Latest blog posts
Is there really such a thing as customer loyalty?
Dunkin’ Donuts has just been named by Brands Keys Customer Loyalty Engagement Index as number one in customer loyalty for the highly competitive US coffee sector for the sixth year in a row. But when it comes to brands are we really talking about loyalty or are we talking about convenience and opportunism on the part of the consumer?
Research in the year 2020
Steve recently sat on a panel looking at where the research world may be in 2020.
Jana’s Eagle one of '50 people who will change the world'
Nathan Eagle (pictured), founder and CEO of mobile phone crowdsourcing company Jana, is nominated on Wired magazine’s Smart List 2012: 50 people who will change the world.
The Social Media Garden – now open
The Unilever-backed project, built around a new online collaboration platform, has gone public.
The brand battle of the sexes
Lynx has launched a female product. Is this a game changer for the sector?
No guts no glory
A new award aims to recognise those who have shown exceptional bravery in the name of research.
Smart hiring pays big dividends
Over the past year, the Cambiar partners have been writing, presenting and blogging about the winds of change within the MR industry. Leading companies across the value chain are listening, evaluating business models and setting strategy for the future. In addition, new entrants, many from outside our industry, are adding to the mix as well as challenging the status quo.
Vintage visualisations
A poster display at the London Transport Museum reminds us that data visualisation has been around for a long time.
Celebrity brand match
This week’s news that chocolate bar Snickers is replacing A-Team hero Mr T with former Dynasty sirens Joan Collins and Stephanie Beacham shouldn’t be that much of a story – except nobody I have spoken to since can see an overt Joan Collins–Snickers connection.
2012: The year of social products
Pete Comley highlights more companies adapting to the My Crowd trend and making social media an integral part of the products they offer.
Is Amazon on the verge of offering analytics?
Online retailer Amazon could be about to embark on a venture that will see it offer data analytics services to businesses, according to reports.
The retail savings game
Can brands and retailers find ways to reward consumers for savvy shopping habits?
Cliqing with the crowd at Christmas
Cliq and Shopycat are two successful examples of companies leveraging the My Crowd trend, says Pete Comley.
Getting out the crystal ball – what does 2012 hold in store?
The outlook for 2012 is not exactly optimistic, so I’ve dusted off my crystal ball to try and see what the next twelve months holds for brands, marketers and consumers.
The hit parade
2011 has been Research Live’s biggest year yet, and these were our most popular articles.
More comment
How much?
A new study shows people overestimate what others will pay for goods. Neil Cary and Lisa Bella consider the implications for pricing research.
Scotland’s big question
As the Scottish National Party plans a referendum on Scottish independence, Ruth Stevenson of Ruthless Research wonders whether they’re asking the right question.
We have ways of making you talk
A group of scientists say they’ve found a way to tell what word someone is thinking of by studying their brain waves. It’s a trick that market researchers wouldn’t mind mastering, writes Bronwen Morgan.
Internships in research: Who really benefits?
The growing number of unpaid or underpaid interns working in research agencies is a worrying trend, says Discovery MD Trish Parker.