

'A lot of noise, and very little informed debate'


Deborah Mattinson, Peter Kellner and Richard Wilson debate decision-making in a ‘tweetocracy’.

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Who wants to be a consumer?


The notion of consumers is passé, say Benoit Beaufils and Christophe Fauconnier of Innate Motion, and market researchers need to see individuals not as consumers, but as a patchwork of social identities.

Time for MR brands to standout and be strong


Market research agencies are too generic, instead they need to focus on brand positioning to create dynamism and differentiation worthy of our innovative industry says Lucy Davison of Keen as Mustard Marketing.

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When words aren't enough


It’s not what you say, but how you say it that counts, says Alex Culshaw. He argues that it’s vital for qualitative researchers of all levels to ‘be there’ as much as possible.

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The seven most expensive research agency mistakes


Research agencies often repeat the same mistakes, says training consultant Chris Merrington. He describes the seven most expensive errors that research agencies make with existing clients.

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