Latest blog posts
Reciprocity bias is our tendency to reciprocate the actions of others creating a wave of indebtedness. If somebody does something for us, or gives us something, we are more likely to return the favour or pass the favour on to others. We have the tendency to behave toward others as they behave toward us.
Loss aversion is a cognitive bias which describes the way in which we feel the pain of a loss more than the pleasure of an equal gain. This means that we value more highly what we already have than that which we stand to gain. By Crawford Hollingworth
Market researchers and design thinkers think they are doing fundamentally different work. But Ian Murray believes we are all focused on one thing: human centricity. And his plumber agrees.
Our decisions and preferences are affected by how information is presented to us. How something is framed can make different features more or less front of mind and alter decision-making and behaviour. By Crawford Hollingworth.
Agencies should carry out research for their own benefit as well as clients’ argues Circle’s Andrew Dalglish.
The final day of IIeX in Atlanta included clients such as Coca-Cola and Merck talking about how to support innovation within large organisations, as ZappiStore’s Stephen Phillips reports
Agile methods and human insight were the themes of day two of the IIeX conference in Atlanta, says Stephen Phillips of Zappistore.
How can the same evidence lead to different conclusions? It’s all down to confirmation bias, says Crawford Hollingworth.
Stephen Phillips of Zappistore offers his thoughts on day one of the IIeX conference in Atlanta.
In the third of a series of video blogs looking at different methodologies for video content evaluation, Ogilvy & Mather’s vice-chairman, and Impact columnist Rory Sutherland talks to UM London’s Michael Brown.
How can researchers benefit from people’s desire to be seen and heard as individuals asks Andrew Wiseman.
In his latest blog on behavioural economic biases, Crawford Hollingworth looks at the effect of anchoring on decision-making.
Former Camelot chief executive Dianne Thompson told delegates at Impact 2015 that the UK’s market research industry is lagging behind other marketing disciplines, a point echoed by her fellow panellists.
The rise of online research raises big questions about sampling error and the reliability of survey findings, Impact 2015 heard yesterday.
English novelist Sebastian Faulks told delegates at Impact 2015, that while thorough research is a must, the reader should feel they are “discovering something, not having it rammed down your throat”.
Social and emotional engagement are playing an increasingly important role in brand reputation and driving profit margins, according to panellists at Impact 2015.
Artist, designer and self-confessed data geek Brendan Dawes told delegates at Impact 2015 how information can be used to create physical objects of beauty that take on a life outside the PC screen.
‘We’re heading towards a car crash of an election result’ reckons Tory pollster and ex David Cameron strategist Andrew Cooper
Artificial intelligence, social media measurement and virtual reality promise to transform consumer insight, Impact 2015 heard.
Researchers from Rethink Mental Illness, Marie Stopes International and the BBC on how not only the findings, but the act of conducting research, can make a difference.
The need for strong, long-term strategy on international affairs is stronger than ever – and market researchers have a role to play in mapping the “human terrain” of geopolitics, General Sir Richard Shirreff said.
At a time when researchers are obsessed with technological innovation, emotional intelligence is what sets qualitative researchers apart, says Peter Totman of Jigsaw Research.
Brand campaigns benefit from contextually relevant placement, according to Guardian effectiveness research says Katherine Miall.
The automation of data collection has led to research becoming an almost robotic process, says Dale Henry. He thinks it’s time to shine the spotlight back on qualitative.
Automation is core to a successful business, and to the market research industry in particular, says Toluna’s Frédéric-Charles Petit.
Whether strategy influences research or research influences strategy in an organisation can have a fundamental effect on the quality and impact of market research says PwC’s Alison Blair.