Latest blog posts
How will the rise of artificial intelligence affect the market research industry asks Dr Bob Cook.
Change blindness describes how we miss change that takes place when we look briefly away from a scene. Crawford Hollingworth describes the implications in his latest blog on behavioural biases.
Criticism of polling companies has been rife following last week’s unpredicted outright win for the Conservatives in the General Election. But have they been unfairly blamed? By Charlie Richards.
Researchers are now widely using behavioural economics to understand consumers. But, asks Ian Murray, are they paying enough attention to their own behaviour?
The election result will be as much a judgement on the politicians as the pollsters says Martin Boon.
Crawford Hollingworth turns his focus to inattentional blindness in his fifth blog in the series looking at behavioural economic biases.
In his fourth blog looking at behavioural economic biases, Crawford Hollingworth explores the availability bias.
The internet has changed the way people participate in democracies around the world but the UK is lagging behind and this is a barrier to voting.
Sixteen times more is spent on consumer research than business research but business-to-business companies need to understand their market just as much as consumer-facing ones explains Andrew Dalglish.
In the second of a series of video blogs looking at different methodologies for video content evaluation, BrainJuicer’s John Kearon talks to UM London’s Michael Brown.
In the third in a series of blogs exploring different behavioural economic biases, Crawford Hollingworth looks at the optimism bias.
Campaigning for the General Election has officially begun, but can the work of pollsters change the political narrative this time round?
A good CSR programme can have many positive effects on business, says Ben Hogg. So what can researchers do to help?
Former Camelot chief executive Dianne Thompson told delegates at Impact 2015 that the UK’s market research industry is lagging behind other marketing disciplines, a point echoed by her fellow panellists.
The rise of online research raises big questions about sampling error and the reliability of survey findings, Impact 2015 heard yesterday.
English novelist Sebastian Faulks told delegates at Impact 2015, that while thorough research is a must, the reader should feel they are “discovering something, not having it rammed down your throat”.
Social and emotional engagement are playing an increasingly important role in brand reputation and driving profit margins, according to panellists at Impact 2015.
Artist, designer and self-confessed data geek Brendan Dawes told delegates at Impact 2015 how information can be used to create physical objects of beauty that take on a life outside the PC screen.
‘We’re heading towards a car crash of an election result’ reckons Tory pollster and ex David Cameron strategist Andrew Cooper
Artificial intelligence, social media measurement and virtual reality promise to transform consumer insight, Impact 2015 heard.
Researchers from Rethink Mental Illness, Marie Stopes International and the BBC on how not only the findings, but the act of conducting research, can make a difference.
The need for strong, long-term strategy on international affairs is stronger than ever – and market researchers have a role to play in mapping the “human terrain” of geopolitics, General Sir Richard Shirreff said.
At a time when researchers are obsessed with technological innovation, emotional intelligence is what sets qualitative researchers apart, says Peter Totman of Jigsaw Research.
Most contemporary marketing strategies are data-focused, but even the most advanced need to be complemented by more traditional research approaches, says Hannah Campbell.
Partnerships are leading to greater innovation in the industry such as easier access to niche audiences. Cint’s global commercial director Richard Thornton outlines his top tips.
Online panels aren’t broken, says Instantly’s Ben Leet. But if researchers continue to treat panellists like commodities, they’ll never extract maximum value from them.
Market research is surrounded by misconceptions, says Lucy Hoang. Could the industry learn from a fast food chain how to lose its reputational baggage?