Novelist Will Self discusses his use of research in his stories and how to deal with ‘everythingitis’ – an interest in absolutely everything. Filmed at Impact 2014, the Market Research Society’s annual conference.
Martin Sorrell, CEO of WPP and patron of the Market Research Society (MRS) interviewed at Impact 2014, the society’s annual conference.
Self-confessed ‘data geek’ Baroness Tanni Grey-Thompson shared her secrets to success at the MRS Conference.
New MRS president Dianne Thompson gives her inaugural speech at MRS Annual Conference.
In the keynote interview on day two of the MRS Conference, Will Self explains why he feels among friends in a room full of researchers.
How corporations can respond to the rise in activism by keeping close watch on NGOs.
A series of case studies presented at the MRS Conference described ways of responding to consumer change.
Stuart Rose discusses how researchers can sell insight to entrepreneurs at the MRS Conference.
The explosion of social media has taken us all by surprise, says Stephen Maher, MBA chief executive – but approaches to measurement are ‘not as refined and rigorous’ as one would hope.
Deborah Mattinson, Peter Kellner and Richard Wilson debate decision-making in a ‘tweetocracy’.
Procurement departments are having more and more of a role in research buying. Craig Scott looks at the consequences of this for everyone involved.
Modern fans can generate enormous value for brands, but companies must adopt a positive social strategy, not a defensive, reactive approach if they are to succeed in the age of social business, says Dr Laura Brooks.
Economic anthropologist Jovan Scott Lewis recently spent some time as an intern at Northstar Research Partners. He shares his thoughts on what academia could learn from the commercial sector.
Recent reports have revealed growing confidence among consumers and marketers. Richard Sexton of Carat discusses the opportunities and pitfalls for brands.